Java, Communities, and Social Networking
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Java, Communities, and Social Networking

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The success of the Java platform owes much to millions of developers who formed communities. Learn the secrets to building a successful technical community from the managers at Sun Microsystems.

The success of the Java platform owes much to millions of developers who formed communities. Learn the secrets to building a successful technical community from the managers at Sun Microsystems.

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Java, Communities, and Social Networking Presentation Transcript

  • 1. Java, Communities, and Social Networking
    • Lou Ordorica
      • Community Manager
      • Sun Microsystems
  • 2. The Java Story
    • A remarkable person ...
  • 3. The Java Story
    • ... creates a remarkable platform ...
  • 4. The Java Story
    • ... that ultimately touches millions of people every day.
  • 5. How Did We Get Here?
    • 40 to 50 million new Java runtimes (JRE) monthly downloads
    • 1+ billion JRE updates yearly
    • Billions of devices using JRE
    • 5 million Java developers
    • Millions and millions of users
  • 6. The Story Begins and Ends with Developers ...
  • 7. ... and Communities
  • 8. Agenda
    • Experiences and lessons learned
    • Java Developer Communities
      • Java.net
      • Glassfish
      • JavaONE
    • Community Touch Points
      • product reviews
      • code sharing
      • discussions
      • wikis
    • Java and Social Networking
  • 9. What do these words have in common? Prose Neon NetProse Lyric DNA Silk Ruby Pepper WebRunner Language Web Dancer Web Spinner Pop Quiz
  • 10. Prose Neon NetProse Lyric DNA Silk Java Ruby Pepper WebRunner Language Web Dancer Web Spinner They all belong to the short list for naming JAVA! Answer
  • 11. Communities
  • 12. Java.net The Center of the Java Developer Universe
  • 13. Java.net
    • About
      • Founded in 2003
      • Funded by Sun, managed by the O’Reilly Network
      • 5,000 projects (20% active)‏
      • 500,000 registered users (10% active)‏
      • An ecosystem of Java developers
    • Successful
      • Achieved legitimacy in the eyes of developers
      • Independent, vendor-agnostic
      • Embraced open-source software movement early
  • 14. Lessons Learned
    • Use community governance sensibly
      • Not at the site level, but for projects / technology
    • Put the community first, even when your bosses disagree
      • Earn credibility for your company
      • Teach yourselves how to be a good community participant
      • Achieve an organizational understanding of what it takes to be respected in the community
    • Simple tools can go a long way
      • Small groups are effective with forums, wikis, blogs, mailing lists, code management
  • 15. Glassfish Enterprise Class Java Open Source App Server
  • 16. Glassfish
    • About
      • Started June 2005
      • Over 14 million downloads to date
      • Over 240 thousand registrations since Dec 2007
    Glassfish Admin Hits 2/07 - 12/08
  • 17. Glassfish
    • Lessons Learned
      • Don’t start from scratch
      • Usefulness is very important
      • Develop transparently
      • Strive for win-win relationships
      • Communication tools matter least, participation and commitment matter most
      • Large and distributed projects thrive on information
      • Leave room for local experimentation,but think globally
      • “ Empowerment and communication creates community”
      • Communities create markets
  • 18. Java Support Forums
  • 19. Java Support Forums
    • About
      • General Java technology discussions
      • 900,000 registered users (17% active)‏
      • 5,000 new users join each month
      • Successful community moderators program
    • Lessons learned
      • Ignore your developer community at your peril!
      • Expertise is the currency of a support forum — track and measure this (points and rewards programs)‏
      • Embrace your community leaders — they can help you more than you realize
  • 20. JavaONE Images courtesy of Jochen Siegle/TechShowNetwork
  • 21. JavaONE on the Web JavaOne BlogCentral JavaOne Ustream
  • 22. JavaONE
    • About
      • Started 1996, celebrated 13th anniversary in June 2008
      • Average 15,000 attendees yearly
      • Technical sessions, BoFs, Hands-on labs for the Java-faithful and Java-curious
    • Lessons learned
      • People need offline, physical interactions to cement relationships started online
      • Offer students free admission — they’ll enter the workplace soon, and could be your brand advocates
      • Try to capture the excitement of events on the Web with streaming video, podcasts, tagged photos & blogs
  • 23. Community Touch Points
  • 24. Java Studio Creator Product Reviews
  • 25. Java Studio Creator Product Reviews
    • About
      • Launched in 2006 on Sun.com and Developer sites
      • Hosted service provided through partner
      • Moderation is done on an exception-basis
    • Lessons learned
      • Make your competitors squirm by doing the things they are unwilling to do
      • Don’t force people to adopt social tools if they aren’t ready
      • Use reviews to build a better mouse trap, and earn loyal customers, too
  • 26. Sun Developer Network Share
  • 27. Sun Developer Network Share
    • About
      • Launched April 2007
      • 2,015 members
      • 342 posts
    • Lessons learned
      • Look outside for innovation and inspiration
      • Don’t underestimate soft skills needed to manage a community
      • To get things done, you sometimes have to play outside the rules
      • If you aren’t just a little bit scared, something is wrong
  • 28. java.sun.com Community Discussions
  • 29. java.sun.com Community Discussions
    • About
      • Launched November 2008
      • Hosted service provided through partner
    • Lessons learned
      • Build strong relationships with your vendors early (you never know how much abuse you’ll subject them to)‏
      • There is no such thing as a small community project
      • Avoid attempts to “go big” if you haven’t solved for community moderation
      • People want to be heard. Give them the opportunity.
  • 30. Sun Java Communications Suite Wiki
  • 31. Sun Java Communications Suite Wiki
    • About
      • Launched October 2007
      • Uses third-party enterprise wiki software
    • Lessons learned
      • Wikis are for real — collaboration and communication are accelerated, especially in big companies
      • The need for good information architecture doesn’t go away — it’s importance is magnified on a wiki
      • Opening up your development processes to the world can have unexpected benefits — like new customers interested in your company and product!
  • 32. Java Open Source Social Networking
  • 33. Java and Social Networking
    • Project SocialSite
    Profiles Java.net widget integration
  • 34. “ The real power of Java technology is ‘connecting.’ And when you get people connected, good things happen.” Parting Thought
  • 35. Community Manager for Hire!
    • Lou Ordorica’s contact info:
      • Twitter: http://twitter.com/lordorica
      • Blog: http://blogs.sun.com/socialfx
      • Email: [email_address]
      • Linked In: http://www.linkedin.com/louordorica