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Mind your own business
Mind your own business
Mind your own business
Mind your own business
Mind your own business
Mind your own business
Mind your own business
Mind your own business
Mind your own business
Mind your own business
Mind your own business
Mind your own business
Mind your own business
Mind your own business
Mind your own business
Mind your own business
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Mind your own business

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Lecture @ La sQuola - …

Lecture @ La sQuola -
Biella, 25 marzo 2010, Italy

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  • 1. Mind your own business Workshop @ La sQuola BIELLA 25 marzo 2010 Lorenzo Benussi lorenzo.benussi@gmail.com 1
  • 2. Business Model Generation Book (2009) by Alexander Osterwalder & Yves Pigneur + 470 practitioners www.businessmodelgeneration.com 2
  • 3. A business model describes the rationale of how an organization creates, delivers, and captures value. (Business Model Generation, Alexander Osterwalder & Yves Pigneur) 3
  • 4. Ogni attività ha un Busines Model 4
  • 5. 1) Customers Segments Mass market Niche market Segmented Diversified Multi-Side platforms 5
  • 6. 2) Value proposition Newness Performance Customization Design Effectiveness - "job done" Brand/Status Price Cost reduction Risk reduction Accessibility Convenience/usability 6
  • 7. 3) Channels Direct vs Indirect Awareness Evaluation Purchase Delivery After sales 7
  • 8. 4) Customer relationship Personal assistance Dedicated personal assistance Self-Service Automated services Communities Co-creation 8
  • 9. 5) Revenue Streams Asset sales Usage fee Subscription fees Lending/Renting/Leasing Licensing Brokerage fees Advertising Pricing Mechanisms: Fixed vs Dynamic 9
  • 10. 6) Key Resources Physical Intellectual Human Financial 10
  • 11. 7) Key Activites Production Problem solving Platform/network 11
  • 12. 8) Key Partnership Optimization and economy of scale Reduction of risk and uncertainty Acquisition of particular resources 12
  • 13. 9) Cost Structure Cost-driven Value-driven Cost structure has the following characteristics: 1. Fixed costs 2. Variable costs 3. Economies of scale 4. Economies of scope 13
  • 14. Business model generation 1.Customers Segments 2.Value proposition 3.Channels 4.Customer relationship 5.Revenue Streams 6.Key Resources 7.Key Activites 8.Key Partnership 9.Cost Structure Efficiency Coolness 14
  • 15. proviamo con un caso concreto, il tuo? 15
  • 16. Fine GRAZIE lorenzo.benussi@gmail.com 16

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