Online Reputation Management For Small Businesses Most people define online reputation management (ORM) as “the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content.” ORM primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor may not want to show when their name is searched. In short, ORM is keeping track of what people are saying about you online and promoting the positive while eliminating and preventing the negative. ORM is especially prevalent today as just about every business has an online identity in one form or another. An identity or brand can be promoted in a number of ways, but it can also be damaged in many ways; and managing both of these plays key roles in ORM. All of these affect your online reputation and that reputation is just as important as your offline one – something you’ve probably dedicated years to building and promoting. Unfortunately, you don’t have years to dedicate to managing and build your online reputation. More people use and do business on the Internet every day, and the majority of people spend the majority of their time online in some capacity or another. How are you supposed to know what people are saying about you? And if negative reviews and feedback is out there about your company, what can you do about it anyway? And of course, what’s always on top of every business owner’s mind – when are you supposed to find the time to do it? Our presentation and our step-by-step marketing guide (available at http://FindMoreCustomers.org) will explain all of these things. Finding every piece of information that’s out there in cyberspace about you doesn’t have to be all that difficult; and building positive reviews and positive images of your brand can be even easier online than it is offline. If you don’t have the time for it all, as many business owners don’t, within this guide you’ll even find out how to tackle that problem. So watch the presentation start finding out everything you’ve ever needed to know about online reputation for your small business – it’s all here! Free Report http://findmorecustomers.org/report Visit http://findmorecustomers.org Learn More http://findmorecustomers.org/blog Call 888-575-7282

1. Online Reputation
Management
For Your Small Business

2. Introduction
• ORM > keeping track of what people say about
you online and promoting the positive while
eliminating the negative
• Prevalent today > every business has an online• Prevalent today > every business has an online
identity
• Building a positive image can be easier online
than offline

3. Online Reputation Management Challenges
• Bad press > squatted usernames and domains,
disgruntled employees, scandals, etc.
• Thinking that no online reputation management
is neededis needed
• Not knowing something can be done about it

4. The Steps
• Assess your online reputation
– Know where your reputation currently stands
– Not finding anything is also a problem
– Do more than just search for your name
• Secure your name
– Someone could take it and use it to make your
company look bad

5. The Steps
• Protect your name
– But be open enough so that people follow/like you
• Join the conversation
– Respond to all reviews, always say thank you– Respond to all reviews, always say thank you
• Be proactive about customer feedback

6. The Steps
• Establish yourself as an authority
– Increase your credibility and gain respect
• Make yourself and your company accessible
– Respond to customers in a timely manner– Respond to customers in a timely manner
• Set up an online customer service center
– Handle complaints and suggestions

7. The Steps
• Gather and publish customer testimonials
– Post on your website, blog, social networks
• Know how to use SEO
– ORM keywords are different, change them regularly– ORM keywords are different, change them regularly
• Fight back with links
– Use domains, subdomains, news and industry sites,
etc. Get your SERP rank up

8. The Steps
• Track your online reputation
• Make use of popular tracking tools
– Feed readers
– Google Alerts– Google Alerts
– Yahoo Alerts
– Twitter search
• Make ORM an ongoing effort

9. Tips for ORM Success
• Incorporate your company’s name as a keyword
on your website
• Use anchor text
• Contact all creators of all negative content
directly

10. Tips for ORM Success
• Update, update, update
• Promote positive reviews
• Create a Wikipedia page for your business

11. Tips for ORM Success
• Buy web pages
– Place your keywords and links
• Guest blog
– Reciprocating links will work in your favor– Reciprocating links will work in your favor

12. What to Avoid in ORM
Common sense will prevail when using ORM practices
•Do not lash out at unhappy customers
– Remain available and accessible
•Do not threaten legal action against any author
– Don’t look like the “big, bad bully”

13. What to Avoid in ORM
• Avoid “black hat SEO techniques”
• Avoid companies promising overnight results
• Stay far away from website cloaking• Stay far away from website cloaking
–You will get banned from search engines

14. What to Avoid in ORM
• Don’t forget your audience
– Make content interesting, information, helpful
• Feeling overwhelmed?
– You may hire a marketing consultant– You may hire a marketing consultant

15. Third Party ORM
• Ask a few important questions
– How do you monitor brand mentions?
– Will you report on your tracking results?– Will you report on your tracking results?
– How often will I receive a report?

16. Third Party ORM
• Ask a few important questions
– What is your approach to responding to positive and
negative reviews?
– How do you respond in comments to reviews?
– What is your process when handling reviews and
comments?

17. Third Party ORM
• Ask a few important questions
– Do you simply monitor existing reviews and
comments, or will you help us build new ones as
well?
– What services do you provide as part of an ORM
campaign?
– What information will you need from us before we get
started?

18. Conclusion
• Managing your online reputation is important
• If you don’t manage what people say about you,
someone else will
• Consider hiring a good marketing consultant

19. Contact Us Today!
• Free Report http://findmorecustomers.org/report
• Visit http://findmorecustomers.org
• Learn More http://findmorecustomers.org/blog
• Call 888-575-7282