How To Use Social Media To Get Your Dream Job

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With long-term unemployment at an all time high, temp labor becoming the norm, and job growth expected to be flat over the next couple years, people who have a strong Internet presence are at a strong …

With long-term unemployment at an all time high, temp labor becoming the norm, and job growth expected to be flat over the next couple years, people who have a strong Internet presence are at a strong competitive advantage over people who do not. It is more important than ever to manage your online presence and develop a strong personal brand. Here are 10 steps on how to use social media to increase your career opportunities and land your dream job.

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  • 1. How to Use Social Media
    To Land Your Dream Job
  • 2. About Me
  • 3. The Current Employment Environment
    Unemployment rate is improving – 9.7% in January 2010
    But, 4.8M jobs were lost in 2009 alone – 600K more than expected
    Jobless rate is at an all time high - 14.8 million unemployed Americans jobless for an average of 30 weeks
    Underemployment rate hit 19.7% in March
    Employers reluctant to hire full time.
    Job growth expected to be flat in 2010
  • 4. The Importance of Personal Online Branding
    Reality Check #1: You will not get your next job by submitting your resume to HR
    Reality Check #2: 70% of HR professionals have rejected applicants because of online information
    Reality Check #3: A new breed of personnel specialists scour social networks for potential candidates
    What this means?
    How you manage online presence is more important than ever
  • 5. 10 Steps to Using Social Media to Enhance Your Career
    Establish a Your Online Presence
    Using Keyword Research to Brand Yourself
    Own Google Results for Your Own Name
    Follow the Right People
    Work LinkedIn Like a Pro
    Blog Like An Expert
    Make Love to the Camera
    Build Links like an SEO
    Bridge Online with Offline
    Get Geeky About Data
  • 6. 1. Establish a Your Online Presence
    Take inventory of your social media arsenal
    WordPress
    Blogger
    LinkedIn
    Facebook
    Twitter
    Flickr
    Friendfeed
    YouTube
    Vimeo
    SlideShare
  • 7. 2. Use Keyword Research to Brand Yourself
    Google your name – how hard will it be to rank on page 1?
    What keywords are relevant to your profession or industry?
    What keywords are related to your niche?
    What makes you different from everyone else?
    What is your 30 second elevator pitch?
    Do you anticipate changing careers?
  • 8. 2. Use Keyword Research to Brand Yourself
    Google Adwords Keyword Research Tool
  • 9. 3. Own Google Results for Your Own Name
    Get accounts on all the major social networks
    Make sure you select the vanity url option
    If you are committed to your career path, choose a URL that includes your name + keyword
    Link the sites together
  • 10. 3. Own Google Results for Your Own Name
  • 11. 4. Follow the Right People
    Who?
    Thought leaders
    Influencers
    Networking mavens
    People who work in your dream company
    Where?
    Google name
    Google “name + blog”
    Google “name & name of social site”
    How?
    Subscribe to blog RSS
    Comment regularly on blog
    Engage via Twitter using @ and RT
    Fan, Like, Share & Comment on Facebook
    Comment on LinkedIn activity feed
  • 12. 5. Work LinkedIn Like a Pro
    Get your LinkedIn Vanity URL
    Get a LinkedIn Extreme Makeover
    Create your LinkedIn email signature
    Participate in LinkedIn Answers
    Join LinkedIn Groups & participate in message boards
    Increase your network
    Leverage you networks for introductions
  • 13. 6. Blog Like An Expert
    Sign up for a free Blogger or WordPress.com account
    Create content that showcases your expertise & unique perspective of your industry
    Link to other blog posts written by industry thought leaders, influencers, & mavens
    Sign up for Google Alerts to get notified of the latest news & blog posts related to your keywords
  • 14. 7. Make Love to the Camera
    Get found in Google image search
    Proliferate the web with photos of you
    Optimize your image files names e.g. john-smith-at-adtech.jpg
    Embed those images in your blog
    Optimize the image alt attribute e.g. John Smith at AdTech
    Get found in YouTube & show up in Google
    Create a short video resume
    Sign up for a YouTube account & upload your video
    Optimize your video titles, description & tags with your name and keywords
  • 15. 7. Make Love to the Camera
  • 16. 8. Build Links like an SEO
    Use keyword rich link text
    Interlink all your social media profiles
    Build more links in order of importance – your most important site needs the most links
    Get your friends, family, alma mater, clubs, etc to link to you
  • 17. 9. Bridge Online with Offline
    Sign up for Meetup, Upcoming, & PlanCast
    Find thought leaders, influencers, networking mavens & friends
    RSVP for local events
    Scan the guest list and ID who you want to meet
  • 18. 10. Get Geeky About Data
    Where is your traffic coming from?
    How are people finding your content?
    Who is retweeting your Tweets?
    What links are getting clicked on?
  • 19. Questions?
    Connect with me on:
    Twitter.com/lornali
    Facebook.com/lornali
    Linkedin.com/in/lornali
    Youtube.com/lornaliana
    Websites
    www.Lornali.com
    www.GreenMarketing.tv
  • 20. Resources
    Guy Kawasaki’s LinkedIn Profile Extreme Makeover
    http://blog.guykawasaki.com/2007/01/linkedin_profil.html
    Strengthen Your Professional Brand Through LinkedIn
    http://blog.linkedin.com/2007/09/26/brand-steve-patrizi/
    Dan Schawbel’s Personal Branding Blog
    http://www.personalbrandingblog.com/
    Me 2.0
    http://personalbrandingbook.com/
  • 21. Tools
    Google Adwords Tool
    https://adwords.google.com/select/KeywordToolExternal
    Google Analytics
    http://www.google.com/analytics/
    Bit.ly URL shortener
    http://bit.ly/
  • 22. addendum
  • 23. Job Loss Rate 2009-2010
    Source: The Big Jobs Hole
  • 24. Underemployment Rate
    Source: Underemployment Hits 20% in Mid-March
  • 25. 2010 Employment Forecast
    Source: National Forecast 2010: Wall Street Will Do Well; Main Street Will Struggle