TEKNO101.com Advertising Information


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TEKNO101.com - Making College Easier, Better and Less Expensive.

This presentation provides an overview of TEKNO101.com, and the advertising opportunities available on the site.

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TEKNO101.com Advertising Information

  1. 1. Business Presentation
  2. 2. <ul><li>Making College Easier, Better and Less Expensive SM </li></ul><ul><li>single-stop-solution for the products, services and information that college students and their families need </li></ul>
  3. 3. is… <ul><li>unlike anything else </li></ul><ul><li>first to provide a unique Internet forum for </li></ul><ul><ul><li>retail products and e-commerce </li></ul></ul><ul><ul><li>shipment and storage </li></ul></ul><ul><ul><li>social media and communication </li></ul></ul><ul><ul><li>travel and entertainment </li></ul></ul>
  4. 4. <ul><li>the answer to an increasing demand </li></ul><ul><li>a time and cost effective way to purchase the goods and services needed for college life </li></ul><ul><li>access to the methods of communication and volumes of information on the Internet </li></ul>is…
  5. 5. <ul><li>a place to socialize and share college life with friends both near and far in a “Mom-Free Zone” </li></ul><ul><li>a secure environment where the fun of college life can safely be shared , knowing that the photo evidence won’t show up to future job interviewers </li></ul>is…
  6. 6. <ul><li>the best resource to help College Students do whatever they are doing </li></ul>is…
  7. 7. <ul><li>an unparalleled, game-changing opportunity </li></ul><ul><li>a way to establish and promote brands with Professionals and Leaders of tomorrow, who have mass purchasing power TODAY ! </li></ul>is…
  8. 8. <ul><li>a dream come true for any business that needs to tap into the college marketplace </li></ul><ul><li>college students represent the economic force of the next generation </li></ul>is… College students spend about $600+ million on entertainment and $490+ Million on Travel Per Year 84% of young adults have made at least one purchase online in the past year College students spend an average of 10+ hours online in a typical week
  9. 9. v 2.0
  10. 10. <ul><li>Advertising </li></ul><ul><li>multiple advertising programs and opportunities with options to fit a variety of needs and budget s </li></ul><ul><li>traditional advertising options on TEKNO101.com using IAB universal ad package specifications </li></ul><ul><li>sophisticated Web 2.0 advertising options including: </li></ul><ul><ul><li>social media advertising partnerships </li></ul></ul><ul><ul><li>viral marketing campaigns </li></ul></ul><ul><ul><li>on-campus access / events </li></ul></ul><ul><ul><li>US Internet Advertising Spend - $50B </li></ul></ul>Offers…
  11. 11. <ul><li>Advertising </li></ul><ul><li>performance and brand advertising </li></ul><ul><li>local market media interest / press coverage </li></ul><ul><li>opportunity to participate in student events, social media gaming, sponsored contests and scholarship programs </li></ul><ul><li>authentic organic on-campus presence </li></ul>Offers…
  12. 12. <ul><li>Retail </li></ul><ul><li>a “long tail” retailing model </li></ul><ul><ul><li>Other successful long tail internet businesses include Amazon, the iTunes Store, Netflix, eBay, Google and Yahoo! </li></ul></ul><ul><li>goods targeted to multiple demographics </li></ul><ul><ul><li>full-time traditional students </li></ul></ul><ul><ul><li>virtual students who are real-world professionals </li></ul></ul><ul><ul><li>parents and others in students’ support network </li></ul></ul><ul><ul><li>faculty and administration </li></ul></ul><ul><ul><li>other members of the college community </li></ul></ul><ul><ul><li>US Students Spend for Goods - $33B </li></ul></ul>Offers…
  13. 13. <ul><li>Storage </li></ul><ul><li>TEKNO101 gets stuff to and from dorms </li></ul><ul><ul><li>customized packages to meet students unique needs </li></ul></ul><ul><ul><li>online scheduling and logistics options </li></ul></ul><ul><ul><li>drops off packaging materials for student use </li></ul></ul><ul><ul><li>picks up items from dorms and student apartments </li></ul></ul><ul><ul><li>transports to local facility for secured storage or … </li></ul></ul><ul><ul><li>transports to carrier drop-off location for shipment </li></ul></ul><ul><ul><li>delivers items back to dorm or apartment as scheduled </li></ul></ul><ul><ul><li>US Students Spend for Storage - $17B </li></ul></ul>Offers…
  14. 14. <ul><li>Classifieds </li></ul><ul><li>listings for all kinds of businesses, including… </li></ul><ul><ul><li>employment - local jobs, internships, entry-level </li></ul></ul><ul><ul><li>restaurants - local restaurant and national chains </li></ul></ul><ul><ul><li>stores - mom and pop shops, regional and national </li></ul></ul><ul><ul><li>services - tutoring, beauty, repair, cleaning </li></ul></ul><ul><ul><li>events - parties, games, community, sales </li></ul></ul><ul><ul><li>housing - apartments, roommates </li></ul></ul><ul><ul><li>stuff - items for sale and items wanted </li></ul></ul><ul><ul><li>US Spend for Classifieds - $14B </li></ul></ul>Offers…
  15. 15. <ul><li>Travel and Transportation </li></ul><ul><li>getting there and back </li></ul><ul><ul><li>student travel to & from school (semesters, holiday, summer) </li></ul></ul><ul><ul><li>family travel for school visits and events </li></ul></ul><ul><ul><li>travel and lodging for the big out-of-town games </li></ul></ul><ul><ul><li>spring break! winter break! just need a break! </li></ul></ul><ul><ul><li>travel to internship and job interviews </li></ul></ul><ul><ul><li>family vacations and mom and dad getaways </li></ul></ul><ul><li>every college student wants their car on campus </li></ul><ul><ul><li>most Mothers don’t want their child driving cross-country </li></ul></ul><ul><ul><li>schedule a licensed and insured driver to get the car to campus </li></ul></ul><ul><ul><li>US Spend for Travel & Trans - $100B </li></ul></ul>Offers…
  16. 16. <ul><li>Social Media Messaging Options – 6MM+ impressions </li></ul><ul><li>Promotion via TEKNO101 and Colleges’ Social Media Hubs and other distribution channels </li></ul><ul><li>Messaging on TEKNO101 and Colleges’ Social Media properties in following locations: </li></ul><ul><ul><li>Facebook - redistribution of relevant content </li></ul></ul><ul><ul><li>Twitter - tweeting of relevant content from partners’ feeds </li></ul></ul><ul><ul><li>YouTube - redistribution of relevant videos </li></ul></ul><ul><ul><li>LinkedIn - cross-distribution of jobs and career information </li></ul></ul><ul><ul><li>FourSquare - co-branded location check-in promotions </li></ul></ul><ul><ul><li>M </li></ul></ul>Offers…
  17. 17. <ul><li>an industry-leading team of experts in their fields </li></ul><ul><li>knowledge, experience and an extensive network </li></ul><ul><li>a unique investment opportunity </li></ul><ul><li>excitement about the prospect of changing college </li></ul><ul><li>that very rare “right-place right-time” confluence that properly leveraged is the story behind major success </li></ul><ul><li>OUR THANKS for your interest </li></ul>Offers…