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How to Use Social Media<br />To Land Your Dream Job<br />
About Me<br />
The Current Employment Environment<br />Unemployment rate is improving – 9.7% in January 2010<br />But, 4.8M jobs were los...
The Importance of Personal Online Branding<br />Reality Check #1: You will not get your next job by submitting your resume...
10 Steps to Using Social Media to Enhance Your Career<br />Establish a Your Online Presence<br />Using Keyword Research to...
1. Establish a Your Online Presence<br />Take inventory of your social media arsenal<br />WordPress<br />Blogger<br />Link...
2. Use Keyword Research to Brand Yourself<br />Google your name – how hard will it be to rank on page 1?<br />What keyword...
2. Use Keyword Research to Brand Yourself<br />Google Adwords Keyword Research Tool<br />
3. Own Google Results for Your Own Name<br />Get accounts on all the major social networks<br />Make sure you select the v...
3. Own Google Results for Your Own Name<br />
4. Follow the Right People<br />Who?<br />Thought leaders<br />Influencers <br />Networking mavens<br />People who work in...
5. Work LinkedIn Like a Pro<br />Get your LinkedIn Vanity URL<br />Get a LinkedIn Extreme Makeover<br />Create your Linked...
6. Blog Like An Expert<br />Sign up for a free Blogger or WordPress.com account<br />Create content that showcases your ex...
7. Make Love to the Camera<br />Get found in Google image search<br />Proliferate the web with photos of you<br />Optimize...
7. Make Love to the Camera<br />
8. Build Links like an SEO<br />Use keyword rich link text<br />Interlink all your social media profiles<br />Build more l...
9. Bridge Online with Offline<br />Sign up for Meetup, Upcoming, & PlanCast<br />Find thought leaders, influencers, networ...
10. Get Geeky About Data<br />Where is your traffic coming from?<br />How are people finding your content?<br />Who is ret...
Questions?<br />Connect with me on:<br />Twitter.com/lornali<br />Facebook.com/lornali<br />Linkedin.com/in/lornali<br />Y...
Resources<br />Guy Kawasaki’s LinkedIn Profile Extreme Makeover<br />http://blog.guykawasaki.com/2007/01/linkedin_profil.h...
Tools<br />Google Adwords Tool<br />https://adwords.google.com/select/KeywordToolExternal<br />Google Analytics<br />http:...
addendum<br />
Job Loss Rate 2009-2010<br />Source: The Big Jobs Hole<br />
Underemployment Rate<br />Source: Underemployment Hits 20% in Mid-March<br />
2010 Employment Forecast<br />Source: National Forecast 2010: Wall Street Will Do Well; Main Street Will Struggle<br />
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How To Use Social Media To Get Your Dream Job

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With long-term unemployment at an all time high, temp labor becoming the norm, and job growth expected to be flat over the next couple years, people who have a strong Internet presence are at a strong competitive advantage over people who do not. It is more important than ever to manage your online presence and develop a strong personal brand. Here are 10 steps on how to use social media to increase your career opportunities and land your dream job.

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Transcript of "How To Use Social Media To Get Your Dream Job"

