Connecting with your Community     through Social Media            Lorelei Woody, MLIS         loreleiwoody@gmail.com     ...
Presenter Bio     Lorelei Woody, MLIS     loreleiwoody@gmail.com     •Medical Librarian at the Cleveland     Clinic     •W...
Handouts and Powerpoint for this    session available online:www.slideshare.net/loreleiwoody
Warming Up…1. To be successful, a social   media campaign takes at least   3 hours/week.       True       False
Warming Up…2. Facebook records a lot of   information about the people   who visit each page, but I can’t   get that infor...
Warming Up…3. What is a hashtag? A) Used to identify a topic in Twitter B) Used to separate a portion of a Blog C) Used to...
Warming Up…4. What is “crowdsourcing” and   how does it relate to social   media and public health?
Warming Up…5. What is this?What can I do with it?
AgendaI) Setting the Stage: Why Social Media?II) Best Practices: Social Media for Public    HealthIII)Getting Started: Soc...
Who’s Using Social Media?
Trends in Social Media Usage        Setting the Stage: Why Social Media?
Trends in Social Media Usage        Setting the Stage: Why Social Media?
Age of Social Media Users: 2008 - 2010PEW Research Center. “Social networking sites and our lives.” (2011)   http://pewint...
Social network use by age: Typical dayPEW Research Center. “65% of online adults use social networking sites.” (2011)   ht...
65% of all adults online use  social networking sites.    -- 2011 Survey, PEW Research Group
65 milliontweets are posted each day.
People watch   2 billion videos a day
People spend over 700 billionminutes per month on Facebook.More than 30 billion pieces ofinformation is shared each month.
Only email & search engines were used more frequentlythan social networking sites.    -- 2011 Survey, PEW Research Group
How is Social Media being used in         Public Health?          Setting the Stage: Why Social Media?
What do Public Health Orgs Say?• APHA Social Media Primer: Expert Round Table on Social Media & Risk  Communication During...
What Does Success Look        Like?
Who’s using Social Media for Public Health?        Number of Facebook Pages for Public Health Departments by State (2010) ...
Define Success?Is Anyone Listening?Of 207 pages analyzed…  Average # of fans: 124.4  Most frequent # of fans (mode) 0.0  M...
Success Requires…• Clear expectations• Shared goals• Administrative support• Technical capacity• Committed staff• Time & s...
Planning your Strategy• Listen to and monitor social chatter• Brand your organization across social media  platforms• Broa...
Targeting your Audience      Setting the Stage: Why Social Media?
Targeting your Audience       Age of user, by social network platformPEW Research Center. “Social networking sites and our...
Targeting your Audience   Social Network Users: Breakdown by GenderPEW Research Center. “Social networking sites and our l...
Age of users in USA                                   Users by sex               Setting the Stage: Why Social Media?     ...
Goals should drive your Social Media           APHA Social Media Primer (2011)
Barriers to Use
Barriers to Use: Staff TimeOf those who perceived their Facebookeffort to be Very Effective:• All have two people working ...
Policy Concerns
Policy: Practice & Resources• Internal & External Use Policies  – Part of Employee Handbook• Disclaimer on sites• Moderate...
Setting the Stage: Why Social Media?
Policy: Practice & Resources• Sample Policies:  – HHS Center for New Media: Policies & Standards    http://newmedia.hhs.go...
HHS New MediaSetting the Stage: Why Social Media?
HHS New Media
HHS New Media
NWCPHPSetting the Stage: Why Social Media?
NWCPHP
NWCPHP
CDC Social MediaSetting the Stage: Why Social Media?
CDC Social Media
Best Practices
1. Listen  •   ALLOW comments  •   INVITE feedback  •   START discussions  •   ACTIVELY ENCOURAGE conversations
2. Timeliness •   RESPOND to comments •   ACKNOWLEDGE participation •   UPDATE frequently •   Be aware of TRENDING topics
3. Branding  • CUSTOMIZE instead of template  • BE CONSISTENT in visual image, tone  • Provide complete CONTACT info
4. Connect with yourself  • LINK your accounts    – Make your Blog posts show up on your      Facebook Page    – Stream yo...
5. Be a Cheerleader  • PROMOTE your presence  • LINK to others
Getting Started with   Social Media
What is Social Media?Common Craft video   Getting Started: Social Media Tools
Social Media for Public Health Practice• Training Resources:  – CommonCraft videos: http://bit.ly/am9XNd  – MPHTC Social M...
Common Craft Videos
MPHTC Course
MPHTC Course
New Media Primer
Webicina
CDC SocialMedia Toolkit
Social Media Toolkit
Social Media Toolkit
Quick Tips Sheets
Quick Tips Sheets
Social Media Tools
What is social networking?
