3. A collage (from the French: coller, to glue) is a work of formal art, primarily in the visual arts, made from an assemblage of different forms, thus creating a new whole. Source: Wikipedia
21. No, it's not your imagination. The amount of advertising and marketing North Americans are exposed to daily has exploded over the past decade; studies show, that on average we see 3,000 ads per day. At the gas pumps, in the movie theatre, in a washroom stall, during sporting events—advertising is impossible to avoid.
27. Your assignment: To create a mock “billboard,” with Time Square as the site, that communicates a message you want to tell the world. YOU are the advertiser. You can use image alone, or image with a small amount of text.
28. Your goals: To wonder about “big idea” messages that have personal meaning to you. Try out a few… To develop a “billboard” through collage. To unify text and image into a communicable message. To craft your artwork, use basic graphic principles such as light/dark/ symmetry/asymetry. To complete the project as much as possible in class.
29. You should ask yourself: WHAT do I want to say? HOW do the given materials behave? WHY do this?
Editor's Notes
200 bce China with the invention of paper
In fact, younger demographics spend nearly as much time soaking up media as their older counterparts; they just use different screens.
