Why Mobile? A presentation by Alan Duggan

Who is Alan Duggan

Mobile Phones This is gonna be easy

This is gonna be easy

4bn+ Mobile Subscribers This is gonna be great

This is gonna be great

1000’s SKUs Fragmentation

Fragmentation

With lots of effort We have a good game for everyone

We have a good game for everyone

With many Helpful distributors & partners

Helpful distributors & partners

With lots of effort We have distribution

We have distribution

Finally We get our reward

We get our reward

Well Sort of

Sort of

So why bother?

The mould is broken Device + Biz Model + Integrated Distribution

Device + Biz Model + Integrated Distribution

Others will follow Device + Biz Model + Integrated Distribution

Device + Biz Model + Integrated Distribution

Others will follow Device + Biz Model + Integrated Distribution

Device + Biz Model + Integrated Distribution

Life is better Maybe I can pay the bills

Maybe I can pay the bills

Some things don't change You need an audience

You need an audience

Getting through the noise Reaching them can be difficult

Reaching them can be difficult

Take your game to them Wherever your players may be

Wherever your players may be

Take your game to them Wherever your players may be

Wherever your players may be

Take your game to them Wherever your players may be

Wherever your players may be

Take your game to them Let them play the way they want to

Let them play the way they want to

Take your game to them Let them play the way they want to

Let them play the way they want to

Bring them together Around you

Around you

Now We rule!

We rule!

Over to you Alan Duggan [email_address] Twitter.com/lordugg

Alan Duggan

[email_address]

Twitter.com/lordugg