The Ballen Method to Online Lead Generation - Stockton, California

1. Online Marketing Magic
With Richard and Lori Ballen
A Vision Masters Production
#ballenmethod and @ballengroup
Facebook.com/loriballenmethod
Post TWEET

2. Products we talk about
Tutorial Videos
www.loriballen.com/lorislist

3. WHAT IS THE BALLEN METHOD?
• A method of internet marketing designed to
dominate the web for a desired set of long-
tail keyword phrases.
• Dominate = Multiple times on page one of the
search engine for that phrase
• This is done through target marketing and
hyper-local strategies

4. #1
Organically
P
A
I
D
PAGE
1

5. Video – Jan 2011
PAGE
1

6. eEdge Site / Marketleader
PAGE
1

7. New Self Hosted Wordpress
- About 3 months old
#1 and #2 Ranks
2 Different Pages
On Same Site
Wordpress Blog
on eAgenC by
KW domain
PAGE 1

8. eEdge Site / Marketleader
New Self Hosted Wordpress
- About 3 months old
PAGE
1

9. Your
website
Blog
Social
Media
Press
Releases
Classified
Ads/
Listing
Feeds
Video
Campaigns
/Offline
HOW IT’S DONE

10. HOW DO YOU THINK
PEOPLE SEARCH??

11. 2400 U.S. Searches
Med Competition

12. Choose Local, National, or GlobalChoose Local, National, or Global
Choose Low Competition first, Then
Medium. Under 200 Searches Ranks Fast

13. We Want
High Search Volume
Low Competition

14. Real Estate Agent
Las Vegas Real Estate Agent
Top Las Vegas Real Estate Agent
Top Las Vegas Real Estate Agent for Short Sales
Focus on The long-tail

15. Change Filter to Low

16. stockton lake real estate 70 Low
Stockton real estate trends 20 Low
metrolist stockton ca 390 Low
Stockton ca map 390 Low
mls stockton 140 Low
where is stockton ca 480 Low
ripon ca homes for sale 110 Low
stockton realty 320 Low
BETTER LONG-TAIL CHOICES

17. Step 2:
Determine your Specialty

18. A Jack of All
Trades is Special
to No one
Especially
Google!!!

19. Hyperlocal

20. NICHE:
WATERFRONT PROPERTIES

21. NICHE:
MILITARY

22. NICHE: SENIOR LIVING

23. Condos

24. Farm and Ranch

25. Step 3: Create a Useful web site

26. Every Great Website Should Have
• Problem Solving Content
• Product (IDX Listings and Home Values)
• Seller-Centric Articles
• Buyer-Centric Articles
• Contact Information – Clearly
Displayed
• Local Information
• Lead Capture = Forms and offers

27. Step 2: Create a Useful web site

28. Step 3: Create a Useful web site

31. Step 4
Market your Listings to get MORE
listings

32. There’s Life Outside of Craigslist

33. OTHER CLASSIFIED AD SITES
• Backpage.com
• Classifiedads.com
• ClassifiedFlyerads.com
• Wordpress/ActiveRain/Blogger (Yep, it’s true)

34. www.ListingsToLeads.com/ballen

39. www.TheBallenMethod.com
www.AllStarAgentNetwork.co
m

40. Step 5
Blog About It

42. WRITE FOR THE CONSUMER
With Google in MIND

43. A Great Blog Does a few things
• Solves Problems and Informs
• Is a local Directory
• Helps people to know you (Video/Pics)
• Links to properties and home values
• Ranks HIGH on Search when Optimized
• Gives you something Social to Share

44. Blog Categories
• Seller Tips
• Buyer Tips
• Things to do in _______
• Q & A
• About Me
• Featured Listings

45. Make your Blog Personal
This is SebastianThis is Sebastian

46. Step 6
UseVideo

47. GET COMFORTABLE
WITH HOWYOU LOOK
AND SOUND

52. www.BallenGroupVideos.com

53. Step 7
Use Social Media

54. DON’T BE THIS GUY

56. DON’T STALK
•

59. 1. Create your Brand & Identify Audience
2. Determine your Specialty
3. Build a Useful Website
4. Market Your Listings
5. Blog
6. Use Video
7. Learn to Use Social Media

60. Discipline TODAY
means FREEDOM
tomorrow

61. Now - Go Dominate
The Web.
ThankYou!!!!!

62. Seven Steps to Web Domination
With Richard and Lori Ballen