“Social Commerce provides social context to the shopping experience.  It is not B2C.”<br />“Social commerce is in developm...
Our belief….<br />“The use of Social Technologies to connect, listen, understand and engage to improve the shopping experi...
There were many trails west….<br />4<br />
Are you pushing forward?<br />5<br />
The Rise of Social Commerce<br />6<br />
7<br />Fans like You!  Amazon partners with Facebook to show customers what their friends have bought<br />
The Rise of Social Commerce<br />8<br />
Review Aggregation:  Pros, cons and best uses<br />
The Voice of the Customer<br />10<br />
11<br />Listening and Learning in New Product Launch: Produce Saver Response<br />#Future15SB  @bwdumars<br />
12<br />Listening and Learning in New Product Launch: Produce Saver Response<br />#Future15SB  <br />@bwdumars<br />
The Rise of Social Commerce<br />13<br />
The Voice of the Customer<br />14<br />
15<br />Customers choose which designs get created in ModCloth’s Be The Buyer Program<br />
The Rise of Social Commerce<br />16<br />
17<br />2-D Barcodes<br />
18<br />Mattel shoppers can shop together, browsing and sharing in real time<br />Product<br />Psychographic<br />Behavior...
Preparing for the Journey<br />We don’t know what “west” looks like<br />Find a Scout:  Customer advocate to help navigate...
20<br />Lora Cecere	<br />	Partner, Altimeter Group<br />Follow me:  <br />Twitter:   		lcecere<br />Linkedin:		www.linked...
Lora presentation for the rise of social commerce
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Lora presentation for the rise of social commerce

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  • http://www.modcloth.com/storefront/products/be_the_buyer
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  • Lora presentation for the rise of social commerce

    1. 1.
    2. 2. “Social Commerce provides social context to the shopping experience. It is not B2C.”<br />“Social commerce is in development. It is less about cool widgets and more about the power of the digital relationship.”<br />“Engaging on topics that are important and earning the right to offer them the opportunity to buy. Earning attention and capturing intention to deliver a personalized response. “<br />“It is a new way to manage the long tail of the value chain. Product selection by the people for the people.”<br /> <br />Interviews: Whatis Social Commerce?<br />2<br />
    3. 3. Our belief….<br />“The use of Social Technologies to connect, listen, understand and engage to improve the shopping experience.”<br />3<br />
    4. 4. There were many trails west….<br />4<br />
    5. 5. Are you pushing forward?<br />5<br />
    6. 6. The Rise of Social Commerce<br />6<br />
    7. 7. 7<br />Fans like You! Amazon partners with Facebook to show customers what their friends have bought<br />
    8. 8. The Rise of Social Commerce<br />8<br />
    9. 9. Review Aggregation: Pros, cons and best uses<br />
    10. 10. The Voice of the Customer<br />10<br />
    11. 11. 11<br />Listening and Learning in New Product Launch: Produce Saver Response<br />#Future15SB @bwdumars<br />
    12. 12. 12<br />Listening and Learning in New Product Launch: Produce Saver Response<br />#Future15SB <br />@bwdumars<br />
    13. 13. The Rise of Social Commerce<br />13<br />
    14. 14. The Voice of the Customer<br />14<br />
    15. 15. 15<br />Customers choose which designs get created in ModCloth’s Be The Buyer Program<br />
    16. 16. The Rise of Social Commerce<br />16<br />
    17. 17. 17<br />2-D Barcodes<br />
    18. 18. 18<br />Mattel shoppers can shop together, browsing and sharing in real time<br />Product<br />Psychographic<br />Behavioral<br />Socialgraphic<br />Intention<br />X-Selling: High<br />
    19. 19. Preparing for the Journey<br />We don’t know what “west” looks like<br />Find a Scout: Customer advocate to help navigate the trail<br />Lighten your load as you go….<br />19<br />
    20. 20. 20<br />Lora Cecere <br /> Partner, Altimeter Group<br />Follow me: <br />Twitter: lcecere<br />Linkedin: www.linkedin.com/in/lcecere<br />Blog: www.supplychainshaman.com<br />
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