Your SlideShare is downloading. ×
0
Emotional Technology & How Ideas Spread
Emotional Technology & How Ideas Spread
Emotional Technology & How Ideas Spread
Emotional Technology & How Ideas Spread
Emotional Technology & How Ideas Spread
Emotional Technology & How Ideas Spread
Emotional Technology & How Ideas Spread
Emotional Technology & How Ideas Spread
Emotional Technology & How Ideas Spread
Emotional Technology & How Ideas Spread
Emotional Technology & How Ideas Spread
Emotional Technology & How Ideas Spread
Emotional Technology & How Ideas Spread
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Emotional Technology & How Ideas Spread

2,356

Published on

Slides from my Techmesh presentation at The Rose Bowl, Leed Metropolitan University on Thursday 8th March 2012. The theme was the often neglected need for emotion in marketing campaigns in order to …

Slides from my Techmesh presentation at The Rose Bowl, Leed Metropolitan University on Thursday 8th March 2012. The theme was the often neglected need for emotion in marketing campaigns in order to make products, services and ideas succeed and spread.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,356
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Emotional Technology + How Ideas Spread @lordlancaster @lordlancaster @plandigitaluk http://plandigital.wordpress.com
  • 2. Everything starts with an idea (the rest is just detail) @lordlancaster @plandigitaluk http://plandigital.wordpress.com
  • 3. Each new product or service begins with: • Imagination • Creativity • Excitement • Enthusiasm • Belief @lordlancaster @plandigitaluk http://plandigital.wordpress.com
  • 4. Over time… too manymeetings, discussionsand amends suck thelife out of what wasonce pure & inspiring! @lordlancaster @plandigitaluk http://plandigital.wordpress.com
  • 5. At launch, you’realready feeling jaded,de-motivated & boredwith the product - justwhen you need to be atyour most enthusiastic! @lordlancaster @plandigitaluk http://plandigital.wordpress.com
  • 6. The Answer? • Speed to launch • Less talk, more action • Avoid decision by committee • Stay close to the original vision • Fall in love with the product @lordlancaster @plandigitaluk http://plandigital.wordpress.com
  • 7. Vision & Speed• Named after the domino effect (one powerful ideaspreads down the line from person to person)• Cutting out the middle man (in this case the publisher)• Rapid time to market (‘Anything You Want’ = 12 weeks)• Short, pacy books (Designed to be read in under 1hr)• Domino Project Street Team. (Rewarding the sneezers)
  • 8. Domino Project Street Team
  • 9. Pillow Talkhttp://www.youtube.com/watch?v=wrfJ9EOSFEU @lordlancaster @plandigitaluk http://plandigital.wordpress.com
  • 10. Whether it’s B2C or B2B, people want: • Inspiration • Storytelling • Solutions • Beauty & emotion @lordlancaster @plandigitaluk http://plandigital.wordpress.com
  • 11. Think like Don Draperhttp://www.youtube.com/watch?v=suRDUFpsHus @lordlancaster @plandigitaluk http://plandigital.wordpress.com
  • 12. NO EMAIL DAY 11.11.11www.facebook.com/NoEmailDay @NoEmailDayHQ
  • 13. Everything starts with an idea (the rest is just detail) @lordlancaster @plandigitaluk http://plandigital.wordpress.com

×