Be Smart Online:      A Social Media Primer for Successful Teens                presented by Lorana Price, CEO Holy Cow Br...
“A brand is everythingand perceptions are 90 percent of a brand.”  Paul Kedrosky, CNBC Television    as appears in Me 2.0 ...
a PERSONAL brand is         based onPERCEPTION & EXPERIENCE        and leads to   YOUR REPUTATION
© Holy Cow Branding, Inc. All rights reserved.   Title of the Presentation
Social Media Myths   “Social media is a fad.”   “Only young people use social media.”   “If I use social media, I’ll have ...
what do OTHERS think when   you see your name?what would YOU LIKE them        to think?
Fact The Internet has fundamentally changed the way people find, discover, share, shop & connect.© 2012 Holy Cow Branding....
Fact Social media is not a fad. It’s a revolution that’s here to stay.© 2012 Holy Cow Branding. All rights reserved.
Fact People are creeping on your sites.© 2012 Holy Cow Branding. All rights reserved.
social media ground rulesThink before you “speak” •    Would your mother approve? •    Would you say it to their face? •  ...
tips for twitter  •    Customize the background  •    Follow people with common interests  •    Share relevant information...
tips for linkedin  •  Make sure your profile as complete as     possible  •  Claim your personal URL  •  Be professional  ...
tips for facebook  •  Decide what should be public vs. private  •  Be selective about the groups you join  •  Claim your p...
BEING ONLINE IS NOT PRIVATE © Holy Cow Branding, Inc. All rights reserved.   Title of the Presentation
BE CLASSY© Holy Cow Branding, Inc. All rights reserved.   Title of the Presentation
KINDNESS COUNTS© Holy Cow Branding, Inc. All rights reserved.   Title of the Presentation
DON’T                                                                             POST                                    ...
Thank You!                                                   Connect With Me                                              ...
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Be Smart Online: A Social Media Primer for Successful Teens

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Teens are using social media, but may not be aware of the hazards, including who may be looking at their profiles: teachers, coaches, recruiters, college admissions staff, etc. This presentation helps successful teens learn how to present themselves well in an online world.

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Be Smart Online: A Social Media Primer for Successful Teens

  1. 1. Be Smart Online: A Social Media Primer for Successful Teens presented by Lorana Price, CEO Holy Cow Branding @LoranaPrice @HolyCowBranding In/LoranaPrice #HolyCowSpeaks© 2012 Holy Cow Branding. All rights reserved.
  2. 2. “A brand is everythingand perceptions are 90 percent of a brand.” Paul Kedrosky, CNBC Television as appears in Me 2.0 by Dan Schawbel
  3. 3. a PERSONAL brand is based onPERCEPTION & EXPERIENCE and leads to YOUR REPUTATION
  4. 4. © Holy Cow Branding, Inc. All rights reserved. Title of the Presentation
  5. 5. Social Media Myths “Social media is a fad.” “Only young people use social media.” “If I use social media, I’ll have to tell them silly personal things.” “NO one really cares about what I’m doing.” “EVERY one really cares about what I’m doing.”© 2012 Holy Cow Branding. All rights reserved.
  6. 6. what do OTHERS think when you see your name?what would YOU LIKE them to think?
  7. 7. Fact The Internet has fundamentally changed the way people find, discover, share, shop & connect.© 2012 Holy Cow Branding. All rights reserved.
  8. 8. Fact Social media is not a fad. It’s a revolution that’s here to stay.© 2012 Holy Cow Branding. All rights reserved.
  9. 9. Fact People are creeping on your sites.© 2012 Holy Cow Branding. All rights reserved.
  10. 10. social media ground rulesThink before you “speak” •  Would your mother approve? •  Would you say it to their face? •  Is this a strategic move? •  Who might see this?
  11. 11. tips for twitter •  Customize the background •  Follow people with common interests •  Share relevant information •  Be strategic •  Think before you tweet
  12. 12. tips for linkedin •  Make sure your profile as complete as possible •  Claim your personal URL •  Be professional •  Research potential places to intern or to set up informational interviews
  13. 13. tips for facebook •  Decide what should be public vs. private •  Be selective about the groups you join •  Claim your personal URL •  Remember that college admissions personnel are looking at your page •  Don’t connect with strangers
  14. 14. BEING ONLINE IS NOT PRIVATE © Holy Cow Branding, Inc. All rights reserved. Title of the Presentation
  15. 15. BE CLASSY© Holy Cow Branding, Inc. All rights reserved. Title of the Presentation
  16. 16. KINDNESS COUNTS© Holy Cow Branding, Inc. All rights reserved. Title of the Presentation
  17. 17. DON’T POST YOUR LOCATION PEOPLE ARE WATCHING YOU© Holy Cow Branding, Inc. All rights reserved. Title of the Presentation
  18. 18. Thank You! Connect With Me @LoranaPrice @HolyCowBranding In/LoranaPrice #HolyCowSpeaks www.holycowbranding.com Special thanks to HubSpot for the research used in this presentation.© 2012 Holy Cow Branding. All rights reserved.
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