Chapter 16  managing retailing, wholesaling & logistics
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Chapter 16 managing retailing, wholesaling & logistics

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Top 10 Concepts Marketing Management by Kotler & Keller 13th Edition.

Top 10 Concepts Marketing Management by Kotler & Keller 13th Edition.

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Chapter 16  managing retailing, wholesaling & logistics Chapter 16 managing retailing, wholesaling & logistics Presentation Transcript

  • Top 10 Concepts Managing Retailing Wholesaling and Logistics Lorelynn D. Papa, DDM v49 AGSB Marketing Management MBA-Health May 08, 2010 www.lorelynnpapa.blogspot.com
  • Chapter Overview: 1. Define : Retailing , Wholesaling , Logistics 2. What are the MAJOR TYPES of Retailing and Wholesaling ? 3. How MARKET LOGISTIC DECISIONS are made? 4. What are the MAJOR TRENDS in Logistics ? www.lorelynnpapa.blogspot.com
  • Concept # 1 RETAILING : Selling directly to the final consumers for personal, nonbusiness use.
  • Concept # 2 Retailing has Eight (8) Major Types
  • Concept # 3 Retailing has Four (4) Levels of Service Customers Locate - Compare - Select Customers find their own goods but ask for assistance Customers carry goods with credit & merchandise return policy Salespeople are ready to assist but with high staffing cost
  • Concept # 4 Nonstore Retailing is growing much faster than retailer stores Storeless Door to Door Selling Specific Clients Multi Level Network Marketing Self Service TV Shopping Home Shopping Network Several Choices E-bay Convenient
  • RETAILING EXAMPLES
  • Retailer’s Marketing Decisions • Target market • Product Assortment • Procurement • Prices • Services • Store Atmosphere • Store Activities • Communications • LOCATION
  • Concept # 5 FRANCHISING gives license to a franchisee to carry out trade or service of the franchisor in return for royalty payments
  • Concept # 6 WHOLESALING : Selling to those who buy for resale or business use. * Deal with Business Customers * Transactions are usually larger * Government has different legal regulation and taxes
  • Concept # 7 Wholesaling has six (6) major types
  • WHOLESALE EXAMPLE
  • Concept # 8 Both Retailers and Wholesalers have to make decisions on the BEST WAY to store and move goods/ services to the market -- LOGISTICS
  • Market Logistic Planning 1. Decides on the company’s value proposition to its customers 2. Decides on the best channel design and network strategy 3. Develop operational excellence 4. Implementing the solution
  • Concept # 9 Market Logistics has major decisions to consider
  • Concept # 10 New Trends in Logistics: *Frequent deliveries * Shorter order cycle times * Direct store delivery * Mixed Pallets * Tighter promised delivery times * Customized packaging, price tagging and display building
  • Conclusion 1. Successful Retailers and Wholesalers adapt their services to meet suppliers’ and customers’ needs 2. MARKET LOGISTIC DECISIONS are the best way to store and move goods and services to market destinations. 3. MAJOR TRENDS in logistical efficiency have come from advances in information technology
  • SUMMARY • RETAILING vs. WHOLESALING • 8 TYPES OF RETAILING • 6 TYPES OF WHOLESALING • FRANCHISING • MARKET LOGISTICS • MARKET LOGISTIC TRENDS
  • Top 10 Concepts Managing Retailing Wholesaling and Logistics Lorelynn D. Papa, DDM v49 AGSB Marketing Management MBA-Health May 08, 2010 www.lorelynnpapa.blogspot.com