Why you should be stalking your target audience | stub group

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Get your spy gear, it's time to do some stalking...
Full Post: http://stubgroup.com/blog/2014/06/why-you-should-be-stalking-your-target-audience#
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Why you should be stalking your target audience | stub group

  1. 1. Smart Advertising for a Digital Age StubGro Home » The StubGroup Blog » Entry Why You Should Be Stalking Your Target Audience Posted on Tuesday, June 3, 2014 | Share on: Okay, maybe stalking is not the best choice of words. But, when it comes to marketing you need to know who your target is, what they want and need, and where they hang out. After all, you don’t want to send your message to anyone and everyone. You need to seek out an audience that is: Targeted Engaged Wants what you offer Online advertising and social media can provide massive amounts of exposure at an unbeatable price, but only if you know who your target is. Here are some ways you can Stalk *cough*, we mean learn about your target audience… Check Those Analytics This is where an advertising agency like StubGroup can help. You need the ability not only to read and understand your advertising campaigns’ analytics, but also to interpret them and come up with a plan. By checking the analytics of your current campaign, you can evaluate what is working for your audience and what is not. Then, based on that data, you can adjust your campaign to be more cost-effective, efficient, and financially remunerative. The numbers will tell you where your target audience is spending the most time in relationship to your advertising and marketing efforts, such as on social media networks, reading emails, wathcing videos, etc. This kind of information is invaluable to understanding your audience and making the best use of your advertising budget. Once you know where and how your audience spends time online, you can focus your efforts there to learn more about them and interact with them more effectively. Create a Profile Take your analytics data and create a profile of the perfect customer for your products and services. What do they look like, what do they do, where do they go? What is his or her occupation, demographic, age? Once you know who your perfect customer is, you can create content in line with your target Free AdWords Evaluation Request your FREE AdWords evaluation — a $150 value! 1 What is your website? www.yourdomain.com 2 What is your budget? 3 How should we contact you? First Name Last Name Email Phone Get My Free Evaluation Now!Get My Free Evaluation Now! We Guarantee 100% Privacy Your information will not be shared. Have Questions? Call and speak with one of our AdWords specialists right now! 817.382.7475 9:00 a.m. - 5:00 p.m. Central Time TOPICS Select your budget Who We Are Services Pricing Blog Contact Us
  2. 2. Follow Us Once you know who your perfect customer is, you can create content in line with your target to capture and convert. Spy on Their Commonalities What do those in your target market care about most? What are they posting? Get on Social Media and find out! Online marketing for the new digital age is about making connections and building relationships. Once you know what the people in your market have in common, you will better understand how to approach them with your message. You don’t need elite spying skills, but a little time and effort getting to know your potential customers is essential for online marketing success. Learning about your customers will help you better understand what they need and want, allowing you to more effectively market your products and services, grow your business, and become more profitable. Share on: Categories: Marketing • Tips ∞ Permalink Creativity E-mail Marketing Design Fun Google AdWords Google Analytics Innovation Leadership Marketing News Paid Search Advertising Remembering Tips Traits Archives 2014: Feb Mar Apr May Jun 2014: Feb Mar Apr May Jul 2014: Jan Apr May Jun Jul Aug Sep Oct Nov Dec Who We Are Blog Privacy Policy Contact Us Copyright 2014 StubGroup LLC.

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