Why Your Small Business Needs
Video Marketing
Introduction
• Videos are extremely popular among online users
• The rise of the online world of videos has greatly
altere...
What is Video Marketing?
• Small businesses have used video marketing to
market themselves for years (TV ads, learning and...
What is Video Marketing?
• Variety of online mediums > video sharing sites,
social networks
• It is the future of small bu...
How Will Your Small Business
Benefit from Video Marketing
• Represents a better way to communicate directly
with customers...
How Will Your Small Business
Benefit from Video Marketing
• Much more likely to be remembered
• Many benefits > create bra...
How Will Your Small Business
Benefit from Video Marketing
• Allows to reach across many advertisement channels
to reach th...
How Will Your Small Business
Benefit from Video Marketing
• Popularity with online viewers
• Third most used platform of o...
How Video Marketing Works
The most successful strategies are those uniquely
created by the companies using them
• Create a...
Creating Marketing Videos
• Determine the style and content of your videos
• Figure what the video should display to custo...
Creating Marketing Videos
• Many types of marketing videos
• Each type is specific to the image, brand and
message that th...
Creating Marketing Videos
The most important feature is quality content
• Make engaging, interesting, captivating,
attract...
Creating Marketing Videos
• Include other attributes that help capture attention
• Use positive and negative feedback to i...
Creating Marketing Videos
• Search Engine Optimization (SEO) will help list your
website as high as possible on SERPs
• Al...
Creating Marketing Videos
• Incorporate targeted keywords into your
video’s construction > name, tag, description,
text, U...
Creating Marketing Videos
• Make your videos look good
• An effective marketing video doesn’t have to be
expensive, howeve...
Creating Marketing Videos
• Aspect ratio > 4:3 or 16:9
• Video format > H.262, MPEG-2, MPEG-4
• Resolution > 640x480 (SD) ...
Creating Marketing Videos
• Use quality video encoders
• Poor audio will ruin any video
• Play around with equalizers, aut...
Distributing Marketing Videos
• SEO techniques
• Use of social media (Facebook, Twitter, YouTube)
• Track your video’s per...
Distributing Marketing Videos
• Use online video sharing websites > many are free
or very inexpensive
• Your video will au...
Distributing Marketing Videos
• Internet video marketing agencies can help in the
creation and distribution of your videos...
Distributing Marketing Videos
You should place all your videos on YouTube
• Works as a social network
• Add a link to your...
Distributing Marketing Videos
You must track your campaign’s progress
•Use tracking tools > Google Analytics
•Other tools ...
Video Marketing Best Practices
• Create authentic videos
• Keep them simple and to the point
• ALWAYS be original
Video Marketing Best Practices
• Create content in several languages
• Use targeted marketing
• Pay attention to quality >...
Examples of Successful Video
Marketing Campaigns
• Burger King’s Burger Virgin campaign
• BlendTec’s “Will It Blend?” camp...
Conclusion
• A properly managed video marketing campaign is an
effective way to market your small business
• Spend a littl...
Contact Us Today!
• Free Report http://findmorecustomers.org/report
• Visit http://findmorecustomers.org• Visit http://fin...
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Find More Customers Using Video Marketing

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Videos are extremely popular with today’s online users. People love to watch internet videos on websites like YouTube.

Online viewers will watch just about everything they can find online, including videos that are funny, informative, instructional, opinionated and commercial, including videos that are advertisements.

Online videos have become one of the most popular forms of online entertainment and millions of people watch them every single day.

The rise of the online world of videos has greatly altered the world of small business marketing.

Now even small businesses with low marketing and advertising budgets can market their products and services to millions of people around the world. If you own and operate a small business then you are already familiar with how important marketing is.

In order to make the most out of your small business’s marketing campaign you should be incorporating all kinds of marketing strategies- including organic SEO campaigns, traditional on and off-line advertisement strategies and email marketing concepts into your total marketing plan.

This complete plan should also include video marketing.

If your small business isn’t using video marketing strategies then you could really be missing out.

Video marketing allows a small business to reach an extremely large amount of potential viewers for a very small cost and the rewards can be huge.

Free Report http://findmorecustomers.org/report
Visit http://findmorecustomers.org
Learn More http://findmorecustomers.org/blog
Call 888-575-7282

Published in: Marketing, Business, Technology
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  • Great summary on the basics of video distribution. Thanks for this!
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Transcript of "Find More Customers Using Video Marketing"

