Lora presentation for the rise of social commerce
 

Lora presentation for the rise of social commerce

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Lora presentation for the rise of social commerce Lora presentation for the rise of social commerce Presentation Transcript

  • “Social Commerce provides social context to the shopping experience. It is not B2C.”
    “Social commerce is in development. It is less about cool widgets and more about the power of the digital relationship.”
    “Engaging on topics that are important and earning the right to offer them the opportunity to buy. Earning attention and capturing intention to deliver a personalized response. “
    “It is a new way to manage the long tail of the value chain. Product selection by the people for the people.”
     
    Interviews: Whatis Social Commerce?
    2
  • Our belief….
    “The use of Social Technologies to connect, listen, understand and engage to improve the shopping experience.”
    3
  • There were many trails west….
    4
  • Are you pushing forward?
    5
  • The Rise of Social Commerce
    6
  • 7
    Fans like You! Amazon partners with Facebook to show customers what their friends have bought
  • The Rise of Social Commerce
    8
  • Review Aggregation: Pros, cons and best uses
  • The Voice of the Customer
    10
  • 11
    Listening and Learning in New Product Launch: Produce Saver Response
    #Future15SB @bwdumars
  • 12
    Listening and Learning in New Product Launch: Produce Saver Response
    #Future15SB
    @bwdumars
  • The Rise of Social Commerce
    13
  • The Voice of the Customer
    14
  • 15
    Customers choose which designs get created in ModCloth’s Be The Buyer Program
  • The Rise of Social Commerce
    16
  • 17
    2-D Barcodes
  • 18
    Mattel shoppers can shop together, browsing and sharing in real time
    Product
    Psychographic
    Behavioral
    Socialgraphic
    Intention
    X-Selling: High
  • Preparing for the Journey
    We don’t know what “west” looks like
    Find a Scout: Customer advocate to help navigate the trail
    Lighten your load as you go….
    19
  • 20
    Lora Cecere
    Partner, Altimeter Group
    Follow me:
    Twitter: lcecere
    Linkedin: www.linkedin.com/in/lcecere
    Blog: www.supplychainshaman.com