appsBridge March 2012 analysis

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March 2012 appsBridge analysis about Mac and iOs Apple App Store

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appsBridge March 2012 analysis

  1. 1. IOS & MAC APP STOREAPPLICATIONS FACT & FIGURES March 2012 appsbridge.com - march 2012
  2. 2. COUNTINGUnderstanding how applications are counted All applications are not available in all countries (in all regional app stores) Example: “yelp” is available in all countries “météo france” is only available in France When Apple announced 500K apps in the App Store (Dec 12th 2011), they count all applications in all countries We only count US apps: that’s why we are looking at less We may take in consideration all applications in the near future appsbridge.com - march 2012
  3. 3. iOs = blue Mac = green iOs Mac appsbridge.com - march 2012
  4. 4. STATISTICS✓ # of iOs & Mac apps ✓ # of categories ✓ table + graph✓ # of apps (%) ✓ # Mac apps by category ✓ # apps per average user rating✓ # of Free/Paid apps ✓ # iOs apps by category ✓ Top 10 by apps by✓ Average Price Paid ✓ table + graphs rating✓ # of Least expensive ✓ # Mac apps by category ✓ AppsBridge iOs ranking apps ✓ table + graphs Top 10✓ # of Most expensive ✓ # of iOs apps validated ✓ AppsBridge Mac ranking apps per month Top 10✓ Mac Price distribution ✓ # of Mac apps validated ✓ Top 10 app version ✓ Mac Price distribution per month (<USD 50) ✓ # of distinct developers ✓ # of Mac vs iOs apps✓ iOs Price distribution validated per month ✓ Top 20 app providers ✓ iOs Price distribution ✓ Weekday of validation/ ✓ Smallest & biggest apps (<USD 50) release appsbridge.com - march 2012
  5. 5. # OF APPLICATIONS489 543 9 367 iOs apps Mac apps iOs Mac appsbridge.com - march 2012
  6. 6. # OF APPLICATIONS (%) Mac apps 1,88% iOs apps 98,12%iOs Mac appsbridge.com - march 2012
  7. 7. # OF FREE/PAID APPS Free Paid TotalMac Apps 1 422 7 945 9 367 15.18% 84.82%iOs Apps 221 534 268 009 489 543 45.25% 54.75% iOs Mac appsbridge.com - march 2012
  8. 8. AVERAGE PRICE PAID USD 3.43 USD 12.87 iOs apps Mac appsUSD 1.88 (including free apps) USD 10.92 (including free apps) iOs Mac appsbridge.com - march 2012
  9. 9. # OF LEAST EXPENSIVE APPSiOs # % Mac # %Free 221 534 45.25% Free 1422 17.90%0.99 134 454 27.47% 0.99 1399 17.61%1.99 53 263 10.88% 1.99 1083 13.63%2.99 24 687 5.04% 2.99 669 8.42%3.99 12 514 2.56% 3.99 399 5.02%4.99 14 159 2.89% 4.99 980 12.33%5.99 4 438 0.91% 5.99 168 2.11%6.99 2 660 0.54% 6.99 350 4.41%7.99 3 402 0.69% 7.99 132 1.66%8.99 1 077 0.22% 8.99 77 0.97%9.99 7 657 1.56% 9.99 772 9.72% iOs Mac appsbridge.com - march 2012
  10. 10. # OF MOST EXPENSIVE APPS iOs # Mac #299.99 33 229.99 3349.99 8 239.99 1399.99 13 249.99 7449.99 7 299.99 9499.99 16 349.99 2599.99 11 399.99 5699.99 1 499.99 5799.99 1 699.99 1899.99 1 899.99 3999.99 20 999.99 2 iOs Mac appsbridge.com - march 2012
  11. 11. MAC PRICE DISTRIBUTION log scale1 000 100 10 1 USD0 USD250 USD500 USD750 USD1 000 Mac appsbridge.com - march 2012
  12. 12. MAC PRICE DISTRIBUTION1 500 PRICE < USD 501 2501 000 Magical price effect (4.99, 9.99, 14.99...) 750 500 250 0 USD0 USD5 USD10 USD15 USD20 USD25 USD30 USD35 USD40 USD45 USD50 Mac appsbridge.com - march 2012
  13. 13. IOS PRICE DISTRIBUTION1 000 000 log scale 10 000 Interesting hockey stick effect many apps at the highest price 100 1 USD0 USD250 USD500 USD750 USD1 000 iOs appsbridge.com - march 2012
