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How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
How To Use Social Media To Get Your Dream Job
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How To Use Social Media To Get Your Dream Job

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With long-term unemployment at an all time high, temp labor becoming the norm, and job growth expected to be flat over the next couple years, people who have a strong Internet presence are at a strong …

With long-term unemployment at an all time high, temp labor becoming the norm, and job growth expected to be flat over the next couple years, people who have a strong Internet presence are at a strong competitive advantage over people who do not. It is more important than ever to manage your online presence and develop a strong personal brand. Here are 10 steps on how to use social media to increase your career opportunities and land your dream job.

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  • 1. How to Use Social Media<br />To Land Your Dream Job<br />
  • 2. About Me<br />
  • 3. The Current Employment Environment<br />Unemployment rate is improving – 9.7% in January 2010<br />But, 4.8M jobs were lost in 2009 alone – 600K more than expected<br />Jobless rate is at an all time high - 14.8 million unemployed Americans jobless for an average of 30 weeks <br />Underemployment rate hit 19.7% in March<br />Employers reluctant to hire full time. <br />Job growth expected to be flat in 2010<br />
  • 4. The Importance of Personal Online Branding<br />Reality Check #1: You will not get your next job by submitting your resume to HR<br />Reality Check #2: 70% of HR professionals have rejected applicants because of online information<br />Reality Check #3: A new breed of personnel specialists scour social networks for potential candidates<br />What this means?<br />How you manage online presence is more important than ever<br />
  • 5. 10 Steps to Using Social Media to Enhance Your Career<br />Establish a Your Online Presence<br />Using Keyword Research to Brand Yourself<br />Own Google Results for Your Own Name<br />Follow the Right People<br />Work LinkedIn Like a Pro<br />Blog Like An Expert<br />Make Love to the Camera<br />Build Links like an SEO<br />Bridge Online with Offline<br />Get Geeky About Data<br />
  • 6. 1. Establish a Your Online Presence<br />Take inventory of your social media arsenal<br />WordPress<br />Blogger<br />LinkedIn<br />Facebook<br />Twitter<br />Flickr<br />Friendfeed<br />YouTube<br />Vimeo<br />SlideShare<br />
  • 7. 2. Use Keyword Research to Brand Yourself<br />Google your name – how hard will it be to rank on page 1?<br />What keywords are relevant to your profession or industry?<br />What keywords are related to your niche?<br />What makes you different from everyone else?<br />What is your 30 second elevator pitch?<br />Do you anticipate changing careers?<br />
  • 8. 2. Use Keyword Research to Brand Yourself<br />Google Adwords Keyword Research Tool<br />
  • 9. 3. Own Google Results for Your Own Name<br />Get accounts on all the major social networks<br />Make sure you select the vanity url option<br />If you are committed to your career path, choose a URL that includes your name + keyword<br />Link the sites together<br />
  • 10. 3. Own Google Results for Your Own Name<br />
  • 11. 4. Follow the Right People<br />Who?<br />Thought leaders<br />Influencers <br />Networking mavens<br />People who work in your dream company<br />Where?<br />Google name<br />Google “name + blog”<br />Google “name &amp; name of social site”<br />How?<br />Subscribe to blog RSS<br />Comment regularly on blog<br />Engage via Twitter using @ and RT<br />Fan, Like, Share &amp; Comment on Facebook<br />Comment on LinkedIn activity feed<br />
  • 12. 5. Work LinkedIn Like a Pro<br />Get your LinkedIn Vanity URL<br />Get a LinkedIn Extreme Makeover<br />Create your LinkedIn email signature<br />Participate in LinkedIn Answers<br />Join LinkedIn Groups &amp; participate in message boards<br />Increase your network<br />Leverage you networks for introductions<br />
  • 13. 6. Blog Like An Expert<br />Sign up for a free Blogger or WordPress.com account<br />Create content that showcases your expertise &amp; unique perspective of your industry<br />Link to other blog posts written by industry thought leaders, influencers, &amp; mavens<br />Sign up for Google Alerts to get notified of the latest news &amp; blog posts related to your keywords<br />
  • 14. 7. Make Love to the Camera<br />Get found in Google image search<br />Proliferate the web with photos of you<br />Optimize your image files names e.g. john-smith-at-adtech.jpg<br />Embed those images in your blog<br />Optimize the image alt attribute e.g. John Smith at AdTech<br />Get found in YouTube &amp; show up in Google<br />Create a short video resume<br />Sign up for a YouTube account &amp; upload your video<br />Optimize your video titles, description &amp; tags with your name and keywords<br />
  • 15. 7. Make Love to the Camera<br />
  • 16. 8. Build Links like an SEO<br />Use keyword rich link text<br />Interlink all your social media profiles<br />Build more links in order of importance – your most important site needs the most links<br />Get your friends, family, alma mater, clubs, etc to link to you<br />
  • 17. 9. Bridge Online with Offline<br />Sign up for Meetup, Upcoming, &amp; PlanCast<br />Find thought leaders, influencers, networking mavens &amp; friends<br />RSVP for local events<br />Scan the guest list and ID who you want to meet<br />
  • 18. 10. Get Geeky About Data<br />Where is your traffic coming from?<br />How are people finding your content?<br />Who is retweeting your Tweets?<br />What links are getting clicked on?<br />
  • 19. Questions?<br />Connect with me on:<br />Twitter.com/lornali<br />Facebook.com/lornali<br />Linkedin.com/in/lornali<br />Youtube.com/lornaliana<br />Websites<br />www.Lornali.com<br />www.GreenMarketing.tv<br />
  • 20. Resources<br />Guy Kawasaki’s LinkedIn Profile Extreme Makeover<br />http://blog.guykawasaki.com/2007/01/linkedin_profil.html<br />Strengthen Your Professional Brand Through LinkedIn<br />http://blog.linkedin.com/2007/09/26/brand-steve-patrizi/<br />Dan Schawbel’s Personal Branding Blog<br />http://www.personalbrandingblog.com/<br />Me 2.0<br />http://personalbrandingbook.com/<br />
  • 21. Tools<br />Google Adwords Tool<br />https://adwords.google.com/select/KeywordToolExternal<br />Google Analytics<br />http://www.google.com/analytics/<br />Bit.ly URL shortener<br />http://bit.ly/<br />
  • 22. addendum<br />
  • 23. Job Loss Rate 2009-2010<br />Source: The Big Jobs Hole<br />
  • 24. Underemployment Rate<br />Source: Underemployment Hits 20% in Mid-March<br />
  • 25. 2010 Employment Forecast<br />Source: National Forecast 2010: Wall Street Will Do Well; Main Street Will Struggle<br />

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