+Increasing reader engagement through embeddable social                    prediction widgets
Premonit is a social platform wherepeople predict on the outcomes offuture events. Users compete with     their friends to...
MEDIA TRENDS• More   social.• More   personalization.• More   mobile.• Bottom   line - More engagement.
WASHINGTON POST’S   APPROACHES         SocialMobile            Personalization
WASHINGTON POST’S   APPROACHES         SocialMobile            Personalization
WASHINGTON POST’S   APPROACHES         SocialMobile            Personalization
WASHINGTON POST’S   APPROACHES         SocialMobile            Personalization
WASHINGTON POST’S   APPROACHES         SocialMobile            Personalization
WASHINGTON POST’S   APPROACHES         SocialMobile            Personalization
WASHINGTON POST’S   APPROACHES         SocialMobile            Personalization
WASHINGTON POST’S   APPROACHES         Social                  ?Mobile                Personalization
WASHINGTON POST’S   APPROACHES         SocialMobile            Personalization
WASHINGTON POST’S   APPROACHES         SocialMobile            Personalization
SOCIAL PREDICTIONS• Everybody   wants to know the future.   -   Sports betting: $400 billion/year industry   -   Stock mar...
SOCIAL PREDICTIONS +               NEWS• Increased   engagement with a story• Prolonged    engagement with a developing st...
THE PLAN
1.             Social Predictions widgetVideo Demo: http://www.youtube.com/watch?v=TDEzU2hR-MM&hd=1
2.Inline Prediction Widgets
Poll Will either of thecandidates pull outof any swing state?and 89 others predicted.
Poll Will either of thecandidates pull outof any swing state?Yes   17No                 83and 89 others predicted.
3.E-mail Notifications
Links to WaPo article    on event page
Direct back to Washington Post
THE SILVER EFFECTWisdom of the Crowds vs. Pundits
100                   75Probability (%)                   50                   25                     0                   ...
PEOPLE PREDICT ALL THE TIME  CFB Bowl Games, Oscars, Super Bowl, March Madness, TVFinales, Global News, Supreme Court case...
+    Thoughts?
Premonit Widget - Washington Post
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Premonit Widget - Washington Post

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  • Premonit Widget - Washington Post

    1. 1. +Increasing reader engagement through embeddable social prediction widgets
    2. 2. Premonit is a social platform wherepeople predict on the outcomes offuture events. Users compete with their friends to be right.
    3. 3. MEDIA TRENDS• More social.• More personalization.• More mobile.• Bottom line - More engagement.
    4. 4. WASHINGTON POST’S APPROACHES SocialMobile Personalization
    5. 5. WASHINGTON POST’S APPROACHES SocialMobile Personalization
    6. 6. WASHINGTON POST’S APPROACHES SocialMobile Personalization
    7. 7. WASHINGTON POST’S APPROACHES SocialMobile Personalization
    8. 8. WASHINGTON POST’S APPROACHES SocialMobile Personalization
    9. 9. WASHINGTON POST’S APPROACHES SocialMobile Personalization
    10. 10. WASHINGTON POST’S APPROACHES SocialMobile Personalization
    11. 11. WASHINGTON POST’S APPROACHES Social ?Mobile Personalization
    12. 12. WASHINGTON POST’S APPROACHES SocialMobile Personalization
    13. 13. WASHINGTON POST’S APPROACHES SocialMobile Personalization
    14. 14. SOCIAL PREDICTIONS• Everybody wants to know the future. - Sports betting: $400 billion/year industry - Stock market. - Election projection maps. - Millions of subscribers to Macrumors.• Everybody wants to know what their friends think
    15. 15. SOCIAL PREDICTIONS + NEWS• Increased engagement with a story• Prolonged engagement with a developing story• Social Predicting vs. Social Reading • Active vs. Passive sharing. • Competition
    16. 16. THE PLAN
    17. 17. 1. Social Predictions widgetVideo Demo: http://www.youtube.com/watch?v=TDEzU2hR-MM&hd=1
    18. 18. 2.Inline Prediction Widgets
    19. 19. Poll Will either of thecandidates pull outof any swing state?and 89 others predicted.
    20. 20. Poll Will either of thecandidates pull outof any swing state?Yes 17No 83and 89 others predicted.
    21. 21. 3.E-mail Notifications
    22. 22. Links to WaPo article on event page
    23. 23. Direct back to Washington Post
    24. 24. THE SILVER EFFECTWisdom of the Crowds vs. Pundits
    25. 25. 100 75Probability (%) 50 25 0 September October November December January February Month Who will win the Super Bowl? Raw Redskins 196 Weighted Redskins 72% Predictions: Texans 25 Likelihood: Texans 28% 0 50 100 150 200 EXAMPLE: SUPER BOWL ODDS ... according to Premonit’s wisdom of the crowds
    26. 26. PEOPLE PREDICT ALL THE TIME CFB Bowl Games, Oscars, Super Bowl, March Madness, TVFinales, Global News, Supreme Court cases, IPOs, Stock prices, Grammys, Emmys, Tonys, military actions, Olympics, product launches, elections...
    27. 27. + Thoughts?

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