Effective blog posts
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Effective blog posts

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Learn how to write an effective blog post for your business

Learn how to write an effective blog post for your business

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Effective blog posts Effective blog posts Presentation Transcript

  • Effective Blog Posts by Lorna SixsmithHow to Increase Traffic & Conversions to Sales Write on Track http://write-on-track.com
  • How to Blog Effectively • Content Creation Ideas • Headlines that Hook • Keyword Research Tool • Images • Looks count! Remember the Presentation too • Importance of Tags & Categories • Calls to Action Write on Track http://write-on-track.com
  • Content Creation Ideas • Benefits of your product/service • How to use your product/service • Reviews /comparisons of products • Write for the target market • Answer questions • Tell a story • Celebrity link • Interviews • Guest Posts Write on Track http://write-on-track.com
  • Compelling Titles• How To• Lists e.g. Ten Tips on ...., 10 Secrets of ..., 7 Ways to ...., 5 Nautical Wallpapers ...• Rhetorical Questions (address the reader)• Keyword First e.g. Wallpaper Wednesday• Promises e.g. The Ultimate Guide to ...., Probably the best ..., The Quickest Way to..• Benefits – Use Power Words e.g. Free, fast, how to, learn• Part of a Club – e.g. Join us for ..., What Everyone knows abouts .... Write on Track http://write-on-track.com
  • Google Keyword Research Tool• Use it to ensure your keywords are being searched for• See how many people are searching for it• Gives you keyword ideas• A free and essential tool• Where to use Keywords Write on Track http://write-on-track.com
  • Keyword Tool – Broad Match Write on Track http://write-on-track.com
  • Keyword Tool – Exact Match Write on Track http://write-on-track.com
  • Why Images Are Essential • First Image – above the fold • Showcases • Breaks up text • Visual Interest • Explains your post further • Makes it relevant • Image will be shown when shared on other platforms Write on Track http://write-on-track.com
  • Presentation of Your Blog Post• Clear Title• Images• Subheadings• Use Bold/italics to highlight• Use bullet points• Declutter your sidebar• Easy to navigate• About Us Page Write on Track http://write-on-track.com
  • Blog Categories • SEO Advantages • Makes Navigation easier • Easy to find in sidebar • Max: 5 categories per post • Relevance Write on Track http://write-on-track.com
  • Blog Tags• Tags = Keywords• Improve SEO by including Tags in sidebar• Tag Cloud• Wordpress collates tags• Use keyword tool to ensure optimisation Write on Track http://write-on-track.com
  • Effective Calls to Action• Ask for comments / invite interaction / encourage community• Ask them to sign up for updates / like your facebook page• Create a sense of urgency with special offers• Tell them what value they will gain• Get them to return by hinting at next week’s content• Always try to include a keyword in the hyperlink (rather than ‘click here’) Write on Track http://write-on-track.com
  • Other Ways to Grow Your Blog • Part of a community • Comment on other blogs • Promote your blog on other platforms e.g. Pinterest • Interact with others – don’t just self promote Write on Track http://write-on-track.com
  • Start Blogging – Stop Procrastinating• Kill your Inner Blogging • Share to all your social Critic media platforms• Plan a schedule • Ask friends to read your• Write down your goals/aims post• Brainstorm some topics • Write meaningful• Read some articles / blog comments on ten blogs posts on blogging • Plan your next blog post• Read blog posts in your • Enjoy topic area Write on Track http://write-on-track.com
  • • Lorna Sixsmith• Write On Track• http://write-on-track.com• 086 1051007 Write on Track http://write-on-track.com