0
Risk & Reward in Link
Building
Loren Baker
@lorenbaker
About MeAbout Me
Links In 1998Links In 1998
Links In 2003-2010Links In 2003-2010
• Link Rentals
• Links On Fake Blog Networks
• Links in Content by Fake People
• Foru...
Linking Goals TodayLinking Goals Today
Relevance – Websites and Content that support your product and service offering,
an...
Links For Corporate AmericaLinks For Corporate America
• Car Insurance
• Banks
• Health Insurance
• Retail Stores
• eComme...
Links in Hyper Competitive
Industries
Links in Hyper Competitive
Industries
• Payday Loans – 8 Years!
• Online Pharmacies ...
Learning from Both Makes a
Better Linker
Learning from Both Makes a
Better Linker
But There’s Always Risk
Involved
But There’s Always Risk
Involved
• Publisher Experience w/ SEO’s
• Money changing hands (...
How To Avoid RiskHow To Avoid Risk
1. Never offer money
2. Do Your Research
3. Be as transparent as possible
4. Have your ...
Let’s Look at Some RISK!Let’s Look at Some RISK!
What’s Wrong w/ This Email?What’s Wrong w/ This Email?
Hi Steve
We are interested in producing editorial content for your ...
What’s Wrong w/ This Email?What’s Wrong w/ This Email?
Hi Steve My Name is Not Steve.
We are interested in producing edito...
Do Your ResearchDo Your Research
Low Risk Linking (Marketing)Low Risk Linking (Marketing)
• Don’t throw the ball in Ed
Reed’s direction
• Branded Links > E...
Get Teams On BoardGet Teams On Board
• Content Marketing is owned by
social, PR, SEO, branding,
corporate …etc.
• No one l...
Take Control of Your BlogTake Control of Your Blog
• Mindless keyword content is not
what you need
• Engage readers to com...
Work with PublishersWork with Publishers
Work with PublishersWork with Publishers
• Cobranded Content
• Tap into their Active Audience
• Natural Syndication = Co C...
Do Your ResearchDo Your Research
Link RepoLink Repo
• The Art of Link Reconciliation
• Google Queries and Alerts for the Title of Your
Work
• Be Picky, Onl...
Do Your ResearchDo Your Research
Invest in the MothershipInvest in the Mothership
• Make sure your blog is
publishing this content too
• Engage those reade...
Squeeze That Juice!Squeeze That Juice!
• Conduct Outreach Around Your Content
• Contribute to Communities like MyBlogGuest...
Loren Baker @lorenbaker
http://copyblogger.com/
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Link Building - Risk & Reward

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A look at high risk linking vs. lower risk organic linking. What to avoid and trends in content marketing that result not only in links, but authority & citations to your brand.

Published in: Technology, Business
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  • http://fiverr.com/senukexcrlinks/do-senuke-xcr-full-monty-blast-to-your-website-best-full-monty-service

    Use the above link to get best linkbuilding service for only $5
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • IF a publisher who owns a blog opens that blog up to guest publishing or user generated content, the owner is responsible for policing and the governance of that content. So if people are contributing blog posts that are full of irrelevant SEO links or exact match links, then that is the duty of the owner to edit or deny that content. A lot of times there is the opportunity to contribute to blogs that look good and polished, but then you read the posts and bi-lines, and they are full of spammy links. Those are blogs to stay away from.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Some sites sold their soul to guest blogging? Interesting. What does that mean exactly? That the owner doesn't write his or her own stuff? I don't get it.
       Reply 
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    Your message goes here
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Transcript of "Link Building - Risk & Reward "