  1. 1. Why Your Small Business Needs Video Marketing
  2. 2. Introduction • Videos are extremely popular among online users • The rise of the online world of videos has greatly altered the world of small business marketingaltered the world of small business marketing • Your small business’s marketing plan should include video marketing or you could be missing out
  3. 3. What is Video Marketing? • Small businesses have used video marketing to market themselves for years (TV ads, learning and training videos, engaging promotional content) • Market your products and services through the use of videos and online video distribution channels
  4. 4. What is Video Marketing? • Variety of online mediums > video sharing sites, social networks • It is the future of small business marketing• It is the future of small business marketing
  5. 5. How Will Your Small Business Benefit from Video Marketing • Represents a better way to communicate directly with customers • Videos are more engaging than written words• Videos are more engaging than written words
  6. 6. How Will Your Small Business Benefit from Video Marketing • Much more likely to be remembered • Many benefits > create brand awareness, generate more leads, gather actionable data, create loyalmore leads, gather actionable data, create loyal customer base, reduce website bounces, create a specific business niche
  7. 7. How Will Your Small Business Benefit from Video Marketing • Allows to reach across many advertisement channels to reach the broadest possible customer base • Relatively inexpensive• Relatively inexpensive • Great way to develop customer appreciation and loyalty
  8. 8. How Will Your Small Business Benefit from Video Marketing • Popularity with online viewers • Third most used platform of online marketing contentcontent • Bright future > get on board now!
  9. 9. How Video Marketing Works The most successful strategies are those uniquely created by the companies using them • Create a video• Create a video • Distribute the video • Employ techniques to ensure widest audience possible > SEO and traditional marketing techniques
  10. 10. Creating Marketing Videos • Determine the style and content of your videos • Figure what the video should display to customers • Create funny, exciting, “shareable” content
  11. 11. Creating Marketing Videos • Many types of marketing videos • Each type is specific to the image, brand and message that the company wants to displaymessage that the company wants to display • Examples: company profile, staff profiles, virtual spokespersons, testimonials, industry news and commentary, video e-mails, Vlogs, etc.
  12. 12. Creating Marketing Videos The most important feature is quality content • Make engaging, interesting, captivating, attractive, exciting, appealing, remarkableattractive, exciting, appealing, remarkable content • Keep your quality video short • Include more than just the message and information intended to be viewed > deep, soulful messages
  13. 13. Creating Marketing Videos • Include other attributes that help capture attention • Use positive and negative feedback to improve attractiveness of your videosattractiveness of your videos • Use the various available tools > auto-play buttons, amendments
  14. 14. Creating Marketing Videos • Search Engine Optimization (SEO) will help list your website as high as possible on SERPs • All your videos should be optimized for search• All your videos should be optimized for search engines from the start
  15. 15. Creating Marketing Videos • Incorporate targeted keywords into your video’s construction > name, tag, description, text, URL • Allow viewers to comment or leave feedback• Allow viewers to comment or leave feedback • Use a video enabling format • Create a video sitemap SEO is almost as important as the video’s content
  16. 16. Creating Marketing Videos • Make your videos look good • An effective marketing video doesn’t have to be expensive, however…expensive, however… • Grain, poor lighting, and bad sound will not be tolerated by viewers
  17. 17. Creating Marketing Videos • Aspect ratio > 4:3 or 16:9 • Video format > H.262, MPEG-2, MPEG-4 • Resolution > 640x480 (SD) or 1280x720 (HD)
  18. 18. Creating Marketing Videos • Use quality video encoders • Poor audio will ruin any video • Play around with equalizers, automated playback features, compressors
  19. 19. Distributing Marketing Videos • SEO techniques • Use of social media (Facebook, Twitter, YouTube) • Track your video’s performance
  20. 20. Distributing Marketing Videos • Use online video sharing websites > many are free or very inexpensive • Your video will automatically get high SERP ranking• Your video will automatically get high SERP ranking • Receive a potentially high traffic each day
  21. 21. Distributing Marketing Videos • Internet video marketing agencies can help in the creation and distribution of your videos • They understand engaging content, SEO techniques,• They understand engaging content, SEO techniques, and how to widely distribute videos online
  22. 22. Distributing Marketing Videos You should place all your videos on YouTube • Works as a social network • Add a link to your YouTube videos anywhere online• Add a link to your YouTube videos anywhere online • Offers your own personalized channel system • Includes many features > audioswap, annotations, language options
  23. 23. Distributing Marketing Videos You must track your campaign’s progress •Use tracking tools > Google Analytics •Other tools > VidStatsX, SocialBlade, ChannelMeter•Other tools > VidStatsX, SocialBlade, ChannelMeter
  24. 24. Video Marketing Best Practices • Create authentic videos • Keep them simple and to the point • ALWAYS be original
  25. 25. Video Marketing Best Practices • Create content in several languages • Use targeted marketing • Pay attention to quality > video AND audio
  26. 26. Examples of Successful Video Marketing Campaigns • Burger King’s Burger Virgin campaign • BlendTec’s “Will It Blend?” campaign • Old Spice Man’s Video campaign
  27. 27. Conclusion • A properly managed video marketing campaign is an effective way to market your small business • Spend a little bit of time online• Spend a little bit of time online • Experiment and track your results • Be flexible
  28. 28. Contact Us Today! • Free Report http://findmorecustomers.org/report • Visit http://findmorecustomers.org• Visit http://findmorecustomers.org • Learn More http://findmorecustomers.org/blog • Call 888-575-7282
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