Leveraging LinkedIn to do your job, keep your joband find the next one.Rick DunhamHouston Chronicle,President of the Board...
 Aim for 100%completion More than just anelectronic resume Keywords are key Helps with jobs Helps others find youYour...
 Story ideas Biographicalinformationon person Third partyconnections Companyupdates/news Industry NewsResearch
 Sources People you mayknow Companies youmay want to follow Groups Follow vs connect Recommendations& endorsements ...
 Builds your communityof readers and sources Share stories throughstatus updates Update company page Drives web traffi...
Join LinkedIn for journalistsTake tutorialSign up for free executive membershipMaximize connections – colleagues, trus...
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LinkedIn for Journalists

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Provides practical tips for journalists using LinkedIn to find sources, research topics, promote their work and manage their careers.

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LinkedIn for Journalists

  1. 1. Leveraging LinkedIn to do your job, keep your joband find the next one.Rick DunhamHouston Chronicle,President of the Board of theNational Press Club Journalism InstituteLori RussoManaging Director,Stanton Communications
  2. 2.  Aim for 100%completion More than just anelectronic resume Keywords are key Helps with jobs Helps others find youYour Profile (probably sucks)
  3. 3.  Story ideas Biographicalinformationon person Third partyconnections Companyupdates/news Industry NewsResearch
  4. 4.  Sources People you mayknow Companies youmay want to follow Groups Follow vs connect Recommendations& endorsements See who is lookingat youConnect
  5. 5.  Builds your communityof readers and sources Share stories throughstatus updates Update company page Drives web traffic forpay per click (it couldhappen…)Promote
  6. 6. Join LinkedIn for journalistsTake tutorialSign up for free executive membershipMaximize connections – colleagues, trustedsources, people you cover, experts(don’t forget Rick Dunham and Lori Russo)Join groupsFollow companiesTo-Do List

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