Social Networking for Businesses(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved   3/2/2012
By Elizabeth Sugar Boese                                                               succeedInEveryWay.com              ...
Who Am I? Elizabeth Sugar Boese     liz@succeedInEveryWay.com     http://www.succeedInEveryWay.com     Twitter: succee...
Seminar Time: 9-noon Break: 10:30-10:45pm Handouts: LOTS of material for your reading pleasure. We  will not cover it a...
Why use social media for business Market research                                         Business connections   Custom...
What is Social Media Definition:     Group of people     Share interests/activities     Connected online Terms: chat,...
Social Media sites There are TONS of social                                   Bookmarking                               ...
Social Media Sites Social Networking     Facebook(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved   3/2/2012
Facebook Examples                                                   These are *my*                                        ...
Facebook Examples(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved   3/2/2012
Facebook - responses(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved   3/2/2012
Social Media Sites Business networking     LinkedIn(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved   3/2/2012
Social Media Sites Blogging   Twitter     (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved   3/2/2012
Twitter Examples   (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved   3/2/2012
Twitter Examples   (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved   3/2/2012
Twitter Examples  (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved   3/2/2012
Social Media Sites Blogging     Wordpress, Drupal (vs. Blogger)(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved   ...
Social Media Sites Wordpress     Get your own hosting service and install Wordpress instead of      blogging on wordpres...
Social Media Sites Bookmarking   Del.ici.us Organizing Sharing Profiling     (c) 2012 by Elizabeth Sugar Boese. All R...
Social Media Sites         Media             SlideShareA fun exampleThe Brand Gaphttp://www.slideshare.net/coolstuff/the...
Social Media Sites Media     Google Docs(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved   3/2/2012
Social Media Sites Media     Video:YouTube(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved                        ...
Social Media Sites Reviews     Yelp(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved   3/2/2012
Social Media Sites FourSquare                                                           Foursquare                       ...
FoursquareSocial Media Sites                                           Mayors Get 25%                                     ...
Social Media Sites Articles     E-Zine(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved   3/2/2012
How to pick which onesDo a market analysis Who is your audience     Where are they?     What do they like?       Readi...
What role will you play What role will you play?   Listener     Eavesdropper     Market research   Aggregator     Fi...
How to pursue your role Listener                                                   Contributor   Tweets                ...
Tips Have your customers provide your content     Contests     Coupons     Offer incentives – discounts for loyal cust...
Tips Follow net etiquette          All upper case letters = yelling          Do not slander/flame others          Go f...
Return on Investment (ROI) Establish a baseline % growth annually   $ sales   # transactions                 6.3% growt...
Summary Write out plan and goals for social media Go where your customers are     If using a new social media site, pla...
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Social networking for businesses 2012 part 0 intro

  1. 1. Social Networking for Businesses(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  2. 2. By Elizabeth Sugar Boese succeedInEveryWay.com March 2012(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  3. 3. Who Am I? Elizabeth Sugar Boese  liz@succeedInEveryWay.com  http://www.succeedInEveryWay.com  Twitter: succeedNLP YouTube: seminarsOnSuccess  Also find me on: FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace  Entrepreneur: 4 businesses  Computer Science instructor: 9 years  Business Consultant: 6 years  Current websites: 8  World traveler – explored over 60 countries(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  4. 4. Seminar Time: 9-noon Break: 10:30-10:45pm Handouts: LOTS of material for your reading pleasure. We will not cover it all during seminar. Focus:  Why use social media (specifically for business)  What is social media (definition, types, differences)  How to use social media for business (getting started, tips, plan)  Questions?(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  5. 5. Why use social media for business Market research  Business connections  Customers likes/dislikes  Find employees  Competition  Find colleagues Branding  Knowledge sharing  Build relationships  “Free”  More accessible to  ROI – money customers/clients  Increased sales (money)  Get name out there  More transactions  Rise in search engine rankings  More new customers  Improve traffic  Increased frequency of current People trust other peoples’ customers recommendations(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  6. 6. What is Social Media Definition:  Group of people  Share interests/activities  Connected online Terms: chat, instant messaging, blogs, weblog, micro- blogging, tweets/tweeting, RSS feeds, Atom feeds, viral, podcast, SEO, tagging Social media does not replace your traditional website. People are talking about you in social media  Join the chat, help direct it(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  7. 