Design Thinkin by IDEO
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Design Thinkin by IDEO

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  • Thanks, not only should the designer be in the position to become the CEO but the CEO must come in the position the be a designer. A process where designer job is merely alone is over. Modern business must become a part of the design at all levels
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Design Thinkin by IDEO Design Thinkin by IDEO Presentation Transcript

  • IDEO is famous for designing a lot of stuff
  • „design thinking“ design thinking
  • it is an approach to innovation
  • Designer, Engineers, Anthropologists, Designer Engineers Anthropologists MBAs, Doctors, Architects… and have experts in Service, Food & Beverage, Software, , g , , Health & Wellness, Materials, Culture and a lot more more…
  • p process
  • how do we get inspired: insights h d ti i d i i ht how do we frame the opportunities: synthesis how do we decide: prototype
  • Insights innovation begins i i b i with and eye y
  • What do you see? y
  • synthesis y
  • Customer Journey y
  • 1 2 3 4 5 6 7 8 9 10 learning planning starting entering g ticketing g waiting g boarding g riding g arriving continuing impact on customer
  • 1 2 3 4 5 6 7 8 9 10 learning planning starting entering ticketing waiting boarding riding arriving continuing g g cost of realization
  • 1 2 3 4 5 6 7 8 9 10 learning planning starting entering ticketing waiting boarding riding arriving continuing sweetspot
  • p prototype yp
  • „Unless ideas are massaged into reality they evaporate.“ George Nelson G N l
  • prototyping is a process of learning