Mind your
own business
 Workshop @ La sQuola
 BIELLA 25 marzo 2010

      Lorenzo Benussi
 lorenzo.benussi@gmail.com



  ...
Business Model Generation
Book (2009) by Alexander Osterwalder & Yves Pigneur
                 + 470 practitioners
       ...
A business model describes the rationale of how
an organization creates, delivers, and captures
value. (Business Model Gen...
Ogni attività ha un Busines Model




                4
1) Customers
  Segments
    Mass market
  Niche market
    Segmented
    Diversified
Multi-Side platforms

                ...
2) Value proposition
           Newness
         Performance
        Customization
            Design
  Effectiveness - "j...
3) Channels
 Direct vs Indirect
   Awareness
    Evaluation
     Purchase
     Delivery
    After sales

                 ...
4) Customer
 relationship
Personal assistance
Dedicated personal
     assistance
    Self-Service
Automated services
   Co...
5) Revenue
 Streams
       Asset sales
        Usage fee
   Subscription fees
Lending/Renting/Leasing
        Licensing
  ...
6) Key
Resources
   Physical
 Intellectual
   Human
  Financial


                10
7) Key Activites
      Production
   Problem solving
  Platform/network




                     11
8) Key
 Partnership
 Optimization and
 economy of scale
Reduction of risk and
    uncertainty
   Acquisition of
particular...
9) Cost
     Structure
           Cost-driven
           Value-driven
      Cost structure has the
     following characte...
Business model generation
            1.Customers Segments
            2.Value proposition
            3.Channels
        ...
proviamo con un caso
   concreto, il tuo?




         15
Fine
     GRAZIE
lorenzo.benussi@gmail.com




           16
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Mind your own business

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Lecture @ La sQuola -
Biella, 25 marzo 2010, Italy

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Mind your own business

  1. 1. Mind your own business Workshop @ La sQuola BIELLA 25 marzo 2010 Lorenzo Benussi lorenzo.benussi@gmail.com 1
  2. 2. Business Model Generation Book (2009) by Alexander Osterwalder & Yves Pigneur + 470 practitioners www.businessmodelgeneration.com 2
  3. 3. A business model describes the rationale of how an organization creates, delivers, and captures value. (Business Model Generation, Alexander Osterwalder & Yves Pigneur) 3
  4. 4. Ogni attività ha un Busines Model 4
  5. 5. 1) Customers Segments Mass market Niche market Segmented Diversified Multi-Side platforms 5
  6. 6. 2) Value proposition Newness Performance Customization Design Effectiveness - "job done" Brand/Status Price Cost reduction Risk reduction Accessibility Convenience/usability 6
  7. 7. 3) Channels Direct vs Indirect Awareness Evaluation Purchase Delivery After sales 7
  8. 8. 4) Customer relationship Personal assistance Dedicated personal assistance Self-Service Automated services Communities Co-creation 8
  9. 9. 5) Revenue Streams Asset sales Usage fee Subscription fees Lending/Renting/Leasing Licensing Brokerage fees Advertising Pricing Mechanisms: Fixed vs Dynamic 9
  10. 10. 6) Key Resources Physical Intellectual Human Financial 10
  11. 11. 7) Key Activites Production Problem solving Platform/network 11
  12. 12. 8) Key Partnership Optimization and economy of scale Reduction of risk and uncertainty Acquisition of particular resources 12
  13. 13. 9) Cost Structure Cost-driven Value-driven Cost structure has the following characteristics: 1. Fixed costs 2. Variable costs 3. Economies of scale 4. Economies of scope 13
  14. 14. Business model generation 1.Customers Segments 2.Value proposition 3.Channels 4.Customer relationship 5.Revenue Streams 6.Key Resources 7.Key Activites 8.Key Partnership 9.Cost Structure Efficiency Coolness 14
  15. 15. proviamo con un caso concreto, il tuo? 15
  16. 16. Fine GRAZIE lorenzo.benussi@gmail.com 16
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