How To Use Social Media To Get Your Dream Job
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How To Use Social Media To Get Your Dream Job

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With long-term unemployment at an all time high, temp labor becoming the norm, and job growth expected to be flat over the next couple years, people who have a strong Internet presence are at a strong ...

With long-term unemployment at an all time high, temp labor becoming the norm, and job growth expected to be flat over the next couple years, people who have a strong Internet presence are at a strong competitive advantage over people who do not. It is more important than ever to manage your online presence and develop a strong personal brand. Here are 10 steps on how to use social media to increase your career opportunities and land your dream job.

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    How To Use Social Media To Get Your Dream Job How To Use Social Media To Get Your Dream Job Presentation Transcript

    • How to Use Social Media
      To Land Your Dream Job
    • About Me
    • The Current Employment Environment
      Unemployment rate is improving – 9.7% in January 2010
      But, 4.8M jobs were lost in 2009 alone – 600K more than expected
      Jobless rate is at an all time high - 14.8 million unemployed Americans jobless for an average of 30 weeks
      Underemployment rate hit 19.7% in March
      Employers reluctant to hire full time.
      Job growth expected to be flat in 2010
    • The Importance of Personal Online Branding
      Reality Check #1: You will not get your next job by submitting your resume to HR
      Reality Check #2: 70% of HR professionals have rejected applicants because of online information
      Reality Check #3: A new breed of personnel specialists scour social networks for potential candidates
      What this means?
      How you manage online presence is more important than ever
    • 10 Steps to Using Social Media to Enhance Your Career
      Establish a Your Online Presence
      Using Keyword Research to Brand Yourself
      Own Google Results for Your Own Name
      Follow the Right People
      Work LinkedIn Like a Pro
      Blog Like An Expert
      Make Love to the Camera
      Build Links like an SEO
      Bridge Online with Offline
      Get Geeky About Data
    • 1. Establish a Your Online Presence
      Take inventory of your social media arsenal
      WordPress
      Blogger
      LinkedIn
      Facebook
      Twitter
      Flickr
      Friendfeed
      YouTube
      Vimeo
      SlideShare
    • 2. Use Keyword Research to Brand Yourself
      Google your name – how hard will it be to rank on page 1?
      What keywords are relevant to your profession or industry?
      What keywords are related to your niche?
      What makes you different from everyone else?
      What is your 30 second elevator pitch?
      Do you anticipate changing careers?
    • 2. Use Keyword Research to Brand Yourself
      Google Adwords Keyword Research Tool
    • 3. Own Google Results for Your Own Name
      Get accounts on all the major social networks
      Make sure you select the vanity url option
      If you are committed to your career path, choose a URL that includes your name + keyword
      Link the sites together
    • 3. Own Google Results for Your Own Name
    • 4. Follow the Right People
      Who?
      Thought leaders
      Influencers
      Networking mavens
      People who work in your dream company
      Where?
      Google name
      Google “name + blog”
      Google “name & name of social site”
      How?
      Subscribe to blog RSS
      Comment regularly on blog
      Engage via Twitter using @ and RT
      Fan, Like, Share & Comment on Facebook
      Comment on LinkedIn activity feed
    • 5. Work LinkedIn Like a Pro
      Get your LinkedIn Vanity URL
      Get a LinkedIn Extreme Makeover
      Create your LinkedIn email signature
      Participate in LinkedIn Answers
      Join LinkedIn Groups & participate in message boards
      Increase your network
      Leverage you networks for introductions
    • 6. Blog Like An Expert
      Sign up for a free Blogger or WordPress.com account
      Create content that showcases your expertise & unique perspective of your industry
      Link to other blog posts written by industry thought leaders, influencers, & mavens
      Sign up for Google Alerts to get notified of the latest news & blog posts related to your keywords
    • 7. Make Love to the Camera
      Get found in Google image search
      Proliferate the web with photos of you
      Optimize your image files names e.g. john-smith-at-adtech.jpg
      Embed those images in your blog
      Optimize the image alt attribute e.g. John Smith at AdTech
      Get found in YouTube & show up in Google
      Create a short video resume
      Sign up for a YouTube account & upload your video
      Optimize your video titles, description & tags with your name and keywords
    • 7. Make Love to the Camera
    • 8. Build Links like an SEO
      Use keyword rich link text
      Interlink all your social media profiles
      Build more links in order of importance – your most important site needs the most links
      Get your friends, family, alma mater, clubs, etc to link to you
    • 9. Bridge Online with Offline
      Sign up for Meetup, Upcoming, & PlanCast
      Find thought leaders, influencers, networking mavens & friends
      RSVP for local events
      Scan the guest list and ID who you want to meet
    • 10. Get Geeky About Data
      Where is your traffic coming from?
      How are people finding your content?
      Who is retweeting your Tweets?
      What links are getting clicked on?
    • Questions?
      Connect with me on:
      Twitter.com/lornali
      Facebook.com/lornali
      Linkedin.com/in/lornali
      Youtube.com/lornaliana
      Websites
      www.Lornali.com
      www.GreenMarketing.tv
    • Resources
      Guy Kawasaki’s LinkedIn Profile Extreme Makeover
      http://blog.guykawasaki.com/2007/01/linkedin_profil.html
      Strengthen Your Professional Brand Through LinkedIn
      http://blog.linkedin.com/2007/09/26/brand-steve-patrizi/
      Dan Schawbel’s Personal Branding Blog
      http://www.personalbrandingblog.com/
      Me 2.0
      http://personalbrandingbook.com/
    • Tools
      Google Adwords Tool
      https://adwords.google.com/select/KeywordToolExternal
      Google Analytics
      http://www.google.com/analytics/
      Bit.ly URL shortener
      http://bit.ly/
    • addendum
    • Job Loss Rate 2009-2010
      Source: The Big Jobs Hole
    • Underemployment Rate
      Source: Underemployment Hits 20% in Mid-March
    • 2010 Employment Forecast
      Source: National Forecast 2010: Wall Street Will Do Well; Main Street Will Struggle