  14. 14. IOS PRICE DISTRIBUTION1 000 000 log scale / price < USD 50 10 000 Magical price effect* More apps at 19.99 than 15.99. 16.99. 17.99 or 18.99 100 1 USD0 USD5 USD10 USD15 USD20 USD25 USD30 USD35 USD40 USD45 USD50 * the effect is visually reduced by log scale iOs appsbridge.com - march 2012
  15. 15. # OF CATEGORIES 21 16 21iOs apps shared categories Mac apps Business, Education, Entertainment, Finance, Games, Lifestyle, Medical, Music, News, Productivity, Reference, Social Networking, Sports, Travel, Utilities, Weather iOs Mac appsbridge.com - march 2012
  16. 16. # MAC APPS BY CATEGORY 1/2 avg price # % # free # paid avg price paid (w/ free) Business 323 3.45 % 63 260 29.01 23.35 Developer Tools 346 3.69 % 53 293 18.04 15.27 Education 762 8.13 % 92 670 10.46 9.2 Entertainment 242 2.58 % 57 185 3.48 2.66 Finance 157 1.68 % 13 144 17.84 16.36 Games 2 478 26.45 % 371 2107 5.13 4.36Graphics & Design 346 3.69 % 38 308 33.37 29.71Healthcare & Fitness 111 1.19 % 15 96 7.00 6.05 Lifestyle 158 1.69 % 27 131 8.40 6.97 Medical 114 1.22 % 8 106 24.30 22.6 Music 574 6.13 % 76 498 17.32 15.03 Mac appsbridge.com - march 2012
  17. 17. # MAC APPS BY CATEGORY 2/2 avg price # % # free # paid avg price paid (w/ free) News 52 0.56 % 12 40 16.04 12.34 Photography 374 3.99 % 49 325 13.72 11.92 Productivity 970 10.36 % 146 824 20.31 17.26 Reference 206 2.2 % 23 183 16.61 14.75Social Networking 156 1.67 % 50 106 5.28 3.59 Sports 50 0.53 % 5 45 21.19 19.07 Travel 63 0.67 % 9 54 10.23 8.77 Utilities 1 464 15.63 % 274 1 190 7.56 6.15 Video 371 3.96 % 35 336 26.41 23.92 Weather 50 0.53 % 6 44 7.74 6.81 total 9 367 1 422 7 945 12.87 10.92 Mac appsbridge.com - march 2012
  18. 18. 0 625 1 250 1 875 2 500 323 Business 346 Developer Tools 762 Education 242 Entertainment 157 Finance Games 2 478 346 Graphics & Design 111 Healthcare & Fitness 158 Lifestyle Medical 114Mac 574 Music 52 News 374 Photography 970 Productivity 206 Reference 156 Social Networking 50 Sports 63 Travel Utilities 1 464 371 Video # MAC APPS BY CATEGORY 50 Weatherappsbridge.com - march 2012
  19. 19. 0 625 1 250 1 875 2 500 63 260 Business 53 293 Developer Tools 92 670 Education 57 185 Entertainment 13 144 Finance 371 Games 2107 free 38 308 Graphics & Design 15 96 Healthcare & Fitness 27 131 Lifestyle 8 106 MedicalMac 76 498 Music 12 40 News 49 325 Photography 146 824 Productivity 23 183 paid Reference 50 106 Social Networking 5 45 Sports 9 54 Travel 274 Utilities 1190 35 336 Video 6 # MAC APPS BY CATEGORY 44 Weatherappsbridge.com - march 2012
  20. 20. # IOS APPS BY CATEGORY 1/2 avg price # % # free # paid avg price paid (w/ free) Book 41 061 8.39 % 6 599 34 462 4.09 3.44 Business 23 525 4.81 % 17 818 5 707 9.86 2.39 Catalogs 24 0 % 22 2 14.49 1.21 Education 46 580 9.51 % 16 696 29 884 4.20 2.69Entertainment 51 167 10.45 % 23 161 28 006 1.77 0.97 Finance 9 968 2.04 % 6 509 3 459 4.50 1.56 Games 84 381 17.24 % 35 267 49 114 1.65 0.96Health & Fitness 12 226 2.5 % 4 745 7 481 2.94 1.80 Lifestyle 39 778 8.13 % 23 168 16 610 2.76 1.15 Medical 9 753 1.99 % 4 387 5 366 10.93 6.01 Music 21 694 4.43 % 12 182 9 512 3.14 1.37 iOs appsbridge.com - march 2012