Facebook• Social Networking Site  – users create a profile with photos, personal    information, etc., and connect with ea...
Facebook: Resources• Getting Started:  – Facebook in plain English (video) http://bit.ly/ONBcbk  – Create a Page: https://...
Facebook: Creating a PagePages                                         GroupsCorporate interaction           Personal inte...
Facebook: Creating a Page
Facebook: Creating a Page
Facebook: Creating a Page       Getting Started: Social Media Tools
Facebook: Creating a Page       Getting Started: Social Media Tools
Facebook: Creating a Page       Getting Started: Social Media Tools
Facebook: Page Admin     Getting Started: Social Media Tools
Facebook: Page Admin
Facebook: Sample Page
Facebook: Sample Page
Facebook: About/Info
Facebook: Photos
Facebook: Events
Facebook: Events
AdCampaign
Facebook: Buying Ads
Facebook: Buying Ads
Facebook: Buying Ads
Facebook: Buying Ads
Facebook: Ad Impact
YouTube• What is it?  – Video sharing site; users can upload videos, create    channels of videos they like, comment on vi...
YouTube: Resources• Getting Started:  – YouTube Start Guide: http://bit.ly/SGcBlv• Examples:  – Flu Prevention PSA Contest...
YouTube: Upload a Video
YouTube: Upload a Video
YouTube: Upload a Video
Video categories             make your video              findable when                 browsingGetting Started: Social Me...
TagsGetting Started: Social Media Tools
Clicking on a Video Tag Runs a Search            Getting Started: Social Media Tools
YouTube: Creating your Channel
YouTube: Creating your Channel          Getting Started: Social Media Tools
YouTube: Channel Info & Settings           Getting Started: Social Media Tools
Customize                                         your                                      Channel InfoGetting Started: S...
Include completeprofile information             Getting Started: Social Media Tools
YouTube: Creating your Channel
Shareable Videos!   Getting Started: Social Media Tools
YouTube: Customize your Profile          Getting Started: Social Media Tools
Web SiteYouTube          Getting Started: Social Media Tools
Web SiteYouTube          Getting Started: Social Media Tools
Twitter• What is it?  – Microblogging + Social Networking Site     • Users create brief profiles & post short messages cal...
Twitter• Getting Started: https://twitter.com• Resources:  – Twitter FAQ: http://bit.ly/pHjZUU  – Video: http://bit.ly/BlN...
Tweets from people you “Follow”Getting Started: Social Media Tools
Anatomy of a Tweet•   Author profile image•   Link to the tweet author•   Text                                          Sh...
Bitly.comGetting Started: Social Media Tools
Finding People orGroups on Twitter• Click to Follow• See who they  replied to &  view that  person’s profile
Finding Topics on     Twitter• Search for a topic  & view either  related Tweets or  People• Click on the  hashtag in  som...
Twitter: Example
Blogs• What is it?  – Website that is easy to set up, easy to edit  – Like a journal, content is organized by date with   ...
Blogs: Resources• Getting Started:  – http://support.google.com/blogger/?hl=en  – http://en.support.wordpress.com/getting-...
Blogs: Example
Blogs: Example
Pinterest• What is it?  – Online bulletin board for collecting & organizing    things found online  – Users create brief p...
What is Pinterest?
Pinterest: Getting Started
Pinterest: Add a “Pin-It” Button
Pinterest: Resources• Getting Started: http://pinterest.com/about/• Training Resources: http://pinterest.com/about/help/• ...
Connecting with Yourself:    Efficiency Tools
Connect with Yourself• Make the most of your time in social media by  connecting accounts.  – Have your Blog feed into you...
Efficiency Tools: Twitter• TweetDeck: http://www.tweetdeck.com/• HootSuite: http://hootsuite.com/  – Pre-schedule tweets  ...
TweetDeck
TweetDeck• Monitor multiple accounts at once• Schedule tweets ahead of time• View impact statistics
TweetDeck: tracks Links in Tweets
TweetDeck: shows your activity &   others’ use of your tweets           Getting Started: Social Media Tools
HootSuite
HootSuite                                      • Lets you                                        monitor                  ...
HootSuite: Example
TwitterFeedGetting Started: Social Media Tools
Efficiency Tools: RSS Feeds• RSS (Really Simple Syndication) is basically a  way of packaging content so that it can be  a...
Efficiency Tools: RSS Feeds• Examples:  – RSS from CDC: http://www2c.cdc.gov/podcasts/rss.asp• Resources:  – Getting start...
RSS Feed to Streamnew story updates
RSS Feeds from CDC    Getting Started: Social Media Tools
Feed from Blog to Facebook        Getting Started: Social Media Tools
Widgets/Plugins• Often used to embed interactive or live  content from one online source into another.• Developed by users...
