Your startup in the media

Lorenz van Gool
You don't need a PR agency
Think like a journalist
Bonding
How NOT to do it
How to do it
Quick tips: timing
Think like a journalist

●

Fast news

●

Scoops

●

Unique content
Bonding
●

●

Specify your search for journalists or bloggers
Find the hybrids
● Often freelancers
● Entrepreneurial
● Eas...
Respect the 'NO'
How NOT to do it

●

Forget about the long press lists

●

The 'out of nowhere' press release

●

'Cyberstalking'
How to do it

●

Be the contact guy or girl

●

Offer to be the expert

●

Opinion (media love that)

●

Think in content
(Wrong) Example: Expertise
Example: Opinion / Guestpost
Example: Content
Timing
Beta
Launch
Expansion
Investment
5 minutes a day
More about strategy?

Hire me ;-)
@lorenzroman
lorenz@nuzakelijk.nl
lorenz@startupjuncture.com
StartupJuncture.com
Startup Weekend Utrecht 2013 - Your startup in the media
Startup Weekend Utrecht 2013 - Your startup in the media
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Startup Weekend Utrecht 2013 - Your startup in the media

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How to get media attention for your startup

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  • Je moet wel 'legit' zijn, hoe het dus niet moet:
    Niet zoals deze vrouw bij de troonswisseling, selfie maken en niet de antwoorden weten op vragen.
    Ga dus niet iets over de schuldencrisis zeggen als je je alleen maar bezig houdt met taarten bakken.
  • Journo's het gevoel geven, dat jij die ontdekking gemaakt hebt, zodat ze kunnen zeggen 'i hit it first'
    Journalist moet andere media laten volgen. 'Ik weet wat goed is'.
  • Startup Weekend Utrecht 2013 - Your startup in the media

    1. 1. Your startup in the media Lorenz van Gool
    2. 2. You don't need a PR agency
    3. 3. Think like a journalist Bonding How NOT to do it How to do it Quick tips: timing
    4. 4. Think like a journalist ● Fast news ● Scoops ● Unique content
    5. 5. Bonding ● ● Specify your search for journalists or bloggers Find the hybrids ● Often freelancers ● Entrepreneurial ● Easy to approach ● Linkedin ● Be transparent of your intentions
    6. 6. Respect the 'NO'
    7. 7. How NOT to do it ● Forget about the long press lists ● The 'out of nowhere' press release ● 'Cyberstalking'
    8. 8. How to do it ● Be the contact guy or girl ● Offer to be the expert ● Opinion (media love that) ● Think in content
    9. 9. (Wrong) Example: Expertise
    10. 10. Example: Opinion / Guestpost
    11. 11. Example: Content
    12. 12. Timing Beta Launch Expansion Investment
    13. 13. 5 minutes a day
    14. 14. More about strategy? Hire me ;-)
    15. 15. @lorenzroman lorenz@nuzakelijk.nl lorenz@startupjuncture.com StartupJuncture.com
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