Social Media, Digital PR & Personal Online BrandingPresentation Transcript
@plandigitaluk @lordlancaster Social Media, Digital PR & Personal Online Branding by @lordlancaster (aka Paul Lancaster)
@plandigitaluk @lordlancaster Who is @lordlancaster ?
@plandigitaluk @lordlancaster Source: ‘Zarella’s Hierarchy of Contagiousness’ by Dan Zarella
@plandigitaluk @lordlancaster What is Social Media? ‘ Social Media’ is the term used to describe the 2nd generation of websites (or Web 2.0) which enable greater interaction with users. Traditional websites required passive consumption of information by the reader in a top-down approach. The ‘Social Web’ encourages the reader to contribute their own content and ideas.
Which of these do you use?
Twitter - hashtag for today is #nclsocial
Why use Social Media?
Gives you a voice (potentially global)
Shareable by default
Levels the playing field
Allows you to start something NOW!
Enables you to create a community
It’s fun & exciting too! ;o)
An online ‘micro-blogging’ tool that enables users to post 140-character messages about themselves and their business/activity.
Real-time updates on what’s going on in the world, right now, as it happens!
‘ Tweets’ can be posted online via the website, a smartphone app or SMS text.
@plandigitaluk @lordlancaster Personal Online Branding Be consistent! I use the same username of ‘lordlancaster’ across all Social Media tools & websites I use. It’s memorable & denotes some authority. This has helped me establish myself as a person of influence on certain topics.
ANYTHING by Seth Godin!
Sign up for his free daily blog emails at:
‘ Engage’ by Brian Solis
‘ Marketing to the Social Web’ by Larry Weber
‘ Zarrella’s Hierarchy of Contagiousness’ by Dan Zarrella
@plandigitaluk @lordlancaster Questions (now or later)? If you have any questions or feedback, please: Send a Tweet to me @lordlancaster or @plandigitaluk incl. the hashtag #nclsocial Also, please Follow Me on Twitter & read my blog at http://plandigital.wordpress.com Finally, join the NO EMAIL DAY campaign! ;o)