Brand Led coupon channel


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Reach 500,000 consumers every month for just €2000 per coupon placed.

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Brand Led coupon channel

  1. 1. Savings Galore ‘ Something For Everyone ’ <ul><ul><ul><ul><ul><li>‘ Connecting the Brand to the Consumer by Delivering Value Added Coupons, Regularly, Through a Very Cost Effective and Credible Channel to Market ‘ </li></ul></ul></ul></ul></ul>
  2. 2. Savings Galore – What Is It? <ul><li>A4 six page insert with space for 30 coupons – brand as opposed to retailer driven </li></ul><ul><li>Distributed via a mix of national press - 500k On One Day Each Month </li></ul><ul><li>You share 15 years experience with print and media - competitive costs to market </li></ul><ul><li>Our vision: To develop a brand on which consumers can depend - touch & feel factor </li></ul><ul><li>Increase frequency to weekly </li></ul><ul><li>Economies of scale passed on to brands </li></ul>
  3. 3. Commissioned PHS Research Project on Coupon Market Over Past Decade... <ul><li>Key high level findings: </li></ul><ul><li>Overall increase in volume of money off redemption in past 10 years </li></ul><ul><li>but retailer driven (especially Value Club, Club Card) </li></ul><ul><li>Average face value for coupon redeemed = just under €1 </li></ul><ul><li>Lack of competitive coupon distribution channells (pigsback €16k per coupon to 700k households) </li></ul><ul><li>Brands need quick reporting from phs on redemption levels and to be in a position to analyse the data received to make informed decisions. </li></ul><ul><li>Brands need more market analysis, not just Tesco data </li></ul><ul><li>PHS are committed to providing full support around redemption rates, quick turnaround of stats and analysis of market information. </li></ul>Savings Galore - Market Stats...
  4. 4. Savings Galore - Why Now? <ul><li>Consumer Need - Economic times have delivered a price conscious consumer, brand switcher, retailer switcher with a need for perceived value. If Lidl present a future challenge then let’s collect data!! </li></ul><ul><li>Brand Need - To connect and provide added value to the consumer </li></ul><ul><li>Channel Need - Sharing over 15 years working with media and printers delivering one of most cost effective routes to market </li></ul>
  5. 5. What we can do for you... <ul><li>Trial period -Your coupons home at under €4 per 1,000 distributed </li></ul><ul><li>Distribution – 500,000 households via National Press </li></ul><ul><li>Reporting </li></ul><ul><li>- Market analysis take up by store and geography Eg: Carlow </li></ul><ul><li>- Stats to show you which face value to use to derive response </li></ul><ul><li>Regularity creates consumer momentum – we aim to create a ‘coupon day’ in Irish households </li></ul><ul><li>Data - find out who is buying your brand, shopping basket spend, which retailer(s) they prefer – who shops in Lidl versus Dunnes or Tesco </li></ul>
  6. 6. Savings Galore - Trial Period... <ul><li>Trial Period – Will commence end of May 2009 to prove to you it works </li></ul><ul><li>Special offer package to commit to three month period </li></ul><ul><li>Insert three coupons or more and you will get FREE Access to data collected for brand communication or research </li></ul>
  7. 7. Cost Per Coupon For Three Month Trial To 500k Households Per Month No Of Coupons € 1784 x 3months = €5352 Six Coupons € 1744 x 3months = €5232 Seven Coupons Plus € 1824 x 3months = €5472 Five Coupons € 1864 x 3months = €5592 Four Coupons € 1905 x 3 months = €5715 Three Coupons € 1948 x 3 months = €5844 Two Coupons € 2005 x 3 months = €6015 One Coupon
  8. 8. Savings Galore - Media Selection
  9. 9. National Press - Readership Analysis Source: TGI 2008 More likely to think about brands & Special Offers
  10. 10. Newspaper Readership Total Adult Readership Source: TGI 2008
  11. 11. Daily Title Profile Source: TGI 2008
  12. 12. Contact Details <ul><li>Lorcan Lynch </li></ul><ul><li>Managing Director </li></ul><ul><li>Brands Direct </li></ul><ul><li>29 Lower Patrick Street </li></ul><ul><li>Kilkenny </li></ul><ul><li>Tel: 087 2358494 </li></ul><ul><li>Email: </li></ul>