YES! Wine Tourism helps for selling more wine

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YES! Wine Tourism helps for selling more wine

  1. 1. YES! Wine TourismZENI ELENA helpsPresentation for selling more
  2. 2. BARDOLINO WINEPRODUCINGAREA• 25.000 hectares on the east south shore of Lake Garda• 16 towns• 7 months of tourism/year. Strong tourism region.• 14.000.000 visitors/year• Tourism started in 1970
  3. 3. BARDOLINO WINEproducing details• 2700 Hectars of vineyards• 240.000 Hectoliter wine/year• 104 bottling wineries• Most winery small size, 40.000 till 500.000 bottles/year• Wine tourism started 1999
  4. 4. 2009 new 1984 approachfoundation 70 wineries40 wineries CollaborationCollaborati eventson events Bardolino wine Courses street website and map
  5. 5. 1986 Methanol Crisis- 40% reduction of wine sells for fewyears- Big problems in our first market:Germany1990 Zeni has 2 option:- stop the activity- investments1991 Gaetano Zeni founded theBARDOLINO WINE MUSEUM- among the first wine museum in Italy.- 60 m2 inside area- 1 person working
  6. 6. ZENI ENOTURISM 21 years activity•1991 year of foundation. 60 m2 and 1 person working.Simple venue to get in tach withour wine culture, taste andpurchase wines. The personworking in is not a "wineprofessional".•1998~ 120 m2 and 2 person workingGuided winery tours and smalltasting room for guided winetasting in Italian, German andEnglish languages. The toursare guided by "wineprofessional": Sommelier.
  7. 7. ZENI ENOTURISM 21 years activity 21 years activity•2006 ~500 m2 and 4 person working - 95.000 visitors/ yearThe person working are "talkingbrand ambassadors". Wine andtourism knowledge, people-friendly personal attributes.•2009 ~1900 m2 7 person working - 120.000 visitors•Project for 2014 -2016~2300 m2 9 person working.Foundation Wine MuseumWine Park
  8. 8. ZENI ENOTURISM•1/4 on the total turnover, realized from this activities:•WINE MUSEUM•WINERY TOURS AND TASTING•WINE EVENTS for:CompanySchoolHo.re.ca
  9. 9. WINE MUSEUM
  10. 10. WINE TOURS
  11. 11. WINE EVENTS
  12. 12. WINE EVENTS
  13. 13. WINE EVENTS
  14. 14. THANK YOUFOR YOUR ATTENTIONFOR YOUR ATTENTION LETS KEEP ON TRAVELING FOR ENOTURISM WINE ITSA SUPREME BEVERAGE GIVES EMOTION BRINGS CULTURE ALLOW MEDITATION CHEERS!

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