Persuasion 21 Principles in 15 minutes
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Persuasion 21 Principles in 15 minutes

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  • We don’twant to loose something, especially something we perceive as already having
  • We like those we consider to be like us, and we are suckers for flattery.
  • We hate to wait in lines, but if we see one, then we want to get to the other end of it.
  • We are more likely to listen to, or take advice from those we consider to be in a position of authority on a subject.
  • Reduce options, Show a clear difference, and Provide a recommendation.
  • The harder it is to do something, the more motivated someone has to be to do it.
  • We instinctively return favors and until we do, we feel an obligation to do so.
  • Make it easy to say yes
  • You’ll be more willing to accept a recommendation from a friend than anyone else. Then someone like you, or someone you admire
  • Once you commit to something you are much more likely to follow through, written commitments are the strongest
  • Show progress, provide a goal.

Persuasion 21 Principles in 15 minutes Persuasion 21 Principles in 15 minutes Presentation Transcript

  • Principles of PersuasionLauren Martin
    @lorielue
    SiteMotif.com
  • Two major hurdles standing in between your users and your product or service:
    Can they get to it (usability) 
    Are they motivated to get to it (persuasion)
  • Hook, Line & Sinker Persuasion
    Get their attention
    Pull them into the site
    Convert into a customer
  • 21 principles in 15 minutes
  • The Hook
  • The Hook
    Scarcity
    Urgency
    Framing
    Familiarity
    Liking
    Fun
    Exploration
    Social Proof
  • The Hook
    Scarcity
    Urgency
    Framing
    Familiarity
    Liking
    Fun
    Exploration
    Social Proof
  • The Hook
    Scarcity
    Urgency
    Framing
    Familiarity
    Liking
    Fun
    Exploration
    Social Proof
  • The Hook
    Scarcity
    Urgency
    Framing
    Familiarity
    Liking
    Fun
    Exploration
    Social Proof
  • The Hook
    Scarcity
    Urgency
    Framing
    Familiarity
    Liking
    Fun
    Exploration
    Social Proof
  • The Hook
    Scarcity
    Urgency
    Framing
    Familiarity
    Liking
    Fun
    Exploration
    Social Proof
  • The Hook
    Scarcity
    Urgency
    Framing
    Familiarity
    Liking
    Fun
    Exploration
    Social Proof
  • The Hook
    Scarcity
    Urgency
    Framing
    Familiarity
    Liking
    Fun
    Exploration
    Social Proof
  • The Line
  • The Line
    Authority
    Choices
    Simplicity
    Reciprocity
    Cross Sell
    Up Sell
    Recommendations
  • The Line
    Authority
    Choices
    Simplicity
    Reciprocity
    Cross Sell
    Up Sell
    Recommendations
  • The Line
    Authority
    Choices
    Simplicity
    Reciprocity
    Cross Sell
    Up Sell
    Recommendations
  • The Line
    Authority
    Choices
    Simplicity
    Reciprocity
    Cross Sell
    Up Sell
    Recommendations
  • The Line
    Authority
    Choices
    Simplicity
    Reciprocity
    Cross Sell
    Up Sell
    Recommendations
  • The Line
    Authority
    Choices
    Simplicity
    Reciprocity
    Cross Sell
    Up Sell
    Recommendations
  • The Line
    Authority
    Choices
    Simplicity
    Reciprocity
    Cross Sell
    Up Sell
    Recommendations
  • The Sinker
  • The Sinker
    Commitment
    Challenges
    Goals
    Recognition
    Feedback
    Social Networks
  • The Sinker
    Commitment
    Challenges
    Goals
    Recognition
    Feedback
    Social Networks
  • The Sinker
    Commitment
    Challenges
    Goals
    Recognition
    Feedback
    Social Networks
  • The Sinker
    Commitment
    Challenges
    Goals
    Recognition
    Feedback
    Social Networks
  • The Sinker
    Commitment
    Challenges
    Goals
    Recognition
    Feedback
    Social Networks
  • The Sinker
    Commitment
    Challenges
    Goals
    Recognition
    Feedback
    Social Networks
  • 21 principles of persuasion in 15 minutesLauren Martin
    @lorielue
    SiteMotif.com