Lara .C.
I will use things such as surveys and interviews
to get my primary research and so I can find
out what kind of audience is...
Survey results:
What type of magazines you like?
get information from
internet
Rock
Bar colour

kerrang
N/A
0

2

4

6

8
What genre of music do you listen to?
80s music
Jazz
Rap/ hiphop
Electronic
Bar colour

Pop
Metal
Rock
0

1

2

3

4

5
Things that I did to get my primary research was survey that I created on
monkey survey. I also did an interview with a Ke...
Kerrang audience profile:
Kerrang reader
profiles tend have
more males reading
than females. Kerrang
readers tend to be
yo...
Classic rock audience profile:
Most readers are
35+ years old. Most
readers are men.
Classic rock
audience are very
loyal ...
Metal hammer audience profile:
The average age of metal
hammer readers is 22.
over half of them are
studying. 85% of reade...
NME audience profile:
There is more male
than female readers in
NME’s reader profile.
There readers are
young. Just less t...
MOJO audience profile:

MOJO magazine
have more male
readers than
female. Young
and middle age
people seemed to
like MOJO.
Thank you for reading
Audience research
Audience research
Audience research
Audience research
Audience research
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Audience research

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Media studies: audience research.

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Audience research

  1. 1. Lara .C.
  2. 2. I will use things such as surveys and interviews to get my primary research and so I can find out what kind of audience is out there. For secondary research I will use other magazine companies primary research for my secondary research.
  3. 3. Survey results:
  4. 4. What type of magazines you like? get information from internet Rock Bar colour kerrang N/A 0 2 4 6 8
  5. 5. What genre of music do you listen to? 80s music Jazz Rap/ hiphop Electronic Bar colour Pop Metal Rock 0 1 2 3 4 5
  6. 6. Things that I did to get my primary research was survey that I created on monkey survey. I also did an interview with a Kerrang fan. Interviewers profile: Name: Jack Age: 18 Gender: male Music: Rock, pop, punk and metal Magazines: Kerrang and Rock sound Hobbies: Goes to friends Gigs Positives: Negatives: - You can tailor your research to get the information you need - It can take a long time to set-up, gather and collate information - You can ask additional questions during interviews - Finding reliable respondents can be difficult
  7. 7. Kerrang audience profile: Kerrang reader profiles tend have more males reading than females. Kerrang readers tend to be young people because it’s a rock magazine and older people tend to prefer classical or pleasant calm music. http://magazines.bauermediaadvertising.com/magazines/detail/kerrang
  8. 8. Classic rock audience profile: Most readers are 35+ years old. Most readers are men. Classic rock audience are very loyal to classic rock magazine. Classic rock readers are prepared to pay for good quality music. Media pack
  9. 9. Metal hammer audience profile: The average age of metal hammer readers is 22. over half of them are studying. 85% of readers spend and average of 3 hours reading metal hammer magazines. Metal hammer readers and young readers because metal is not calm music.
  10. 10. NME audience profile: There is more male than female readers in NME’s reader profile. There readers are young. Just less than half or them are students. There keen interests are mobiles, music and films and have a very strong bond with NME
  11. 11. MOJO audience profile: MOJO magazine have more male readers than female. Young and middle age people seemed to like MOJO.
  12. 12. Thank you for reading

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