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Lora presentation for the rise of social commerce

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  • http://www.modcloth.com/storefront/products/be_the_buyer
  • http://www.stickybits.com/
  • Google sidewiki browser plug in and leaves comment on any site.
  • Transcript

    • 1.
    • 2. “Social Commerce provides social context to the shopping experience. It is not B2C.”
      “Social commerce is in development. It is less about cool widgets and more about the power of the digital relationship.”
      “Engaging on topics that are important and earning the right to offer them the opportunity to buy. Earning attention and capturing intention to deliver a personalized response. “
      “It is a new way to manage the long tail of the value chain. Product selection by the people for the people.”
       
      Interviews: Whatis Social Commerce?
      2
    • 3. Our belief….
      “The use of Social Technologies to connect, listen, understand and engage to improve the shopping experience.”
      3
    • 4. There were many trails west….
      4
    • 5. Are you pushing forward?
      5
    • 6. The Rise of Social Commerce
      6
    • 7. 7
      Fans like You! Amazon partners with Facebook to show customers what their friends have bought
    • 8. The Rise of Social Commerce
      8
    • 9. Review Aggregation: Pros, cons and best uses
    • 10. The Voice of the Customer
      10
    • 11. 11
      Listening and Learning in New Product Launch: Produce Saver Response
      #Future15SB @bwdumars
    • 12. 12
      Listening and Learning in New Product Launch: Produce Saver Response
      #Future15SB
      @bwdumars
    • 13. The Rise of Social Commerce
      13
    • 14. The Voice of the Customer
      14
    • 15. 15
      Customers choose which designs get created in ModCloth’s Be The Buyer Program
    • 16. The Rise of Social Commerce
      16
    • 17. 17
      2-D Barcodes
    • 18. 18
      Mattel shoppers can shop together, browsing and sharing in real time
      Product
      Psychographic
      Behavioral
      Socialgraphic
      Intention
      X-Selling: High
    • 19. Preparing for the Journey
      We don’t know what “west” looks like
      Find a Scout: Customer advocate to help navigate the trail
      Lighten your load as you go….
      19
    • 20. 20
      Lora Cecere
      Partner, Altimeter Group
      Follow me:
      Twitter: lcecere
      Linkedin: www.linkedin.com/in/lcecere
      Blog: www.supplychainshaman.com

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