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What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
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What Publishers Want - Blogger Outreach from the Publisher Perspective

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An overview of blogger outreach strategies and the attempt for Publishers & Marketers to find a common ground.

An overview of blogger outreach strategies and the attempt for Publishers & Marketers to find a common ground.

Published in: Business, Technology
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  • 1. • Looking for content from experts. • Experts with authorship and established network • Non-commercial content (not advertising) • Original ideas that resonate with audience • Influencers to be associated with.
  • 2. • Looking to build reach for their brand/client • Natural human engagement & views • Conversation – Comments, Social, Shares • Social Proof – Establishing G+ Neighborhoods • C-Suite Cred – “We were featured on HuffPo” • Citations & LINKS
  • 3. • Not Really • Publishers definitely are more SEO & Marketing SAVVY than we were years ago • Google Penguin woke up Publishers
  • 4. • If you thought marketers/SEOs had egos. Try publishers. • Do research, know who you're taking to, know their audience and join their audience. • Commenting is one of the best ways to do so, instantly adds to their content, instantly gets your message in their eyes and their dashboard.
  • 5. • LinkedIn - Full of clutter • Facebook - Do they use it for work or personal? • G+ and Twitter are the lifeblood of bloggers and journalists  They are your golden ticket!
  • 6. • I'm not a fan of public pitching on Twitter, don't pressure and not the proper channel for disclosure. • Date before marriage, court the publisher… then try to get into their pants.
  • 7. Let’s Learn from the Mistakes of Others OR Guaranteed Ways to REALLY PISS OFF Publishers!
  • 8. What Not To Do - Trust PR List Contact Info • Typically outdated • We get 5 to 6 emails a day addressed to ex-editors • Lists get sold • Just go to the About Us page 

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