  21. 21. # IOS APPS BY CATEGORY 2/2 avg price # % # free # paid avg price paid (w/ free) Navigation 8 240 1.68 % 2 826 5 414 6.82 4.48 News 13 434 2.74 % 10 861 2 573 2.97 0.57 Photo & Video 11 380 2.32 % 4 546 6 834 3.20 1.92 Productivity 14 031 2.87 % 6 077 7 954 4.72 2.67 Reference 17 968 3.67 % 6 487 11 481 4.57 2.92Social Networking 9 119 1.86 % 6 461 2 658 1.89 0.55 Sports 15 069 3.08 % 7 152 7 917 3.47 1.82 Travel 26 695 5.45 % 10 568 16 127 3.43 2.07 Utilities 31 236 6.38 % 14 951 16 285 2.96 1.54 Weather 2 214 0.45 % 1 051 1 163 1.94 1.02 total 489 543 221 534 268 009 3.43 1.88 iOs appsbridge.com - march 2012
  22. 22. # IOS APPS BY CATEGORY90 000 84 38167 500 51 167 46 58045 000 41 061 39 778 31 236 26 695 23 525 21 69422 500 17 968 14 031 15 069 12 226 13 434 9 968 11 380 9 753 8 240 9 119 2 214 24 0 Book Business Catalogs Education Entertainment Finance Games Health & Fitness Lifestyle Medical Music Navigation News Photo & Video Productivity Reference Social Networking Sports Travel Utilities Weather iOs appsbridge.com - march 2012
  23. 23. # IOS APPS BY CATEGORY free paid90 00067 500 49 11445 000 28 006 29 884 16 610 34 46222 500 5 707 16 285 35 267 16 127 9 512 23 161 23 168 2 573 11 481 7 917 17 818 7 481 7 954 16 696 3 459 5 366 12 182 5 414 6 834 2 658 14 951 10 861 10 568 6 599 6 509 4 745 4 387 2 826 4 546 6 077 6 487 6 461 7 152 1 163 0 2 22 1 051 Book Business Catalogs Education Entertainment Finance Games Health & Fitness Lifestyle Medical Music Navigation News Photo & Video Productivity Reference Social Networking Sports Travel Utilities Weather iOs appsbridge.com - march 2012
  24. 24. 0 7 500 15 000 22 500 30 000 08-07 08-08 08-09 08-10 08-11 08-12 2008 09-01 09-02 09-03 09-04 09-05 09-06 09-07 2009 09-08 09-09 09-10 09-11 09-12 10-01 10-02 10-03iOs 10-04 10-05 10-06 10-07 2010 10-08 10-09 10-10 10-11 10-12 11-01 11-02 11-03 * still active 11-04 11-05 11-06 11-07 2011 11-08 11-09 11-10 11-11 11-12 12-01 12-02 # IOS APPS* VALIDATED PER MONTHappsbridge.com - march 2012
  25. 25. # MAC APPS* VALIDATED PER MONTH * still active1 200 2011 900 600 300 0 10-12 11-01 11-02 11-03 11-04 11-05 11-06 11-07 11-08 11-09 11-10 11-11 11-12 12-01 12-02 Mac appsbridge.com - march 2012
  26. 26. 0 7 500 15 000 22 500 30 000 month 1 month 2 month 3 month 4 month 5 month 6 Y1 month 7 month 8iOs month 9 month 10 month 11 month 12 month 13 month 14 month 15 month 16 month 17 month 18 Y2 month 19 month 20 month 21 month 22 * still active month 23 month 24 month 25 month 26 month 27 month 28 month 29 month 30 month 31 Y3 month 32 month 33Mac month 34 month 35 month 36 month 37 month 38 month 39 month 40 month 41 Y4 month 42 month 43 month 44 # APPS* VALIDATED PER MONTHappsbridge.com - march 2012
  27. 27. WEEKDAY OF VALIDATION/RELEASE iOs Mac Sunday 23 059 (4.7%) 532 (5.7%) Monday 51 224 (10.5%) 935 (10%) Tuesday 88 742 (18.1%) 1 633 (17.4%)Wednesday 89 967 (18.4%) 1 925 (20.6%)Thursday 93 973 (19.2%) 2 019 (21.6%) Friday 93 621 (19.1%) 1 803 (19.2%) Saturday 48 957 (10%) 520 (5.6%) iOs Mac appsbridge.com - march 2012
  28. 28. WEEKDAY OF VALIDATION/RELEASE iOs Mac100 000 2 019 1 803 1 633 1 925 75 000 50 000 935 520 89 967 93 973 93 621 88 742 25 000 51 224 48 957 532 23 059 0 Sunday Monday Tuesday Wednesday Thursday Friday Saturday iOs Mac appsbridge.com - march 2012
  29. 29. # APPS PER AVERAGE USER RATING iOs Mac0 (not rated) 173 607 (35.5%) 2 043 (21.8%) 1 23 294 (4.8%) 597 (6.4%) 2 35 599 (7.3%) 779 (8.3%) 3 88 994 (18.2%) 1 564 (16.7%) 4 81 732 (16.7%) 2 222 (23.7%) 5 86 317 (17.6%) 2 162 (23.1%) iOs Mac appsbridge.com - march 2012