CDC Widgets Getting Started: Social Media Tools
CDC Widgets: Examples
Platform-specific collections of tools                Add a widget to                allow users to                connect...
Learning about your    Community
Learning about your Community
Passive Monitoring• Comments; Likes; Interactions• HashTracking (Twitter):  http://www.hashtracking.com/• What the Trend? ...
Hashtracking Learning about your Community
What the Trend?   Learning about your Community
WordleWord Cloud from PEW Internet Report: User comments about social networks                           Learning about yo...
Many EyesLearning About Your Community
Many EyesNumber of Facebook PagesLearning About Your Community                         for Public Health Departments by St...
Analytics Tools
Google Analytics• What is it?  – Tracks visitors & activity on your website• What’s it good for?  – Seeing where users com...
Google Analytics   Learning about your Community
YouTube Analytics• What is it?  – Tracks views per video, over time & by location.    Shows how users found your video & w...
YouTube: AnalyticsLearning about your Community
YouTube: AnalyticsLearning about your Community
YouTube: Analytics
YouTube: AnalyticsLearning about your Community
Facebook Insights• What is it?  – Tracks information about your Facebook Community• What’s it good for?  – Identifying hot...
Learning about your Community
Learning about your Community
Learning about your Community
Learning about your Community
Social Bro• What is it?  – Tracks information about your Twitter community• Resources:  – http://userguide.socialbro.com/•...
Learning about your Community
Assessing your Impact
Assessing Impact: Klout• What is it?  – Third-party application that looks at interaction    and impact of your posts in s...
Assessing Impact: Klout• To measure influence, Klout considers:  – Twitter: Retweets and Mentions  – Facebook: Comments, W...
Learning about your Community
Learning about your Community
Learning about your Community
Other Social Media Tools
Chat
Chat• What is it?  – Real-time ‘conversations’ online via the exchange    of typed messages  – Usually platform-specific (...
Text Messaging
Text Messaging• What is it?  – Exchange of text-based messages via cell phones• Considerations:  – User may incur charges ...
Text Messaging• Getting started:  – Best Free Text Messaging: http://bit.ly/83NZF  – Implementation Guide: http://1.usa.go...
Text Messaging: Example
Texting4Health: Resources
Text Messaging: CDC Templates
Augmented  Reality
Augmented Reality• What is it?  – Uses technology to embed enhanced content at    the point of need. Example: Google Maps ...
Augmented Reality Lite: QR Codes• Quick Response (QR) codes can be scanned by  any smart phone or mobile device with camer...
Crowdsourcing
Crowdsourcing• What is it?  – Relying on a mass of people to contribute to or    create something. Used for public health ...
Crowdsourcing• Examples:  – http://www.google.org/flutrends/  – http://healthmap.org/en/  – http://www.crowdbreaks.com/   ...
Google Flu Trends
HealthMap
HealthMap
HealthMap
Crowdbreaks
Crowdbreaks
Crowdbreaks
Wrapping Up
• Why Social Media?    –   Use among population; Use in public health    –   Planning, Policy, Training, Best Practice Res...
Wrapping Up…1. To be successful, a social   media campaign takes at least   3 hours/week.           True              Fals...
Wrapping Up…2. Facebook records a lot of   information about the people   who visit each page, but I can’t   get that info...
Warming Up…3. What is a hashtag? A) Used to identify a topic in Twitter B) Used to separate a portion of a Blog C) Used to...
Wrapping Up…4. What is “crowdsourcing” and   how does it relate to social   media and public health? Soliciting participat...
Wrapping Up…                           “QR” Code5. What is this?Can be scanned by mobiledevices with camera +internet acce...
Any Questions?  loreleiwoody@gmail.comwww.slideshare.net/loreleiwoody
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Media
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5th Annual Community Health Worker Conference, 2012
Grand Rapids, MI
Connecting with your Community through Social Media

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  • PRESENTATION: Connecting with your Community through Social Media

    1. 1. Connecting with your Community through Social Media Lorelei Woody, MLIS loreleiwoody@gmail.com Community Health Worker Conference Grand Rapids, MI August 22, 2012
    2. 2. Presenter Bio Lorelei Woody, MLIS loreleiwoody@gmail.com •Medical Librarian at the Cleveland Clinic •Worked at University of Michigan, involved in research & grant projects about Social Media for Public Health •Designed & piloted social media training program with Saginaw Public Health Department
    3. 3. Handouts and Powerpoint for this session available online:www.slideshare.net/loreleiwoody
    4. 4. Warming Up…1. To be successful, a social media campaign takes at least 3 hours/week. True False
    5. 5. Warming Up…2. Facebook records a lot of information about the people who visit each page, but I can’t get that information unless I pay for it. True False
    6. 6. Warming Up…3. What is a hashtag? A) Used to identify a topic in Twitter B) Used to separate a portion of a Blog C) Used to tag friends on Facebook
    7. 7. Warming Up…4. What is “crowdsourcing” and how does it relate to social media and public health?
