Mind your own business

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Lecture @ La sQuola - …

Lecture @ La sQuola -
Biella, 25 marzo 2010, Italy

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  • 1. Mind your own business Workshop @ La sQuola BIELLA 25 marzo 2010 Lorenzo Benussi lorenzo.benussi@gmail.com 1
  • 2. Business Model Generation Book (2009) by Alexander Osterwalder & Yves Pigneur + 470 practitioners www.businessmodelgeneration.com 2
  • 3. A business model describes the rationale of how an organization creates, delivers, and captures value. (Business Model Generation, Alexander Osterwalder & Yves Pigneur) 3
  • 4. Ogni attività ha un Busines Model 4
  • 5. 1) Customers Segments Mass market Niche market Segmented Diversified Multi-Side platforms 5
  • 6. 2) Value proposition Newness Performance Customization Design Effectiveness - "job done" Brand/Status Price Cost reduction Risk reduction Accessibility Convenience/usability 6
  • 7. 3) Channels Direct vs Indirect Awareness Evaluation Purchase Delivery After sales 7
  • 8. 4) Customer relationship Personal assistance Dedicated personal assistance Self-Service Automated services Communities Co-creation 8
  • 9. 5) Revenue Streams Asset sales Usage fee Subscription fees Lending/Renting/Leasing Licensing Brokerage fees Advertising Pricing Mechanisms: Fixed vs Dynamic 9
  • 10. 6) Key Resources Physical Intellectual Human Financial 10
  • 11. 7) Key Activites Production Problem solving Platform/network 11
  • 12. 8) Key Partnership Optimization and economy of scale Reduction of risk and uncertainty Acquisition of particular resources 12
  • 13. 9) Cost Structure Cost-driven Value-driven Cost structure has the following characteristics: 1. Fixed costs 2. Variable costs 3. Economies of scale 4. Economies of scope 13
  • 14. Business model generation 1.Customers Segments 2.Value proposition 3.Channels 4.Customer relationship 5.Revenue Streams 6.Key Resources 7.Key Activites 8.Key Partnership 9.Cost Structure Efficiency Coolness 14
  • 15. proviamo con un caso concreto, il tuo? 15
  • 16. Fine GRAZIE lorenzo.benussi@gmail.com 16