Bridging the Digital Divide - ®Evolution of Business Community & Communication

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Presentation on Bridging the Digital Divide for Macy's Systems and Technology.

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  • 1. Bridging the Digital Divide Digital Native Digital Immigrant ®Evolution of Business Community & Communication
  • 2. About the Presenter Loren King Shields 15+ years achieving business growth thru Digital Solutions
    • Founder and Principal - T.A.T.E. Consulting Services
    • Specializes in creating innovative digital solutions that merge Technology, Marketing and Operations to increase Market Share while growing top-line Revenue and bottom-line Profitability
    • Advisor to industry leaders including Monster, CareerBuilder, Google, LinkedIn and Facebook
    The Digital Divide - ®Evolution of Business Community & Communication
  • 3. 1 WHAT IS THE DIGITAL DIVIDE ANYWAY DIGITAL NATIVES & IMMIGRANTS FIRST STEPS TOWARD BRIGDING THE DIVIDE - YOU FIRST STEPS TOWARD BRIGDING THE DIVIDE - MST Lunch, Learn then Link 2 3 4 The Digital Divide - ®Evolution of Business Community & Communication
  • 4. To Quote A Media Mogul… The Digital Divide - ®Evolution of Business Community & Communication
  • 5. So What’s All This “ Digital Divide” Fuss About? The Digital Divide - ®Evolution of Business Community & Communication Click Here to Find Out and Come Back for More After Viewing the Video
  • 6. Quick Quiz Are You an Immigrant or Native
    • cell phone
    • website
    • committee
    • desktop
    • email / voicemail
    • smartphone
    • mobile app
    • crowdsource
    • tablet
    • instant messaging
    Negative Positive SCENE Digital Immigrants Digital Natives The Digital Divide - ®Evolution of Business Community & Communication
  • 7. Are You an Immigrant or Native The Digital Divide - ®Evolution of Business Community & Communication
  • 8. Quick Quiz Are You an Immigrant or Native
    • Controlled release of info from limited sources
    • Info from text based sources
    • Single or “focused” tasks
    • Linear / logical / sequential info procurement
    • Processing time
    • Stream info quickly from multiple sources
    • Pictures, sounds, video
    • Multi-task / parallel process
    • User-generated info from hyperlinked sources
    • Real-time interaction
    Negative Positive SCENE Digital Immigrants Digital Natives The Digital Divide - ®Evolution of Business Community & Communication
  • 9. R U a Digital Immigrant? Well…Get Over It! The Digital Divide - ®Evolution of Business Community & Communication
  • 10. Get Your Digital Green Card with Social Media Recent Headlines Social media has overtaken Porn as the #1 web activity # of Social Networkers More Than Doubles Yearly Social Networking More Popular Than Email Facebook accounts for 20+% of time spent on the web Social Media and the Web Helped Avatar Make $1 Billion 1 2 3 4 5
  • 11. The Digital Divide - ®Evolution of Business Community & Communication Ok, I Get It - Social Media is Important. So Where Do I Start?
  • 12. Getting Your Digital Green Card The Digital Divide - ®Evolution of Business Community & Communication First - determine your Objectives Second - consider available resources (will change over time) Third - Engage! Warning: Avoid Paralysis thru Analysis
  • 13. Start With These
    • LinkedIn UVP : Who / What do you know that can help me and my team be better at what I / we do
    • Facebook UVP : What do they care about and how can I develop and maintain a connection over time
    • Twitter UVP : How can I get my message to them anytime / anywhere because Time is the enemy
    • Foursquare UVP : Where are they and why
    • YouTube UVP : When can I message differently
    The Digital Divide - ®Evolution of Business Community & Communication
  • 14.
    • Build Social Collateral Organically
    • Benefits of building an Organic presence:
    • Makes you a member of the community and not just an opportunist or a raider
    • Establish identity , establish reputation , establish trust
    • Deposits before withdrawals (Covey)
    • Establishes you as a subject matter expert
    • Helps keep you top of mind with professional network
    • Opportunity to spread your message geometrically
    • Tell 2 friends, and so on, and so on, and so on...
    The Digital Divide - ®Evolution of Business Community & Communication
  • 15.
    • Tricks / Strategies for Success
    • Your Profile Summary as your online elevator speech
    • Distribute regular Updates ( HootSuite )
    • Check Partners’ LinkedIn, Facebook and Twitter profiles before calls and meetings to be up to date on new info
    • Use LinkedIn “Edit Details” feature to keep important information easily accessible
    • Follow / Join / “Fan” Companies of strategic partners
    • Follow / Join and Contribute to LinkedIn and Facebook professional Groups (goal – minimum of five)
    The Digital Divide - ®Evolution of Business Community & Communication
  • 16.
    • Tricks / Strategies for Success
    • Keep your fingers on the pulse ( TweetDeck )
    • Download and use the LinkedIn, Facebook and Twitter Mobile Applications
    • Use your Smartphone as an interactive part of your in-person networking
    • Remember that Social Media postings live forever !
      • One-to-One (Email, Personal Messages, Chat)
      • One-to-Many (Blogs, Articles, etc)
      • Many-to-Many (Forums, Groups, Pages)
      • Few-to-Few (Follow Me, Fan, Like)
    The Digital Divide - ®Evolution of Business Community & Communication
  • 17. Memories…. (busy rearranging the deck chairs on the Titanic) Above all dominated a few years ago. Prepare for whatever will dominate two years from now The Digital Divide - ®Evolution of Business Community & Communication
  • 18. Back to the Future The Digital Divide - ®Evolution of Business Community & Communication
  • 19. Back to the Future The Digital Divide - ®Evolution of Business Community & Communication Use this QR Code to Connect with me on LinkedIn
  • 20. Back to the Future The Digital Divide - ®Evolution of Business Community & Communication Use this QR Code to Add My Contact Info to Your Smartphone
  • 21. About the Presenter Loren King Shields 15+ years achieving business growth thru Digital Solutions linkedin.com/in/lorenkingshields facebook.com/lorenkingshields twitter.com/lorenkingshield (no s) foursquare.com/user/lorenkingshield (no s) youtube.com/user/lorenkingshields The Digital Divide - ®Evolution of Business Community & Communication
  • 22. Bridging the Digital Divide Presented by: Loren King Shields