    8. 8. Warming Up…5. What is this?What can I do with it?
    9. 9. AgendaI) Setting the Stage: Why Social Media?II) Best Practices: Social Media for Public HealthIII)Getting Started: Social Media ToolsIV)Learning about your Community
    10. 10. Who’s Using Social Media?
    11. 11. Trends in Social Media Usage Setting the Stage: Why Social Media?
    12. 12. Trends in Social Media Usage Setting the Stage: Why Social Media?
    13. 13. Age of Social Media Users: 2008 - 2010PEW Research Center. “Social networking sites and our lives.” (2011) http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx
    14. 14. Social network use by age: Typical dayPEW Research Center. “65% of online adults use social networking sites.” (2011) http://pewinternet.org/~/media//Files/Reports/2011/PIP-SNS-Update-2011.pdf
    15. 15. 65% of all adults online use social networking sites. -- 2011 Survey, PEW Research Group
    16. 16. 65 milliontweets are posted each day.
    17. 17. People watch 2 billion videos a day
    18. 18. People spend over 700 billionminutes per month on Facebook.More than 30 billion pieces ofinformation is shared each month.
    19. 19. Only email & search engines were used more frequentlythan social networking sites. -- 2011 Survey, PEW Research Group
    20. 20. How is Social Media being used in Public Health? Setting the Stage: Why Social Media?
    21. 21. What do Public Health Orgs Say?• APHA Social Media Primer: Expert Round Table on Social Media & Risk Communication During Times of Crisis: Strategic Challenges and Opportunities – http://www.apha.org/NR/rdonlyres/47910BED-3371-46B3-85C2-67EFB80D8• APHA : Public Health Leaders using Social Media to Convey Emergencies: New Tools a Boon – http://thenationshealth.aphapublications.org/content/39/6/1.2.full• Adoption & Use of Social Media among Public Health Depts – http://www.biomedcentral.com/content/pdf/1471-2458-12-242.pdf• Social Media and Public Health White Paper (McMaster) – http://smexchange.ogilvypr.com/wp-content/uploads/2010/11/OW_SM_W
    22. 22. What Does Success Look Like?
    23. 23. Who’s using Social Media for Public Health? Number of Facebook Pages for Public Health Departments by State (2010) Setting the Stage: Why Social Media?
    24. 24. Define Success?Is Anyone Listening?Of 207 pages analyzed… Average # of fans: 124.4 Most frequent # of fans (mode) 0.0 Middle reported # of fans (median) 54.096 have fewer than 50 fans (46%)34 have more than 200 fans (16%) Setting the Stage: Why Social Media?
    25. 25. Success Requires…• Clear expectations• Shared goals• Administrative support• Technical capacity• Committed staff• Time & support• Intentional Planning! Setting the Stage: Why Social Media?
    26. 26. Planning your Strategy• Listen to and monitor social chatter• Brand your organization across social media platforms• Broadcast your message across social media• Promote your social media profile and social bookmarking• Engage your audience through social media Setting the Stage: Why Social Media?
    27. 27. Targeting your Audience Setting the Stage: Why Social Media?
    28. 28. Targeting your Audience Age of user, by social network platformPEW Research Center. “Social networking sites and our lives.” (2011) http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx Setting the Stage: Why Social Media?
    29. 29. Targeting your Audience Social Network Users: Breakdown by GenderPEW Research Center. “Social networking sites and our lives.” (2011) http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx Setting the Stage: Why Social Media?
    30. 30. Age of users in USA Users by sex Setting the Stage: Why Social Media? checkfacebook.com
    31. 31. Goals should drive your Social Media APHA Social Media Primer (2011)
    32. 32. Barriers to Use
    33. 33. Barriers to Use: Staff TimeOf those who perceived their Facebookeffort to be Very Effective:• All have two people working on their page• 66% spent 1 hour or less per week; 34% spend 2-3 hours per week• All have some direct involvement from senior staff Setting the Stage: Why Social Media?
    34. 34. Policy Concerns
    35. 35. Policy: Practice & Resources• Internal & External Use Policies – Part of Employee Handbook• Disclaimer on sites• Moderate comments Setting the Stage: Why Social Media?
    36. 36. Setting the Stage: Why Social Media?
    37. 37. Policy: Practice & Resources• Sample Policies: – HHS Center for New Media: Policies & Standards http://newmedia.hhs.gov/standards/index.html – NWCPHP Social Media for Public Health Examples http://www.nwcphp.org/training/hot-topics/2010-hot-top – CDC Social Media Tools, Guidelines & Best Practices http://www.cdc.gov/SocialMedia/Tools/guidelines/ Setting the Stage: Why Social Media?
