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An Avatar (as we’re using the term here) is an icon or figure representing the embodiment or manifestation of a person or ...
marketing video?) Are you getting my point?
As an example, my avatar is someone who is looking to use the internet to gene...
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Keep your avatar in mind as you craft emails to your list, as well. You may be...
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Empower network What is an avatar (and how to use it in marketing)

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An Avatar (as we’re using the term here) is an icon or figure representing the embodiment or manifestation of a person or an idea: It is - in a nutshell - your ideal customer...
http://www.madskillsmarketing.com/blog/what-is-an-avatar-and-how-to-use-it-in-marketing

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Transcript of "Empower network What is an avatar (and how to use it in marketing)"

  1. 1. Empower Network (http://www.empowernetwork.com/?id=cicotte) Member Login (http://www.empowernetwork.com/login) (http://www.empowernetwork.com/almostasecret.php?id=cicotte) Contact Us (http://cicotte.empowernetwork.com/contact_us) Home (http://cicotte.empowernetwork.com/blog) Home What Is An Avatar (And How To Use It In Marketing) (http://www.madskillsmarketing.com/blog/what-is-anavatar-and-how-to-use-it-in-marketing) Posted by Donna Cicotte on December 22, 2013 1 Comments What Is An Avatar And How To Use It In Marketing
  2. 2. An Avatar (as we’re using the term here) is an icon or figure representing the embodiment or manifestation of a person or an idea: It is - in a nutshell - your ideal customer. (http://www.madskillsmarketing.com/blog/isnt-it-fascinating-that-nobodys-ever-succeeded-online) (Click Here (http://www.madskillsmarketing.com/blog/isnt-it-fascinating-that-nobodys-ever-succeeded-online) for more on how to identify your avatar.) Not knowing what an avatar is, and more importantly - not knowing WHO their avatar is - is a common mistake among “newbie” marketers. Hardly anyone explains to you - in all the “guru” training out there - that before you can marketing anything to anyone, who have to know who the market is for the product you want to market! You Wouldn't Feed Steak To A Baby...Would You? (http://empowernetwork.com/join?id=cicotte) Think about it: If your product was steak, you wouldn’t market steak to babies. You wouldn’t FEED steak to a baby (how would they chew it?) so if you were marketing steak to babies you’re not likely to make a single sale. (And besides, assuming you found a savvy, toothy baby online…how would they pay for the steak, right?) ;) (How would they read your copy or understand your
  3. 3. marketing video?) Are you getting my point? As an example, my avatar is someone who is looking to use the internet to generate additional income from home. This person is between the ages of 24 and 60 and is - for the most part - looking to earn between $3k and $5k per month. He or she will typically have very little experience with Internet Marketing, though they may have SOME experience with Network Marketing. IN general, my avatar will have enough computer experience to be able to cut and paste and check and write an email, and my demographic is pretty evenly split 50/50 between men and women. Does this sound like you? Once you’ve determined who your avatar is, you’ll want to make sure that every bit of marketing you do in your business is designed with your avatar in mind. If you’re NOT marketing to your avatar, you’re missing your window of opportunity! (http://www.empowernetwork.com/join?id=cicotte) As you’re placing advertising online you’ll want to consider who your avatar is. Where would THAT person be likely to be found online? If your avatar is an overweight male between the ages of 44 and 60, you’re not likely to find him surfing “work at home mom” sites. You might have better luck placing advertising on sites that cater to overweight, aging men: gym equipment sites, weight loss sites, men’s health sites, etc. Researching your avatar’s demographics will help you determine where to place your advertising for the most bang for your buck. And one thing’s for certain: if you’re not considering your avatar when you place your advertising, it’s a shot in the dark. Maybe you’ll hit your target market, maybe you won’t. That sort of mistake gets expensive fast. If you’re doing Facebook marketing - posting in groups, etc. - you’ll want to consider your avatar, too. Similar to the above example, think about which groups your avatar will be most likely to join. If your avatar is a young, stay-at-home mom, then you’re going to do better with mommy-based groups than you will with fishing or car aficionado groups. Similarly, if you’re marketing online via a website (blogging, for instance), you’ll want to tailor your posts to be relevant to your avatar. If the product that you’re marketing is a special, scented fishing lure guaranteed to help you hook the biggest catch, blog posts about flower arranging aren’t likely to attract your perfect customer. However, if you’re marketing a product that teaches flower arranging, then writing blog posts geared towards gardeners would be a perfect match. Email Marketing? Avatar!
