Looppa Creating social communities that generate new values!
Media companies are losing audiences, revenue, mobilization across properties
Audiences on Facebook, Twitter not on network’s property
Losing potential revenue and cross selling
Can’t engage audiences to action
Lack rich analytics.
No control on Database, look & feel.
A few examples… Harry Potter Movie 10,572,288 fans . Taylor Swift Musician 14,322,040 fans. Playboy Communications 3,706,933 fans. CSI Miami TV Show 5,324,790 fans. MythBusters TV Show 3,069,943 fans. Glee TV Show 9,451,986 fans.
Looppa’s community platform is designed for the media ecosystem Content Brand Comments Photos Video Ratings Friends Relations Revenue Media Company Audiences Advertisers Social networks
Looppa helps media companies regain ownership & grow revenue!
SaaS Custom built & off-the-shelf online community platform
360º = technology + Community services, concept, strategy and management
Easy to use tools and applications for different audiences
Platforms for TV Channels and producers, Newspapers, Radio and Big Media Groups.
Very fast set up
Looppa communities have rich, actionable analytics
Time on Site Avg
Video Hours Played
Looppa: SaaS platform for multi-property management TV Network Integrated Media Giants Nickelodon Print Media Radio Movies and Records Tv Shows Soy tu Superstar Guarida Azul
Looppa Cosmos TV Network Integrated Media Giants Nickelodon Print Media Radio Movies and Records Tv Shows Soy tu Superstar Guarida Azul
Songs! Teen Show Music! Looppa Cosmos: Connecting audiences in meaningful ways
Teen Show Music Songs! Teen Show Music! Looppa Cosmos: Connecting audiences in meaningful ways
Songs! Teen Show Music! Teen Show Music Looppa Cosmos: Connecting audiences in meaningful ways
Teens Songs! Teen Show Music! Teen Show Music Looppa Cosmos: Connecting audiences in meaningful ways Network
Looppa Cosmos – Tangible, measurable benefits
One credential, keep all friends social relations in the Cosmos
Separate community URLs
Reduce cost of audience development – cross selling
Rich data across communities
Leverage advertising sales and revenues across communities
MTV Guarida Azul
Community- Great Results MTV/SONY Within first 90 days 374,699 Photos 275,455 Comments 182,651 Users 36,206 Videos 36,816 Posts 30,025 8,701 21,006 1,947 2,999 Case Study - Guarida Azul (MTV IsaTK+)
Guarida Azul total stats For period 17.9.2009 - 17.08.2010 For period March-April 2010 Guarida Azul out performing other communities Guarida Azul Industry Benchmark Change Page views 3,461,194 1,034,256 +234.66% Bounce rate 10.13% 41.18% -76.55% Avg. time on site 14.0 minutes 5.22 minutes +153.53% Pages per visit 18.1 5.6 +224.74%
Looppa’s value proposition
Fast, branded, rich online community experience
Leverage existing content assets for cross selling
Enable direct engagement
Own customer relationship directly
Get rich analytics
Bring fans from 3rd party networks to yours.
Grow revenue! Amplify brand awareness and loyalty Increase engagement! Scalable!