Social Media Marketing From Start To Finish
by Lorna Li, Founder, Editor-in-Chief at Founder, Editor in Chief Green Marketing TV on Jul 12, 2009
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Want to launch a social media marketing program on a bootstrap budget, but don't know how to begin?...
Want to launch a social media marketing program on a bootstrap budget, but don't know how to begin?
This presentation covers the basics of setting up a social media marketing program, such as how to:
- Define your social media strategy
- Map your social media universe
- Identify your social networks
- Promote your content or launch a social media campaign
- Analyze social media metrics
- Prioritize and manage social media engagement
Also covered are several useful social media productivity tools.
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