  1. 1. Risk & Reward in Link Building Loren Baker @lorenbaker
  2. 2. About MeAbout Me
  3. 3. Links In 1998Links In 1998
  4. 4. Links In 2003-2010Links In 2003-2010 • Link Rentals • Links On Fake Blog Networks • Links in Content by Fake People • Forum Links • Sidebar & Footer Links • Article Syndication • Blog Template Links • Social Bookmark Links (from bookmark sites people don’t use)
  5. 5. Linking Goals TodayLinking Goals Today Relevance – Websites and Content that support your product and service offering, and the niches that you market to Audience & Engagement – Sites that actually have traffic and onsite/offsite engagement including comments, social votes, email newsletters and other sharing capabilities Authority & Trust – Sites and authors that have credibility in their networks, proper Authorship and do not compromise their trust and influence for money. REAL PEOPLE! Onsite Optimization – Links used to be a short cut to rankings and the inability to make onsite changes. Focus on SEO and autonomous publishing solutions to drive branded links and citations to, then it’s up to you to funnel that equity.
  6. 6. Links For Corporate AmericaLinks For Corporate America • Car Insurance • Banks • Health Insurance • Retail Stores • eCommerce • Media • Sports Teams
  7. 7. Links in Hyper Competitive Industries Links in Hyper Competitive Industries • Payday Loans – 8 Years! • Online Pharmacies – Buy Viagra • Bankruptcy Attorneys • Online Dating • Debt Consolidation • Online Gaming • Forex • ORM (Celebs, Nations, Foundations)
  8. 8. Learning from Both Makes a Better Linker Learning from Both Makes a Better Linker
  9. 9. But There’s Always Risk Involved But There’s Always Risk Involved • Publisher Experience w/ SEO’s • Money changing hands (other vendors) • Emails get published & FWD’d • Your Client put themselves on the line to sign you. • Other divisions have their eye on you. • Vet your vendors (and the vendors of vendors)
  10. 10. How To Avoid RiskHow To Avoid Risk 1. Never offer money 2. Do Your Research 3. Be as transparent as possible 4. Have your client or boss on your side 5. Communicate chances of risk internally 6. Never ask for exact match anchor text 7. Educate publishers & stakeholders
  11. 11. Let’s Look at Some RISK!Let’s Look at Some RISK!
  12. 12. What’s Wrong w/ This Email?What’s Wrong w/ This Email? Hi Steve We are interested in producing editorial content for your site. We can pay you $100 for a guest editorial referencing my client's site _________ (_______.com), a provider of ___ products for both men and women in the US (NSFW). I know time is valuable these days and I appreciate yours. Sincerely, XXXXXXXXX Marketing Assistant
  13. 13. What’s Wrong w/ This Email?What’s Wrong w/ This Email? Hi Steve My Name is Not Steve. We are interested in producing editorial content for your site. We can pay you $100 for a guest editorial referencing my client's site _________ (_______.com), a provider of adult products for both men and women in the US (NSFW). Thanks for telling me it’s NSFW after clicking the links!!! I know time is valuable these days and I appreciate yours. Sincerely, XXXXXXXXX Marketing Assistant
  14. 14. Do Your ResearchDo Your Research
  15. 15. Low Risk Linking (Marketing)Low Risk Linking (Marketing) • Don’t throw the ball in Ed Reed’s direction • Branded Links > Exact Match • Branded + Semantic Modifiers • Your Links Cannot Live on an Island • Your Links Need Backup (even in Payday)
  16. 16. Get Teams On BoardGet Teams On Board • Content Marketing is owned by social, PR, SEO, branding, corporate …etc. • No one likes surprises • Upfront education is worth every penny • Spend the time to develop a strategic foundation. • Time spent will result in corporate buy-in
  17. 17. Take Control of Your BlogTake Control of Your Blog • Mindless keyword content is not what you need • Engage readers to comment • Bring in Guest Authorities in your industry with audiences and Authorship • Interview Influencers • Build an Editorial Calendar • Make Sure it Works
  18. 18. Work with PublishersWork with Publishers
  19. 19. Work with PublishersWork with Publishers • Cobranded Content • Tap into their Active Audience • Natural Syndication = Co Citation Map • Trickle Down Effect • Comments, Shares, Tweets • Share within their Facebook Groups and Others • Email? That’s the Golden Ticket • DON’T FORGET LOCAL PUBLISHERS
  20. 20. Do Your ResearchDo Your Research
  21. 21. Link RepoLink Repo • The Art of Link Reconciliation • Google Queries and Alerts for the Title of Your Work • Be Picky, Only Reach Out to the Sites with Value • Ignore sites in Bad Neighborhoods • Don’t ask for Exact Match • Just Ask for Proper Citation • Google Image Search is your Friend
  22. 22. Do Your ResearchDo Your Research
  23. 23. Invest in the MothershipInvest in the Mothership • Make sure your blog is publishing this content too • Engage those readers and get them to subscribe, like, comment …etc. • The day you hit the pubish button and links naturally occur, it’s time to party. • Hub / Spoke / Rim
  24. 24. Squeeze That Juice!Squeeze That Juice! • Conduct Outreach Around Your Content • Contribute to Communities like MyBlogGuest and others. • [Watch out for blogs that have sold their souls to guest blogging.] • Slice & Dice Your Content • Publish in Visual.ly, Imgur, Pintrest & other popular social image sites • Monitor RTs from these sites and the publsiher and build a relationship with those users
  25. 25. Loren Baker @lorenbaker http://copyblogger.com/
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