Behavior and engagement

Behavior and Engagement
Lauren Martin

Attribution & Direct References
All photography used in this presentation was taken from flicker, individual attribution is in the bottom right hand corner of each photo.
Behavior information was based on a presentation and additional information by B.J. Fogg at UX Week by Adaptive Path.
Engagement information was based on a presentation and additional information by Nicole Lazzaro at UX Week by Adaptive Path.
http://www.uxweek.com/speakers
http://www.uxweek.com/speakers

Mom said NO!
What’s this??!
© Calliope1

Ahhhhhhhhhhh
Ohhhhhhhh
© Calliope1

YIPEE!
© Scott Butner

I hope they figure this out…
I’m just like a bigduck now!
© gerry balding

I HATE THIS COMPUTER!!!!!
© f1uffster (Jeanie)

Behavior

What exactly are you trying to do here?
© dominiqueb

3 Spans Of Behaviors:
Single Instance Behavior
Behavior For A Specific Duration
Permanent Behavior Change
© katypearce

5 Types Of Behaviors:
Starting a New Behavior
Restarting a Familiar Behavior
Increasing and Existing Behavior
Reducing and Existing Behavior
Stopping a Behavior
© MeganMorris

I’m starting a new, permanent behavior.
© San Diego Shooter

I’m continuing a familiar behavior, but it’s only a temporary habit.
© birdtrouble

Eventually I will stop doing this forever…. maybe….
© asleeponasunbeam

Behavior Change

Behavior Change Requires:
Triggering the behavior
Ability to perform the task
Motivation to perform the task
© RIPizzo

A Hot Trigger initiates behavior change when you have the highest ability and motivation.
© Ronny Stiffel

I think I can, I think I can…
Motivators:
Pleasure/Pain
Hope/Fear
Acceptance/Rejection
© Peter J Dean

Maybe I should have started with something easier…
Ability:
Time
Money
Effort
Brain Cycles
Social Deviance
Non-Routine
© Peter J Dean

Step 1. Sit in a chair
Step 2. Hold book Step 3. look at book
….ahhh, so that’s how it’s done!
© Laser Burners

Engagement

4 Types Of Positive Engagement
Hard
Easy
Social
Serious
© Chevysmom

I have climbed for days, and now…I am King of the Mountain!
… who need tickets to the gun show!?
© Katiekills

Summary

3 Durations of Behavior
Once
Repeatedly
Indefinitely
5 Types of Behavior
New
Existing
Enhanced
Stopped
Reduced
4 Types of Engagement
Hard
Easy
Social
Serious
© Images by John 'K'

Figure out the type of behavior change.
Decide how long the behavior should last.
Plan babysteps to improve ability.
Motivate and engage to change and enforce.
Trigger the change.
© Michael Ransburg

Web examples

Behavior: Learn a new language
Duration: Until courses are complete
Motivation: Hope, Pleasure
Engagement: Serious, Hard, Social
Triggers: Review, comment & progress alerts

Behavior: Social Networking
Duration: Indefinite
Motivation: Pleasure, Acceptance
Engagement: Easy, Social, Serious
Triggers: Alerts, Tagging, Messaging, Feed Wall

Behavior: Money Management
Duration: Indefinite
Motivation: Fear, Pain, Hope
Engagement: Serious, Hard, Easy
Triggers: Bill Alerts, Syncing, Notifications

Behavior and engagement

by Lauren Martin on Oct 28, 2010

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Behavior and engagement — Presentation Transcript