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Looppa case study (Guarida)
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Looppa case study (Guarida)

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Transcript

  • 1. Online Communities both Media Companies and Audiences Love!
  • 2. Case Study - Guarida Azul (MTV IsaTK+)
  • 3. Community Growth Within first 90 days 374,699 275,455 182,651 36,206 36,816 30,025 8,701 21,006 1,947 2,999 Case Study - Guarida Azul (MTV IsaTK+)
  • 4. Guarida Azul Total Stats at 24/09/2010 Total Users: Photos: Videos: Blog Posts: Comments: Avatars: 41,623,325 Pageviews 2,883,187 Visits 14.44 Pages/Visit 14.72% Bounce Rate 12:04 Avg. Time on Site 284340 616244 53216 64319 628776 109372 Case Study - Guarida Azul (MTV IsaTK+)
  • 5. Social Networks Comparison Guarida Azul - Time on Site (3/10) Case Study - Guarida Azul (MTV IsaTK+)
  • 6. Case Study – Toca Azul (MTV IsaTK+ Brasil)
  • 7. Community Growth Within first 60 days 217,361 154,502 60,689 23,668 13,098 36,292 36,292 15,539 3,644 2,066 Case Study – Toca Azul (MTV IsaTK+ Brasil)
  • 8. Toca Azul Total Stats at 24/09/2010 Total Users: Photos: Videos: Blog Posts: Comments: Avatars: 21,922,168 Pageviews 1,146,900 Visits 19.11 Pages/Visit 14.09% Bounce Rate 15:01 Avg. Time on Site 89757 367544 35422 28048 430179 47576 Case Study – Toca Azul (MTV IsaTK+ Brasil)
  • 9. The Looppa Community Features Photo galleries Video galleries Polls and surveys Music Comments Blogs User profiles Twitter, Facebook, integration Content sharing and recommending tools
  • 10. The Looppa Solution: Online communities both networks and fans love!
    • Customized, branded, online community
    • Experience your viewers want to have
    • Viewers to generate, share, co-create content
    • Integrated with Social Media
    • Exceeds benchmarks
    • Host on premise or SaaS
    • Grow monetization and revenue
  • 11. The Looppa Solution: Monetizing Social Activiites
  • 12. Looppa: Value to Your Fans, Value to Your Company
    • Full service online community platform
    • YOUR customized, branded online community, control over your content, fans want to take part in!
    • Launched within weeks: results within weeks
    • Fully integrated
    • Strong analytics and recommendations
    • Looppa Cosmos: taking communities to the next level
    • With Looppa Cosmos you can leverage your Looppa community success across shows
  • 13. Thank You!