7. Social Media sites There are TONS of social  Bookmarking  Del.icio.us, Reddit networking sites  Media  Networking  Documents: SlideShare,  Social: FaceBook, MySpace, Google Docs Hi5, Friendster, Orkut,  Video:YouTube, Vimeo Bebo, Tribe  Images: Flickr  Business: LinkedIn, Ryze  Reviews  Blogging  Yelp  Articles  Twitter  E-zine Articles, Reddit  Blogger, WordPress, Drupal,  Others Xanga  Internet radio, podcast (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  8. 8. Social Media Sites Social Networking  Facebook(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  9. 9. Facebook Examples These are *my* friends listed!(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  10. 10. Facebook Examples(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  11. 11. Facebook - responses(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  12. 12. Social Media Sites Business networking  LinkedIn(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  13. 13. Social Media Sites Blogging  Twitter (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  14. 14. Twitter Examples (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  15. 15. Twitter Examples (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  16. 16. Twitter Examples (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  17. 17. Social Media Sites Blogging  Wordpress, Drupal (vs. Blogger)(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  18. 18. Social Media Sites Wordpress  Get your own hosting service and install Wordpress instead of blogging on wordpress.org  Use Atahualpa theme (by BytesForAll) – Looks awesome and tons of customization options without programming  http://wordpress.bytesforall.com  Free!(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  19. 19. Social Media Sites Bookmarking  Del.ici.us Organizing Sharing Profiling (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  20. 20. Social Media Sites  Media  SlideShareA fun exampleThe Brand Gaphttp://www.slideshare.net/coolstuff/the-brand-gap (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  21. 21. Social Media Sites Media  Google Docs(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  22. 22. Social Media Sites Media  Video:YouTube(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012 http://www.youtube.com/watch?v=MpIOClX1jPE
  23. 23. Social Media Sites Reviews  Yelp(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  24. 24. Social Media Sites FourSquare Foursquare Mayors Get 25% Off at Ann Taylor(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  25. 25. FoursquareSocial Media Sites Mayors Get 25% Off at Ann Taylor FourSquare (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  26. 26. Social Media Sites Articles  E-Zine(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  27. 27. How to pick which onesDo a market analysis Who is your audience  Where are they?  What do they like?  Reading articles  Watching videos  Quick updates  Keeping abreast of the most current products/services/courses/etc.(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  28. 28. What role will you play What role will you play?  Listener  Eavesdropper  Market research  Aggregator  Filterer  Contributor  Answerer  Connector  Producer(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  29. 29. How to pursue your role Listener  Contributor  Tweets  How-to articles, videos  RSS feeds  Educate on a topic  Search  Tips and advice Aggregator  Post photos of  Announce upcoming seminars and business/fans/events events  Start discussions  Top # lists  Update status of what you’re doing  Compile reviews/testimonials of products/services  Top # lists  Compile list of links for particular  Review products/services area  Interview prominent people  Maintain up-to-date posts to latest  Offer free news ebooks/samples/podcasts  Repost links to other  Introduce your product/service blogs/tweets/reviews  Testimonials (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  30. 30. Tips Have your customers provide your content  Contests  Coupons  Offer incentives – discounts for loyal customers who participate, recognition at events, links to their own sites from your business site Check grammer/spelling! Be succinct. Don’t self-promote too often.(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  31. 31. Tips Follow net etiquette  All upper case letters = yelling  Do not slander/flame others  Go for solutions, not attacks Keep it real  Be you. Personality is important. Have one.Yet don’t get too personal.  Don’t cheat the system – anything you do will be found out. Be a good role model. Remember, people talk. Guide their conversations. Track your ROI. Google Analytics, track sales, customers.(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  32. 32. Return on Investment (ROI) Establish a baseline % growth annually  $ sales  # transactions 6.3% growth 9.5% growth  # unique customers  # new customers  Customer service satisfaction Write plan & goals Compare to growth with social media efforts  Continual time  Event-based # of friends/followers not necessarily valid – e.g., easy to inflate with fake users. Be careful if you hire  Quarterly an agency that guarantees you X # followers!  Annually(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  33. 33. Summary Write out plan and goals for social media Go where your customers are  If using a new social media site, play with it a bit as a regular person before launching your business on it.  Time-box how much time you spend on social networking, or hire someone. Be you. Measure ROI. Change plan based on results.(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
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