    38. 38. HHS New MediaSetting the Stage: Why Social Media?
    39. 39. HHS New Media
    40. 40. HHS New Media
    41. 41. NWCPHPSetting the Stage: Why Social Media?
    42. 42. NWCPHP
    43. 43. NWCPHP
    44. 44. CDC Social MediaSetting the Stage: Why Social Media?
    45. 45. CDC Social Media
    46. 46. Best Practices
    47. 47. 1. Listen • ALLOW comments • INVITE feedback • START discussions • ACTIVELY ENCOURAGE conversations
    48. 48. 2. Timeliness • RESPOND to comments • ACKNOWLEDGE participation • UPDATE frequently • Be aware of TRENDING topics
    49. 49. 3. Branding • CUSTOMIZE instead of template • BE CONSISTENT in visual image, tone • Provide complete CONTACT info
    50. 50. 4. Connect with yourself • LINK your accounts – Make your Blog posts show up on your Facebook Page – Stream your Tweets to your Website • Use EFFICIENCY tools; widgets
    51. 51. 5. Be a Cheerleader • PROMOTE your presence • LINK to others
    52. 52. Getting Started with Social Media
    53. 53. What is Social Media?Common Craft video Getting Started: Social Media Tools
    54. 54. Social Media for Public Health Practice• Training Resources: – CommonCraft videos: http://bit.ly/am9XNd – MPHTC Social Media Tools: http://bit.ly/MFGRyU – New Media Primer: http://bit.ly/OOFVcI – Webicina: http://www.webicina.com/public-health/• Best Practices: – CDC Social Media Toolkit: http://1.usa.gov/dbql6i – Quick Tips Sheets: http://bit.ly/NVgv8f Getting Started: Social Media Tools
    55. 55. Common Craft Videos
    56. 56. MPHTC Course
    57. 57. MPHTC Course
    58. 58. New Media Primer
    59. 59. Webicina
    60. 60. CDC SocialMedia Toolkit
    61. 61. Social Media Toolkit
    62. 62. Social Media Toolkit
    63. 63. Quick Tips Sheets
    64. 64. Quick Tips Sheets
    65. 65. Social Media Tools
    66. 66. What is social networking?
    67. 67. Facebook• Social Networking Site – users create a profile with photos, personal information, etc., and connect with each other as “friends” – Organizations create a page, which is similar to a profile, or a group, which has more limited membership – Can be used to plan events, share information, solicit feedback, promote your organization Getting Started: Social Media Tools
    68. 68. Facebook: Resources• Getting Started: – Facebook in plain English (video) http://bit.ly/ONBcbk – Create a Page: https://www.facebook.com/pages/create.php• Examples – Facebook Pages of Health Depts: http://bit.ly/Ne83jG• Best Practices – CDC Guidelines: http://bit.ly/NzX4CQ Getting Started: Social Media Tools
    69. 69. Facebook: Creating a PagePages GroupsCorporate interaction Personal interactionAllows only updates Limited size allows emailsAnyone can ‘fan’ a page Greater permission controlIndexed by search engines No applications Getting Started: Social Media Tools
    70. 70. Facebook: Creating a Page
    71. 71. Facebook: Creating a Page
    72. 72. Facebook: Creating a Page Getting Started: Social Media Tools
    73. 73. Facebook: Creating a Page Getting Started: Social Media Tools
    74. 74. Facebook: Creating a Page Getting Started: Social Media Tools
    75. 75. Facebook: Page Admin Getting Started: Social Media Tools
    76. 76. Facebook: Page Admin
    77. 77. Facebook: Sample Page
    78. 78. Facebook: Sample Page
    79. 79. Facebook: About/Info
    80. 80. Facebook: Photos
    81. 81. Facebook: Events
    82. 82. Facebook: Events
    83. 83. AdCampaign
    84. 84. Facebook: Buying Ads
    85. 85. Facebook: Buying Ads
    86. 86. Facebook: Buying Ads
    87. 87. Facebook: Buying Ads
    88. 88. Facebook: Ad Impact
    89. 89. YouTube• What is it? – Video sharing site; users can upload videos, create channels of videos they like, comment on videos posted by others• What’s it good for? – Sharing multimedia content; reaching lower literacy groups – Inviting user responses in video format Getting Started: Social Media Tools
