@plandigitaluk @lordlancaster Social Media, Digital PR & Personal Online Branding by @lordlancaster (aka Paul Lancaster)
@plandigitaluk @lordlancaster Who is @lordlancaster ?
@plandigitaluk @lordlancaster Source: ‘Zarella’s Hierarchy of Contagiousness’ by Dan Zarella
@plandigitaluk @lordlancaster What is Social Media? ‘ Social Media’ is the term used to describe the 2nd generation of websites (or Web 2.0) which enable greater interaction with users. Traditional websites required passive consumption of information by the reader in a top-down approach. The ‘Social Web’ encourages the reader to contribute their own content and ideas.
@plandigitaluk @lordlancaster Personal Online Branding Be consistent! I use the same username of ‘lordlancaster’ across all Social Media tools & websites I use. It’s memorable & denotes some authority. This has helped me establish myself as a person of influence on certain topics.
‘ Zarrella’s Hierarchy of Contagiousness’ by Dan Zarrella
@plandigitaluk @lordlancaster Questions (now or later)? If you have any questions or feedback, please: Send a Tweet to me @lordlancaster or @plandigitaluk incl. the hashtag #nclsocial Also, please Follow Me on Twitter & read my blog at http://plandigital.wordpress.com Finally, join the NO EMAIL DAY campaign! ;o)