Retail Mobility Report -- 25 JUNE 2012

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Is Mobile the New Answer to Propel Growth?

A new battle wages to redesign the shopping experience. All retailers are turning to mobility, and the use of digital technologies, to capture market share. While mobile strategies offer great opportunities for the extended supply chain, from the shopper through supplier’s supplier, the current focus is on demand generation. It is early. The efforts are in test mode, but excitement abounds.

Published in: Business, Technology
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