    90. 90. YouTube: Resources• Getting Started: – YouTube Start Guide: http://bit.ly/SGcBlv• Examples: – Flu Prevention PSA Contest: http://1.usa.gov/fFvt8 – Respect my Ride Contest: http://bit.ly/PKlRYT• Best Practices: – http://bit.ly/Ckb42 – http://on.mash.to/sSXLvS – http://bit.ly/NzQnAu Social Media Tools Getting Started:
    91. 91. YouTube: Upload a Video
    92. 92. YouTube: Upload a Video
    93. 93. YouTube: Upload a Video
    94. 94. Video categories make your video findable when browsingGetting Started: Social Media Tools
    95. 95. TagsGetting Started: Social Media Tools
    96. 96. Clicking on a Video Tag Runs a Search Getting Started: Social Media Tools
    97. 97. YouTube: Creating your Channel
    98. 98. YouTube: Creating your Channel Getting Started: Social Media Tools
    99. 99. YouTube: Channel Info & Settings Getting Started: Social Media Tools
    100. 100. Customize your Channel InfoGetting Started: Social Media Tools
    101. 101. Include completeprofile information Getting Started: Social Media Tools
    102. 102. YouTube: Creating your Channel
    103. 103. Shareable Videos! Getting Started: Social Media Tools
    104. 104. YouTube: Customize your Profile Getting Started: Social Media Tools
    105. 105. Web SiteYouTube Getting Started: Social Media Tools
    106. 106. Web SiteYouTube Getting Started: Social Media Tools
    107. 107. Twitter• What is it? – Microblogging + Social Networking Site • Users create brief profiles & post short messages called “Tweets” • “Tweets” are limited to 140 characters • Topics are identified with a #hashtag • Interact with other users by following , tagging, or retweeting• What’s it good for? – Quick updates, real-time commentary Getting Started: Social Media Tools
    108. 108. Twitter• Getting Started: https://twitter.com• Resources: – Twitter FAQ: http://bit.ly/pHjZUU – Video: http://bit.ly/BlNih• Examples: – #PublicHealth: http://bit.ly/PpKSHL• Best Practices: – Twitter Guidelines: http://bit.ly/mKkZmG Getting Started: Social Media Tools
    109. 109. Tweets from people you “Follow”Getting Started: Social Media Tools
    110. 110. Anatomy of a Tweet• Author profile image• Link to the tweet author• Text Shorten URLS:• @ is a Reply • Bitly.com• # is a hashtag • Tinyurl.com• Links Getting Started: Social Media Tools
    111. 111. Bitly.comGetting Started: Social Media Tools
    112. 112. Finding People orGroups on Twitter• Click to Follow• See who they replied to & view that person’s profile
    113. 113. Finding Topics on Twitter• Search for a topic & view either related Tweets or People• Click on the hashtag in someone else’s post to view tweets on topic
    114. 114. Twitter: Example
    115. 115. Blogs• What is it? – Website that is easy to set up, easy to edit – Like a journal, content is organized by date with most recent posts appearing first – May be edited by multiple authors – Usually has interactive features (comments, etc)• What’s it good for? – Often more flexible than traditional website – See: Why Blogs? Video: http://bit.ly/ODoXIA Getting Started: Social Media Tools
    116. 116. Blogs: Resources• Getting Started: – http://support.google.com/blogger/?hl=en – http://en.support.wordpress.com/getting- started/• Examples: – http://bit.ly/Rasjb7• Best Practices: – http://mastersinhealthscience.com/2010/top-50- public-health-blogs/ Getting Started: Social Media Tools
    117. 117. Blogs: Example
    118. 118. Blogs: Example
    119. 119. Pinterest• What is it? – Online bulletin board for collecting & organizing things found online – Users create brief profiles, then add things (links, images) to their board. – Can create boards with different themes; can follow and re-pin material from other users.• What’s it good for? – Quick, easy, graphic-rich collection of resources Getting Started: Social Media Tools
    120. 120. What is Pinterest?
