©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicityFind Out What Fre...
©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicityThis is a free re...
©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicityLoretta: Let’s st...
©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicityLoretta: Sometime...
©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicitySide note:Crissy’...
©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicityLoretta: One last...
©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicityAnd you also want...
©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicityWorkbooks 30 Way...
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Find out what free publicity can do for your business

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And we’re not just talking about getting your name in the newspaper, though that is certainly possible, we’re also talking about working with independent bloggers and social media users to spread the word about pretty much anything at all.

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Find out what free publicity can do for your business

  1. 1. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicityFind Out What Free Publicity Can Do forYour Business, Service, or Event TodayLoretta Oliver talks with Crissy Herron aboutgetting publicity to grow your business, yourblog, and your brand by working withindependent bloggers and the media.Crissy kindly offered to do a quick Q&A with us today aboutusing publicity to grow your business, so I gathered up fiveof the most frequently asked questions from a quick poll thatI did and put her on the hot seat.
  2. 2. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicityThis is a free report that you may distribute to your readers and fans.Share this on Twitter! Share this on Facebook!©2013 Loretta Oliver and Crissy Herron, All Rights ReservedDisclaimers and Disclosures:The information presented herein represents the view of the author(s) as of the date of publication. Because of the rate with which conditions change,the author(s) reserve the right to alter and update these opinions based on the new conditions.The report is for informational purposes only and should not be considered a substitute for legal advice. If you have any legal concerns regardingpublicity, you should contact a legal professional.Affiliate disclosure; some links within this document may be affiliate links, in which case a purchase will result in the earning of a commission.All Right Reserved. The content of this report may be reproduced in any form whatsoever, electronic, or mechanical, including photocopying,recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author.
  3. 3. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicityLoretta: Let’s start off with a fun question to get the ball rolling. What’sthe most interesting or unusual result you’ve seen come from a pressrelease submission?Crissy: I can’t say that I’ve had anything unusual happen. One time, awriter called me a “Web Woman,” in a front page headline. I thought itmade me sound like I was Spider Man’s girlfriend…Loretta: You and I both consider a blog as a small business in mostcases, but bloggers don’t often think about doing publicity and pressreleases. Can you give them a quick example of what could happen whenthey dig in and do this kind of work for their blog?Crissy: I know there are some people who just have blogs to postpictures and stories for their families to read, but in most cases, ifsomeone has a blog, one of their goals is to get web traffic. By sending outpress releases, writing guest posts, interacting with the media, etc, theirblogs will get a lot of exposure. They will get more traffic, and that canequal more sales, more ad revenue, etc.
  4. 4. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicityLoretta: Sometimes sorting through the daily HARO and guest blogginglists can be tiresome, and sometimes the contacts aren’t always the bestat communication. I think they’re probably equally tired from all thereplies they get each day. Can you give us a quick tip for dealing withthose publicity contacts?Crissy: There are several things that a business owner can do to makethis easier. First of all, they can outsource it to someone else, such as a VAor an Intern.If that’s not an option, or if they choose to do it themselves, set up a filterin your email for the HARO emails. These emails get delivered three timesa day. Instead of checking them as they come in, look at them once a day.And, instead of looking at each section, just look at the section that isrelevant to your business.For example, there is a “High Tech” section. If you blog about knitting, youcan skip those requests. I know this may sound simple, but if you set atimer of 30 minutes, and don’t do anything else in that 30 minutes exceptgoing through that day’s requests, and responding to the requests that fityour business, you’ll get through all of them in that 30 minutes.
  5. 5. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicitySide note:Crissy’s package featured here includes aspecial report focused on how to use HAROthe right way in your ongoing publicity efforts. Click here to learn moreLoretta: Buzz, buzz, buzz. Everyone wants buzz, but sometimes Iwonder if people actually know what that means for them. How do youview buzz for small businesses and bloggers?Crissy: I think “buzz” happens when someone in the media is talkingabout your or featuring you. I don’t discriminate between “small” and “big”media. Any time someone wants to feature you, whether they are ablogger with a small readership, or if they are a national newspaper, go forit. Every little bit helps!
  6. 6. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicityLoretta: One last question before we sign off for the day. You covered alot about press releases in the package and even gave some handy pre-written formats to fill in the blanks and go.Give us a definite “don’t” when it comes to press releases. What’s oneultra mistake that you want people to avoid when they dive into the worldof publicity and using press releases for their business?Crissy: First of all, not following the right format is a no-no. PressReleases come in a specific format, with certain information going incertain places.A journalist wants to be able to find the information they need, quickly andeasily. They’ll even write stories from that press release, without callingyou for additional facts. (By the way, that’s why you need to make sureyou answer the Who, What, Why, When, and Where in that press release!)If you send them a press release where the information is out of order, ormissing, and they’re on a deadline, they’re not going to take the time tofigure it out. They’ll move on to the next story.
  7. 7. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicityAnd you also want to send the press release in with enough lead time forthe reporter to create that story. If you have an event on Saturday, don’tsend a press release in on Friday and expect to have coverage.Loretta: Thank you so much for talking tips with us today, Crissy. Ireally appreciate it, and I definitely appreciate everything that you do forsmall business, women of the web, and bloggers in general – you rock! Ready to dig in and start getting morepublicity and exposure for your business?Check out Crissy’s new publicity tools and learning packageby clicking here.The full package includes 7 educational workbooks, 3 handy to havechecklists, 5 pre-written press release templates, and 5 informationalaudios to help guide you through the process of getting publicity.
  8. 8. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicityWorkbooks 30 Ways To Get MorePublicity Buzz Building Tips Haro 101 Intro To Press Releases PRWEB 101 Working With Bloggers 52 Press Release IdeasChecklists Develop A Media List How To Create A Press Kit &Media Room Press Releases DistributionSitesPress Releases Business Launch New Product or Service New eBook Event GoodwillAudios PR 101 How To Pitch Yourself Streamline Your Marketing How To Go On A Blog Tour Increase Your Income ByWorking With New MarketsSeriously, I told you she over-delivered on this one. It’s packed full ofresources for every aspect of growing your business with publicity.Well, what are you waiting around here for? Go grab a copy….

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