  30. 30. TOP 10 APPS BY RATING avg. avg. iOs # ratings Mac # ratings rating rating Facebook 4 1 895 905 OS X Lion 4 24 564Words With Friends Free 4 1 076 335 FreeMemory 5 9 655 Temple Run 5 824 737 Twitter 4 4 500 Zombie Farm 5 813 371 Angry Birds 4 3 422 Angry Birds 5 720 430 iCleanMemory 5 2 552 Pandora Radio 4 617 663 Final Cut Pro 4 2 551 UNO™ - FREE 3 551 355 Smart Converter 5 2 515textPlus Free Texting + Group Text 3 516 939 Evernote 5 2 267 Myspace 4 516 330 Caffeine 5 2 259 Angry Birds Lite 5 508 744 Alfred 5 1 895 iOs Mac appsbridge.com - march 2012
  31. 31. APPSBRIDGE IOS RANKING* TOP 10 * we consider user ratings and ratings count Paid & Free Paid Free Facebook Angry Birds FacebookWords With Friends Free Words With Friends Words With Friends Free Temple Run Fruit Ninja Temple Run Zombie Farm Tap Tap Revenge 3 Zombie Farm Angry Birds Plants vs. Zombies Angry Birds Lite Angry Birds Lite Doodle Jump Pandora Radio Pandora Radio Tap Tap Revenge 2.6 Move the Box Move the Box Cut the Rope Myspace Words With Friends Do Not Press The Red Button Backgrounds Myspace Tiny Wings Instagram iOs appsbridge.com - march 2012
  32. 32. APPSBRIDGE MAC RANKING* TOP 10 * we consider user ratings and ratings countPaid & Free Paid Free OS X Lion OS X Lion FreeMemory FreeMemory Angry Birds Twitter Twitter iCleanMemory Smart Converter Angry Birds Final Cut Pro Evernote iCleanMemory Sparrow CaffeineSmart Converter Reeder Alfred Evernote Ringer - Ringtone Maker swackett Caffeine Pixelmator MPlayerX Final Cut Pro FaceTime Pee Monkey Plant Bloom - FREE Alfred iVI Rail Maze Mac appsbridge.com - march 2012
  33. 33. APP VERSION TOP 10iOs # % Mac # %1.0 156 184 31.9 % 1.0 2 213 23.63 %1.1 59 091 12.07 % 1.1 865 9.23 %1.2 30 670 6.27 % 1.2 455 4.86 %2.0 20 273 4.14 % 1.0.1 423 4.52 %1.3 15 624 3.19 % 1.0.0 353 3.77 %1.0.1 13 593 2.78 % 1.3 208 2.22 %1.0.0 10 067 2.06 % 1.0.2 189 2.02 %1.4 8 426 1.72 % 2.0 186 1.99 % 1 7 775 1.59 % 1.4 154 1.64 %1.5 7 583 1.55 % 1.1.1 134 1.43 % iOs Mac appsbridge.com - march 2012
  34. 34. # OF DISTINCT DEVELOPERS125 624 126 968 3 805iOs developers developers Mac developers 98,94% 3% 123 163 2 461 1 344iOs only developers iOs & Mac developers Mac only developers iOs Mac appsbridge.com - march 2012
  35. 35. TOP 20 APP PROVIDERS # # Andrews UK Limited 3 511 xhumans 896 Your Mobile Apps Inc. 1 691 Blackstone Audio 872IndiaNIC Infocom Limited 1 631 Credencys Solutions Inc 866 for-side.com 1 299 Vallabh Papdiwala 822 AppWarrior 1 068 AppsPublisher.com 822 Feng 996 Brentwick 759 OReilly Media, Inc. 992 Innovative Language Learning, LLC 683 i-mobilize, inc. 986 G.P. Imports, Inc. 675 DMBC 920 FidesReef 672 SmartPocket.Inc 907 Exact REAL 654 iOs Mac appsbridge.com - march 2012
  36. 36. SMALLEST & BIGGEST APPSSmallest Biggest15.64 2kilobytes gigabytes iOs Mac appsbridge.com - march 2012
  37. 37. THANKS✓ Thanks to these apps for not having sued us yet for using their icon in our logo ✓ AIM ✓ RedLaserBarcode Scanner and QR Code Reader ✓ PayPal ✓ Instapaper ✓ Path ✓ Discovery Channel ✓ Skype ✓ Groupon ✓ Boingo Wi-Finder ✓ Editions by AOL appsbridge.com - march 2012
  38. 38. CONTACTappsBridge Laurent Pantanacce (@loran) appsbridge.com @appsbridge laurent@appsbridge.com +1 650 866-5445 appsbridge.com - march 2012

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