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Mobile UX
Resources
Tools for designing
great experiences
Loren Rogers, EMC Corporation

1
What is UX?

2
“It’s not just visual design.”
- Alan Braun, Apple

3
Well, it’s a bunch of things:

Dan Saffer

4
But it’s more than that…

5
It’s still an
open debate.

6
But that’s not a useful definition.

7
Here’s one I like:

Erik Flowers @Erik_UX

8
You could also think
of it as a stack.

How do we support these?

Visual Design

App Style Guide

Interaction Design
Techn...
But really, why should I care?

10
$
11
“Industry data shows that for
each dollar spent to fix a
problem during product design,
$10 are spent to fix the same
prob...
Regarding three mile island - “…the fault
lay in the design of the control room.
Indeed, the control panels of many
power ...
We’re already a critical component.

14
Ok, let’s talk mobile.

15
Right now, it’s like the
internet of the early 90’s.

16
We’re still
figuring it out.
17
EMC’s emerging mobile app landscape:

18
…and mobile web:

19
21
User Experience: “A person’s
perceptions and responses that result
from the use and/or anticipated use
of a product, syste...
London - “An inexperienced computeroperator pressed the wrong key on a
terminal in early December, causing
chaos at the Lo...
EMC mobile summit 2013
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EMC mobile summit 2013

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During EMC's 2013 mobile app summit, I hosted a panel discussion about mobile UX resources. Topics included UX governance, a discussion about how thorough the guidelines should be, and design resources/strategy. www.lorentrogers.com

Published in: Design, Technology, Business
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Transcript of "EMC mobile summit 2013"

  1. 1. Mobile UX Resources Tools for designing great experiences Loren Rogers, EMC Corporation 1
  2. 2. What is UX? 2
  3. 3. “It’s not just visual design.” - Alan Braun, Apple 3
  4. 4. Well, it’s a bunch of things: Dan Saffer 4
  5. 5. But it’s more than that… 5
  6. 6. It’s still an open debate. 6
  7. 7. But that’s not a useful definition. 7
  8. 8. Here’s one I like: Erik Flowers @Erik_UX 8
  9. 9. You could also think of it as a stack. How do we support these? Visual Design App Style Guide Interaction Design Technical Design UX Design ? Business Need 9
  10. 10. But really, why should I care? 10
  11. 11. $ 11
  12. 12. “Industry data shows that for each dollar spent to fix a problem during product design, $10 are spent to fix the same problem in product development, and $100 or more are spent to fix the same problem after product release.” - Cost-Justifying Usability 12
  13. 13. Regarding three mile island - “…the fault lay in the design of the control room. Indeed, the control panels of many power plants looked as if they were deliberately designed to cause errors.” - The Design of Everyday Things 13
  14. 14. We’re already a critical component. 14
  15. 15. Ok, let’s talk mobile. 15
  16. 16. Right now, it’s like the internet of the early 90’s. 16
  17. 17. We’re still figuring it out. 17
  18. 18. EMC’s emerging mobile app landscape: 18
  19. 19. …and mobile web: 19
  20. 20. 21
  21. 21. User Experience: “A person’s perceptions and responses that result from the use and/or anticipated use of a product, system or service.” - ISO 9241-110:2010 (clause 2.15) 22
  22. 22. London - “An inexperienced computeroperator pressed the wrong key on a terminal in early December, causing chaos at the London Stock Exchange. The error at stockbrokers Greenwell Montagu led to systems staff working through the night in an attempt to cure the problem.” - InfoWorld, Dec. 22, 1986 (This entire issue of InfoWorld is available on Google.) 23
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