Sales Kit - Foursquare

about us.

what is foursquare?
foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics - our users earn points, win mayorships and unlock badges for trying new places and revisiting old favorites.

the buzz.

press
Foursquare ventures beyond utility, however: It's a virtual game in which participants earn badges for checking in at various locations; those that check in most become a venue's "mayor." By all accounts, this mechanism is as addictive as Twitter, Facebook or checking your e-mail on a BlackBerry.
- Pete Cashmore, CEO Mashable, Next Year’s Twitter? It’s Foursquare
Twitter and Facebook ask users to answer the question: What are you doing right now? But for many urbanites in their 20s and 30s, two other questions are just as important: Where are you, and can I come join you?
For them, a fast-growing social networking service called Foursquare is becoming the tool of choice.
- Jenna Wortham, New York Times,
Face-to-Face Socializing Starts With a Mobile Post
Advertisers would be smart to start thinking about their "location" strategies while there's still a relatively open playing field. By taking advantage of mobile platforms like Foursquare, ones that engage and offer incentives to consumers within the proverbial "last 50 feet," businesses can bring all the advantages of the social web to their front door.
- Allison Mooney, Advertising Age
Building an Army of Hyper-Local, Mobile-Connected Advocates
Foursquare is among a handful of upstart companies that have tapped into the combination of social media and a user's geographic location along with the fact that mobile phone game players seem increasingly open to meeting up with people they get to know online… Foursquare bills itself as a complement to Twitter -- a way to take the connections and personas people create online and move those experiences into the real world.
- Julie Wernau, Chicago Tribune,
Foursquare may bounce social media into money-making mode

the opportunities.

promotions
……
mobile
……
Opportunity: all of our venue promotions are geo tagged (anyone using the app within a predetermined radius will see your special offer). Lots of venues currently running promotions (mayoral and check in). Great means for customer acquisition. Leverage foursquare game mechanics to build loyalty.

analytics and crm
……
web
……
Opportunity: learn more about your loyal customers and new ones as well! Foursquare will be able to tell you who checks in, when, with whom, how often, where patrons go before/after, etc. The first time ever that venues can measure live foot traffic into their venues. Real time CRM!

brand page
(foursquare.com/brooklynmuseum)
Opportunity: Foursquare allows brands to submit “sponsored tips” or things for patrons to do in the area. (i.e. “Make sure to check out John’s restaurant and try the steak sandwich”). These tips will be unlocked, serendipitously as users explore their cities

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Sales Kit - Foursquare

by ... on Apr 06, 2010

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Sales Kit - Foursquare — Presentation Transcript