Lora presentation for the rise of social commerce

“Social Commerce provides social context to the shopping experience. It is not B2C.”
“Social commerce is in development. It is less about cool widgets and more about the power of the digital relationship.”
“Engaging on topics that are important and earning the right to offer them the opportunity to buy. Earning attention and capturing intention to deliver a personalized response. “
“It is a new way to manage the long tail of the value chain. Product selection by the people for the people.”

Interviews: Whatis Social Commerce?
2

Our belief….
“The use of Social Technologies to connect, listen, understand and engage to improve the shopping experience.”
3

There were many trails west….
4

Are you pushing forward?
5

The Rise of Social Commerce
6

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Fans like You! Amazon partners with Facebook to show customers what their friends have bought

8

Review Aggregation: Pros, cons and best uses

The Voice of the Customer
10

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Listening and Learning in New Product Launch: Produce Saver Response
#Future15SB @bwdumars

12
Listening and Learning in New Product Launch: Produce Saver Response
#Future15SB
@bwdumars

13

The Voice of the Customer
14

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Customers choose which designs get created in ModCloth’s Be The Buyer Program

16

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2-D Barcodes

18
Mattel shoppers can shop together, browsing and sharing in real time
Product
Psychographic
Behavioral
Socialgraphic
Intention
X-Selling: High

Preparing for the Journey
We don’t know what “west” looks like
Find a Scout: Customer advocate to help navigate the trail
Lighten your load as you go….
19

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Lora Cecere
Partner, Altimeter Group
Follow me:
Twitter: lcecere
Linkedin: www.linkedin.com/in/lcecere
Blog: www.supplychainshaman.com

http://digitalcpg.com	1911
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http://socialcommercetoday.com	379
http://www.junycap.com	91
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http://venturesquare.net	65
http://www.iverslas.lt	39
http://translate.googleusercontent.com	14
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http://mods.by	11
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http://www.adtelligence.de	7
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http://pathwaypr.com	5
http://twitter.com	3
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http://adtelligence.de	2
http://www.socialcommercetoday.com	1
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http://www.paperpixeldesign.com	1
http://ieyil.blogspot.com	1
http://www.smm3.org	1

Lora presentation for the rise of social commerce

by Lora Cecere Supply Chain Insights on Nov 01, 2010

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Lora presentation for the rise of social commerce — Presentation Transcript