    121. 121. Pinterest: Getting Started
    122. 122. Pinterest: Add a “Pin-It” Button
    123. 123. Pinterest: Resources• Getting Started: http://pinterest.com/about/• Training Resources: http://pinterest.com/about/help/• Add a Pin-It button: http://pinterest.com/about/goodies/• Examples: http://pinterest.com/search/?q=public+health• Best Practices: http://onforb.es/L62Qx7 Getting Started: Social Media Tools
    124. 124. Connecting with Yourself: Efficiency Tools
    125. 125. Connect with Yourself• Make the most of your time in social media by connecting accounts. – Have your Blog feed into your Facebook Page – Display your Twitter Feed on your Website• Many tools have their own way of connecting out to others, or may use widgets or third- party applications Getting Started: Social Media Tools
    126. 126. Efficiency Tools: Twitter• TweetDeck: http://www.tweetdeck.com/• HootSuite: http://hootsuite.com/ – Pre-schedule tweets – Manage more than one account – Keep track of interaction & activity on your account• TwitterFeed: http://twitterfeed.com/ – Automate content from other social media sources into your Twitter, Facebook, Etc Getting Started: Social Media Tools
    127. 127. TweetDeck
    128. 128. TweetDeck• Monitor multiple accounts at once• Schedule tweets ahead of time• View impact statistics
    129. 129. TweetDeck: tracks Links in Tweets
    130. 130. TweetDeck: shows your activity & others’ use of your tweets Getting Started: Social Media Tools
    131. 131. HootSuite
    132. 132. HootSuite • Lets you monitor multiple accounts at once • Can schedule tweets ahead of time • Can view impact statisticsGetting Started: Social Media Tools
    133. 133. HootSuite: Example
    134. 134. TwitterFeedGetting Started: Social Media Tools
    135. 135. Efficiency Tools: RSS Feeds• RSS (Really Simple Syndication) is basically a way of packaging content so that it can be automatically updated.• RSS Feeds can be viewed in browsers, in emails, in RSS readers, embedded into web pages, etc.• Great for current awareness Getting Started: Social Media Tools
    136. 136. Efficiency Tools: RSS Feeds• Examples: – RSS from CDC: http://www2c.cdc.gov/podcasts/rss.asp• Resources: – Getting started with RSS (video): http://bit.ly/2n74JK – FeedBurner: http://feedburner.google.com Getting Started: Social Media Tools
    137. 137. RSS Feed to Streamnew story updates
    138. 138. RSS Feeds from CDC Getting Started: Social Media Tools
    139. 139. Feed from Blog to Facebook Getting Started: Social Media Tools
    140. 140. Widgets/Plugins• Often used to embed interactive or live content from one online source into another.• Developed by users from the providers’ API (Application Programming Interface)• Many social media tools have their own• Examples: – http://www.cdc.gov/widgets/ Getting Started: Social Media Tools
    141. 141. CDC Widgets Getting Started: Social Media Tools
    142. 142. CDC Widgets: Examples
    143. 143. Platform-specific collections of tools Add a widget to allow users to connect with social media
    144. 144. Learning about your Community
    145. 145. Learning about your Community
    146. 146. Passive Monitoring• Comments; Likes; Interactions• HashTracking (Twitter): http://www.hashtracking.com/• What the Trend? (Twitter): http://whatthetrend.com/• Data Visualization Tools – Many Eyes: http://ibm.co/hAt24e – Wordle: http://www.wordle.net/ Learning about your Community
    147. 147. Hashtracking Learning about your Community
    148. 148. What the Trend? Learning about your Community
    149. 149. WordleWord Cloud from PEW Internet Report: User comments about social networks Learning about your Community
    150. 150. Many EyesLearning About Your Community
    151. 151. Many EyesNumber of Facebook PagesLearning About Your Community for Public Health Departments by State (2010)
    152. 152. Analytics Tools
    153. 153. Google Analytics• What is it? – Tracks visitors & activity on your website• What’s it good for? – Seeing where users come from, how long they stay; seeing what’s popular & what’s ignored• Getting Started: – http://www.google.com/analytics/ – http://bit.ly/Myy6Sk (Tracking Social Media w GA) – http://bit.ly/KQhEicabout your Community Google Analytics) Learning (Training for
    154. 154. Google Analytics Learning about your Community
    155. 155. YouTube Analytics• What is it? – Tracks views per video, over time & by location. Shows how users found your video & what they did with it• What’s it good for? – Identifying popular content – Seeing if you’re hitting your target audience• Getting Started: – http://bit.ly/wcVdUL Learning about your Community
    156. 156. YouTube: AnalyticsLearning about your Community
    157. 157. YouTube: AnalyticsLearning about your Community
    158. 158. YouTube: Analytics
    159. 159. YouTube: AnalyticsLearning about your Community
    160. 160. Facebook Insights• What is it? – Tracks information about your Facebook Community• What’s it good for? – Identifying hot topics; Defining your demographics• Getting Started: – https://www.facebook.com/help/search/?q=insights Learning about your Community
    161. 161. Learning about your Community
    162. 162. Learning about your Community
    163. 163. Learning about your Community
    164. 164. Learning about your Community