  1. 1. How to Use Social Media<br />To Land Your Dream Job<br />
  2. 2. About Me<br />
  3. 3. The Current Employment Environment<br />Unemployment rate is improving – 9.7% in January 2010<br />But, 4.8M jobs were lost in 2009 alone – 600K more than expected<br />Jobless rate is at an all time high - 14.8 million unemployed Americans jobless for an average of 30 weeks <br />Underemployment rate hit 19.7% in March<br />Employers reluctant to hire full time. <br />Job growth expected to be flat in 2010<br />
  4. 4. The Importance of Personal Online Branding<br />Reality Check #1: You will not get your next job by submitting your resume to HR<br />Reality Check #2: 70% of HR professionals have rejected applicants because of online information<br />Reality Check #3: A new breed of personnel specialists scour social networks for potential candidates<br />What this means?<br />How you manage online presence is more important than ever<br />
  5. 5. 10 Steps to Using Social Media to Enhance Your Career<br />Establish a Your Online Presence<br />Using Keyword Research to Brand Yourself<br />Own Google Results for Your Own Name<br />Follow the Right People<br />Work LinkedIn Like a Pro<br />Blog Like An Expert<br />Make Love to the Camera<br />Build Links like an SEO<br />Bridge Online with Offline<br />Get Geeky About Data<br />
  6. 6. 1. Establish a Your Online Presence<br />Take inventory of your social media arsenal<br />WordPress<br />Blogger<br />LinkedIn<br />Facebook<br />Twitter<br />Flickr<br />Friendfeed<br />YouTube<br />Vimeo<br />SlideShare<br />
  7. 7. 2. Use Keyword Research to Brand Yourself<br />Google your name – how hard will it be to rank on page 1?<br />What keywords are relevant to your profession or industry?<br />What keywords are related to your niche?<br />What makes you different from everyone else?<br />What is your 30 second elevator pitch?<br />Do you anticipate changing careers?<br />
  8. 8. 2. Use Keyword Research to Brand Yourself<br />Google Adwords Keyword Research Tool<br />
  9. 9. 3. Own Google Results for Your Own Name<br />Get accounts on all the major social networks<br />Make sure you select the vanity url option<br />If you are committed to your career path, choose a URL that includes your name + keyword<br />Link the sites together<br />
  10. 10. 3. Own Google Results for Your Own Name<br />
  11. 11. 4. Follow the Right People<br />Who?<br />Thought leaders<br />Influencers <br />Networking mavens<br />People who work in your dream company<br />Where?<br />Google name<br />Google “name + blog”<br />Google “name & name of social site”<br />How?<br />Subscribe to blog RSS<br />Comment regularly on blog<br />Engage via Twitter using @ and RT<br />Fan, Like, Share & Comment on Facebook<br />Comment on LinkedIn activity feed<br />
  12. 12. 5. Work LinkedIn Like a Pro<br />Get your LinkedIn Vanity URL<br />Get a LinkedIn Extreme Makeover<br />Create your LinkedIn email signature<br />Participate in LinkedIn Answers<br />Join LinkedIn Groups & participate in message boards<br />Increase your network<br />Leverage you networks for introductions<br />
  13. 13. 6. Blog Like An Expert<br />Sign up for a free Blogger or WordPress.com account<br />Create content that showcases your expertise & unique perspective of your industry<br />Link to other blog posts written by industry thought leaders, influencers, & mavens<br />Sign up for Google Alerts to get notified of the latest news & blog posts related to your keywords<br />
  14. 14. 7. Make Love to the Camera<br />Get found in Google image search<br />Proliferate the web with photos of you<br />Optimize your image files names e.g. john-smith-at-adtech.jpg<br />Embed those images in your blog<br />Optimize the image alt attribute e.g. John Smith at AdTech<br />Get found in YouTube & show up in Google<br />Create a short video resume<br />Sign up for a YouTube account & upload your video<br />Optimize your video titles, description & tags with your name and keywords<br />
  15. 15. 7. Make Love to the Camera<br />
  16. 16. 8. Build Links like an SEO<br />Use keyword rich link text<br />Interlink all your social media profiles<br />Build more links in order of importance – your most important site needs the most links<br />Get your friends, family, alma mater, clubs, etc to link to you<br />
  17. 17. 9. Bridge Online with Offline<br />Sign up for Meetup, Upcoming, & PlanCast<br />Find thought leaders, influencers, networking mavens & friends<br />RSVP for local events<br />Scan the guest list and ID who you want to meet<br />
  18. 18. 10. Get Geeky About Data<br />Where is your traffic coming from?<br />How are people finding your content?<br />Who is retweeting your Tweets?<br />What links are getting clicked on?<br />
  19. 19. Questions?<br />Connect with me on:<br />Twitter.com/lornali<br />Facebook.com/lornali<br />Linkedin.com/in/lornali<br />Youtube.com/lornaliana<br />Websites<br />www.Lornali.com<br />www.GreenMarketing.tv<br />
  20. 20. Resources<br />Guy Kawasaki’s LinkedIn Profile Extreme Makeover<br />http://blog.guykawasaki.com/2007/01/linkedin_profil.html<br />Strengthen Your Professional Brand Through LinkedIn<br />http://blog.linkedin.com/2007/09/26/brand-steve-patrizi/<br />Dan Schawbel’s Personal Branding Blog<br />http://www.personalbrandingblog.com/<br />Me 2.0<br />http://personalbrandingbook.com/<br />
  21. 21. Tools<br />Google Adwords Tool<br />https://adwords.google.com/select/KeywordToolExternal<br />Google Analytics<br />http://www.google.com/analytics/<br />Bit.ly URL shortener<br />http://bit.ly/<br />
  22. 22. addendum<br />
  23. 23. Job Loss Rate 2009-2010<br />Source: The Big Jobs Hole<br />
  24. 24. Underemployment Rate<br />Source: Underemployment Hits 20% in Mid-March<br />
  25. 25. 2010 Employment Forecast<br />Source: National Forecast 2010: Wall Street Will Do Well; Main Street Will Struggle<br />
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