Your SlideShare is downloading. ×
Design Thinkin by IDEO
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Design Thinkin by IDEO

7,742
views

Published on

Published in: Business

1 Comment
66 Likes
Statistics
Notes
  • Thanks, not only should the designer be in the position to become the CEO but the CEO must come in the position the be a designer. A process where designer job is merely alone is over. Modern business must become a part of the design at all levels
    Thanks Kenneth @ buddha jeans
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
7,742
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
711
Comments
1
Likes
66
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. IDEO is famous for designing a lot of stuff
  • 2. „design thinking“ design thinking
  • 3. it is an approach to innovation
  • 4. Designer, Engineers, Anthropologists, Designer Engineers Anthropologists MBAs, Doctors, Architects… and have experts in Service, Food & Beverage, Software, , g , , Health & Wellness, Materials, Culture and a lot more more…
  • 5. p process
  • 6. how do we get inspired: insights h d ti i d i i ht how do we frame the opportunities: synthesis how do we decide: prototype
  • 7. Insights innovation begins i i b i with and eye y
  • 8. What do you see? y
  • 9. synthesis y
  • 10. Customer Journey y
  • 11. 1 2 3 4 5 6 7 8 9 10 learning planning starting entering g ticketing g waiting g boarding g riding g arriving continuing impact on customer
  • 12. 1 2 3 4 5 6 7 8 9 10 learning planning starting entering ticketing waiting boarding riding arriving continuing g g cost of realization
  • 13. 1 2 3 4 5 6 7 8 9 10 learning planning starting entering ticketing waiting boarding riding arriving continuing sweetspot
  • 14. p prototype yp
  • 15. „Unless ideas are massaged into reality they evaporate.“ George Nelson G N l
  • 16. prototyping is a process of learning