    165. 165. Social Bro• What is it? – Tracks information about your Twitter community• Resources: – http://userguide.socialbro.com/• NOTE: Pricing plans listed on site. Download still available free of charge: http://aws.socialbro.com/socialbro_0_3_9.zip Learning about your Community
    166. 166. Learning about your Community
    167. 167. Assessing your Impact
    168. 168. Assessing Impact: Klout• What is it? – Third-party application that looks at interaction and impact of your posts in social media venues• Getting Started: – http://klout.com/understand/klout Learning about your Community
    169. 169. Assessing Impact: Klout• To measure influence, Klout considers: – Twitter: Retweets and Mentions – Facebook: Comments, Wall-Posts, Likes – LinkedIn: Comments, Likes – Foursquare: Tips, To-Dos, Done – Google+: Comments, Reshares, +1• Also working with: Facebook Pages, Youtube, Instagram,Tumblr, Blogger, Wordpress, Last.fm and Flickr. Learning about your Community
    170. 170. Learning about your Community
    171. 171. Learning about your Community
    172. 172. Learning about your Community
    173. 173. Other Social Media Tools
    174. 174. Chat
    175. 175. Chat• What is it? – Real-time ‘conversations’ online via the exchange of typed messages – Usually platform-specific (Google Chat, MSN, Yahoo Messenger, etc., all require separate accts) – Largely being replaced by Twitter!• Considerations: – To be effective, needs to be staffed – ay need to find a third-party application to monitor multiple accounts Additional Social Media Tools
    176. 176. Text Messaging
    177. 177. Text Messaging• What is it? – Exchange of text-based messages via cell phones• Considerations: – User may incur charges to send or receive – May not be possible for international or long distance networks – Most useful with an application that allows multiple texts to be sent at once, via the Internet Additional Social Media Tools
    178. 178. Text Messaging• Getting started: – Best Free Text Messaging: http://bit.ly/83NZF – Implementation Guide: http://1.usa.gov/kS8or9• Examples: – King County: http://1.usa.gov/kS8or9 – Texting4Health (Stanford): http://bit.ly/1bDjOZ – CDC Templates: http://www.bt.cdc.gov/disasters/psa/ Additional Social Media Tools
    179. 179. Text Messaging: Example
    180. 180. Texting4Health: Resources
    181. 181. Text Messaging: CDC Templates
    182. 182. Augmented Reality
    183. 183. Augmented Reality• What is it? – Uses technology to embed enhanced content at the point of need. Example: Google Maps street view navigation on a smart phone• Considerations? – Usually tech-heavy; need specific programming knowledge – Make sure the tech you’re using is within reach of your users Additional Social Media Tools
    184. 184. Augmented Reality Lite: QR Codes• Quick Response (QR) codes can be scanned by any smart phone or mobile device with camera + internet connection – Embed in posters to provide multimedia content – Post throughout buildings with point-of-need help• QR Code Generator: http://qrcode.kaywa.com/• QR Code Reader: http://reader.kaywa.com Additional Social Media Tools
    185. 185. Crowdsourcing
    186. 186. Crowdsourcing• What is it? – Relying on a mass of people to contribute to or create something. Used for public health disease reporting; used for Wikipedia• Considerations? – Needs active users + clear guidelines to be successful – Needs to be monitored to ensure quality Additional Social Media Tools
    187. 187. Crowdsourcing• Examples: – http://www.google.org/flutrends/ – http://healthmap.org/en/ – http://www.crowdbreaks.com/ Additional Social Media Tools
    188. 188. Google Flu Trends
    189. 189. HealthMap
    190. 190. HealthMap
    191. 191. HealthMap
    192. 192. Crowdbreaks
    193. 193. Crowdbreaks
    194. 194. Crowdbreaks
    195. 195. Wrapping Up
    196. 196. • Why Social Media? – Use among population; Use in public health – Planning, Policy, Training, Best Practice Resources• Getting Started: Social Media Tools – Facebook, YouTube, Twitter, Blogs, Pinterest – Efficiency Tools: TweetDeck, HootSuite, RSS Feeds, Widgets• Learning about your Community – Analytics Tools: Google Analytics, Facebook Insights, YouTube Analytics, Social Bro, Klout• Additional Tools – Text Messaging, Augmented Reality, Crowdsourcing
    197. 197. Wrapping Up…1. To be successful, a social media campaign takes at least 3 hours/week. True False66% of public health departments we surveyed whodeemed their social media campaigns “very effective”spent 1 hour or less per week.
    198. 198. Wrapping Up…2. Facebook records a lot of information about the people who visit each page, but I can’t get that information unless I pay for it. True False Facebook Insights
    199. 199. Warming Up…3. What is a hashtag? A) Used to identify a topic in Twitter B) Used to separate a portion of a Blog C) Used to tag friends on Facebook Begins with # symbol Can use “What the Trend”? Or “Hashtracker” to find hot topics in your area
    200. 200. Wrapping Up…4. What is “crowdsourcing” and how does it relate to social media and public health? Soliciting participation from many to create a product or achieve a task. Example: global health tracking; PSA contests
    201. 201. Wrapping Up… “QR” Code5. What is this?Can be scanned by mobiledevices with camera +internet access.Can provide on-the-spotdetailed informationWhat can I do with it?
    202. 202. Any Questions? loreleiwoody@gmail.comwww.slideshare.net/loreleiwoody

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