  4. 4. (http://empowernetwork.com/join?id=cicotte) Keep your avatar in mind as you craft emails to your list, as well. You may be enthralled - personally - with the intricacies of candle making, but if your list was built around a mechanically inclined avatar who prefers DIY projects for his 1970s muscle car collection, then your email open rate and click-through rate will be abysmal. Candle making isn’t likely to hold your avatar’s attention and after a few emails from you that have nothing to do with his interests, he’s either going to opt out of your list, or delete your email without even reading the subject line. Finally, as you market to your avatar, the number one thing that you want to do is deliver value. For years it’s been said that “content is King.” That hasn’t changed one bit. But it could be amended to read “Relevant Content is King!” The most effective marketing will always include a message to market match: in other words, your content must be relevant to your avatar in order for your marketing to be effective. And the only way you can craft a relevant message is if you know who your avatar is and consistently market specifically to him or her. Stay tuned for tomorrow’s post on high-converting funnels! ~Donna <><><><><> P.S.: Work with my team and me, all online, part time, and without picking up the phone to prospect, recruit or do a single 3 way call...
  5. 5. (http://empowernetwork.com/join?id=cicotte) I will contact you as soon as I see your Basic Membership come through and you'll get Instant Access to your Fast Start Training Videos & Viral Blogging System. I'll also get you a link to your New Member Welcome Video, our Team Site & Private Facebook Group. If you still need more detailed information about who we are, what we do, and how you can be a part of our Make Money from Home Team... (http://www.allinfreedomteam.com/faq/?s1=cicotte) Everything is in place for your success. The Company. The Product. The Team. The Tools. The System. The Training. And the Support. Oh, and 100% Commissions on Products that we teach you how to sell. The ONLY missing ingredient is YOU.
  6. 6. It's time. Do the right thing for yourself & your family & get started here. We'll talk then... ~Donna 1 Like 0 Add a Comment (http://www.empowernetwork.com/profile/asrashkin) Aaron & Sophia Rashkin (ALL IN Team) (http://www.empowernetwork.com/profile/asrashkin) said: Awesome post Donna & Arames! So informative. And I like where the links lead to!!! Excellent Hangout Video! 0 Like Reply about 2 hours ago 1 of 1 Search Hide Comments Search Categories Animals (3) (http://www.madskillsmarketing.com/blog/category/animals) Business (25) (http://www.madskillsmarketing.com/blog/category/business) Donna Cicotte (9) (http://www.madskillsmarketing.com/blog/category/donna-cicotte) Empower Network (130) (http://www.madskillsmarketing.com/blog/category/empower-network-tag) Food (6) (http://www.madskillsmarketing.com/blog/category/food) Giving Back (8) (http://www.madskillsmarketing.com/blog/category/giving-back) Goals (5) (http://www.madskillsmarketing.com/blog/category/goals) Kids (7) (http://www.madskillsmarketing.com/blog/category/kids) Marketing (64) (http://www.madskillsmarketing.com/blog/category/marketing) Miscellaneous (23) (http://www.madskillsmarketing.com/blog/category/miscellaneous) Motivation (41) (http://www.madskillsmarketing.com/blog/category/motivation) News (2) (http://www.madskillsmarketing.com/blog/category/news) Personal Development (45) (http://www.madskillsmarketing.com/blog/category/personaldevelopment) Phase 2 (3) (http://www.madskillsmarketing.com/blog/category/phase-2) Time Hacks (2) (http://www.madskillsmarketing.com/blog/category/time-hacks)
  7. 7. Recent Posts What Is An Avatar (And How To Use It In Marketing) (http://www.madskillsmarketing.com/blog/what-is-an-avatar-and-how-to-use-it-in-marketing) Isn't It Fascinating That Nobody's Ever Succeeded Online... (http://www.madskillsmarketing.com/blog/isnt-it-fascinating-that-nobodys-ever-succeeded-online) YOU'VE Got Questions? WE'VE Got Answers! (http://www.madskillsmarketing.com/blog/youve-gotquestions-weve-got-answers) Is Email Marketing Dead or Alive? (http://www.madskillsmarketing.com/blog/is-email-marketingdead-or-alive) All In Team Freedom Formula Call Tonight (http://www.madskillsmarketing.com/blog/all-in-teamfreedom-formula-call-tonight) Archives Subscribe to RSS Feed (http://www.madskillsmarketing.com/blog/feed) Norton Secured powered by VeriSign Master Card Master Card (http://www.empowernetwork.com/almostasecret? id=cicotte)
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