• Save
10 Design and Layout Principles Guaranteed to Improve Your Website V2
Upcoming SlideShare
Loading in...5
×
 

10 Design and Layout Principles Guaranteed to Improve Your Website V2

on

  • 3,772 views

Updated slide deck for the 10 Design and Layout Principles Guaranteed to Improve your Website for a presentation at the New Tech Community.

Updated slide deck for the 10 Design and Layout Principles Guaranteed to Improve your Website for a presentation at the New Tech Community.

Statistics

Views

Total Views
3,772
Views on SlideShare
3,327
Embed Views
445

Actions

Likes
4
Downloads
0
Comments
0

3 Embeds 445

http://www.sitemotif.com 388
http://www.beecrm.com 56
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • What is McDonalds known for?

10 Design and Layout Principles Guaranteed to Improve Your Website V2 10 Design and Layout Principles Guaranteed to Improve Your Website V2 Presentation Transcript

  • 10 Design and Layout Principles Guaranteed to Improve Your Website
    By Lauren Martin
  • Call to Action: Get attention on your website’s goal.
    Should tie in with the goal of your website.
    The number one thing you want your visitors to do.
    Use contrast and size to catch attention.
    The action text should be clearand obvious.
    Located near the top of page above the fold.
  • cc Thomas Hawk
  • Layout: Importance based structure and scan-ability.
    Convey information about what’s important – design your centerpiece.
    Know how to use a grid and keep your design on a grid
    Lead the user into content there looking for.
    Improves scan-ability.
    Use header tags (h1, h2, h3, etc…) appropriately.
    Provides visual breaks, groups, and chunks.
    Use alignment, date, subject, etc to create sections.
    Size and color to convey priority and importance.
  • cc Clover_1
  • cc birdfarm
  • cc trainman74
  • Navigation: Show where you can go.
    Take advantage of standards, and place the navigation near the top, or down the left side.
    Clean, clear, simple labels, easy to read and see.
    Highlight the visitors current location vs. other locations.
    Provide feedback when in sub-levels as to the visitors location and how to get back.
    Should be easy to see how much information the site offers, how deep each level is.
  • cc M.Markus
  • cc eflon
  • Color and Graphics: We are attracted to pretty things.
    Put thought into your graphics.
    Stick to a color scheme.
    Avoid overly generic clip art just to add to the page.
    Every image and graphic should have a specific purpose.
    Stick to a theme or consistency in appearance. (all sketchy, or all photos etc)
    Focus on your product or offering.
  • Affordance: Show what you can do.
    Links should not be the same color as your text
    Buttons should appear beveled or have a hover to differentiate them from plain graphics.
    Form items should be grayed out if they are not clickable.
    Mouse icon should change to indicate when something is clickable.
    Textures and patterns can imply grips when things can be dragged.
  • cc Dave Hoover
  • Assistance: Don’t leave them hanging.
    Provide an FAQ or help section
    Try to avoid allowing errors, but when they occur explain:
    What’s wrong
    What you need from the user
    How they need to do it
    Instructions should be clear, specific and to the point.
    Provide good defaults and constant feedback.
  • Mental Models: Think like they think.
    Avoid fancy, industry, or techie terms. Use Layman’s terms.
    When you buy things in a store you put them in a cart, use a “cart” icon to represent selected items for purchase.
    Design concepts to be consistent with how they work in everyday life.
    Similar in functionality, language and appearance.
  • cc Marc Amos
  • Keep it Simple: The simplest solution is best.
    80/20 Rule
    Avoid excessive text or explanation
    Forms shouldn’t ask for unnecessaryadditional information.
    Reduce clutter, and appreciate white space like a pause in a sentence.
    Be upfront, clear, and to the point. The rest is unnecessary.
    Focus on the core goals and tasks.
  • Accessibility: Making it work for everyone.
    Use ALT tags on images for screen readers
    Ensure HTML is ordered by hierarchy.
    Improve readability for those with low-vision through size and contrast
    Options to increase font size
    Avoid pop-ups
    Use proper input-field/labeling
    Don’t use color as a sole indicator for differentiation
  • Delight: Put a smile on my face.
    Once you have everything else figured out, add a smile.
    Niceties that are un-expected, a cute line of text, a compliment when a photo is uploaded, etc.
    Little fun interactions used sparingly.
    Take the user away from the mundane.
    Pleasant surprises.
  • 10 Principles for Layout & Design
    Call to Action
    Structured Layout
    Clear Navigation
    Attractive and Related Colors and Graphics
    Proper Affordances
    Friendly Assistance
    Proper Mental Model Association
    Keep it Simple
    Ensure it’s Accessible
    Delight your Visitors
  • Lauren Martin
    www.Sitemotif.com
    Twitter / Slideshare: Lorielue
    cc woodleywonderworks