1. Media Literacy
English 11 AP
12 Nov 2010
2. Nook ColorNook Color
Barnes and Noble created this advertisement to promote their new
Nook Color, which may appeal to the avid reader or technology fiend.
This ad claims the Nook Color to be the “ultimate reading
experience” however, this ad fails to mention its limited battery life,
lagging touch screen, and lousy software. This ad lacks these details to
entrance a consumer with the idea that the nook is perfect for them.
Barnes and Noble persuades their buyers that they have never really
read a book until they have read one on a nook.
3. Star bucks
4. Best looking Beverage
This photo represents propaganda 100%. It has the basic female vibe whether
women are working or just want a place to study. Star bucks gives people the
illusion of being in style similar to people and usually women in Hollywood
who have photos taken of them drinking this name brand coffe with the
latest fashion. Star bucks is the it coffe and wants others to feel that they
need this coffe to feel excited happy and basically famous. When people
drink this they usually carry it around in busy work areas such as L.A. or
chicago where its lively, chaotic and where everything is happening. This
brand name coffe could appeal to various ages because it enhances the
youth. In reality its just coffe that you could buy at regular cafes but what
people are going to respond is “ its not starbucks” meaning its not the coffe
that everyone gets and its not the famous one.
5. Celebrity EndorsementsCelebrity Endorsements
These are two advertisements for Ann Taylor and Victoria’s Secret.
These two clothing companies used Hiedi Klum’s star power to
persuade women to buy their products. Victoria’s Secret features Heidi
Klum looking seductive in a bra, marketing her sex appeal. It
convinces women that they will look and feel like a supermodel if they
buy this bra. The Ann Taylor ad shows Hedi smiling brightly while
sporting their latest designs, implying that wearing Ann Taylor will
make you happy and feel fulfilled and look as trendy as this former
model. This ad fails to remind American women that statistically more
than half of them are overweight or obese, far from supermodel
standards. Omitting this important fact benefits the clothing companies
since some gullible women will succumb to this avenue of
6. Victorias Secret
7. Must have bra because. . .
This is a store window at a mall for victorias secret. This ad is selling because it
appeals to women such as teenage girls, there is sexuality in the add, the girl
wearing the bra appears to be an average girl making faces, displaying her
excitement and entertainment. The ad as well says “ A million ways to wear
it” this gives the teenage girl the impression that you could wear this bra
whenever and how ever and still look good. In reality the bra probably can
only be worn maybe 7 different ways, so what happened to the other 993,000
ways? Victorias secret is known for their sex drive towards women and even
men. Men have the best influence towards women who shop frequently at
victorias secret, because their opinion on how beautiful the models look
makes the women want the product more. These women want to look good
for the opposite sex usually and want to have that supermodel, seductive,
sexy look that makes them wanted and praised like the models are. These ads
say if you want to have fun and look this good, you buy victorias secret
because thats what life is all about.
This advertisement was created by Apple, featuring their
new iPad. This ad targets the Apple consumer as well as
those who love to have the latest and greatest. Apple
claims the iPad to be “magical” and “revolutionary”. This
exaggeration leads the consumer to believe that the iPad
will change their lives, bettering it for the “unbelievable”
price of $499, making $500 sound like chump change.
Apple fails to mention the iPad’s inability to multitask and
support Flash to name a few issues. They allow the
consumer to figure this out on their own after they have
already purchased it.