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企業はTwitterをいかに使い始めているか
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  • 1. Alexa Global TOP100 on Feb 2009 3.Youtube.com 6.Myspace.com 8.Facebook.com 9.Blogger.com 11.Orkut.com 17.Qq.com 19.Hi5.com 22.Mail.ru 26.Photobucket.com 30.Vkontakte.ru Social Media Dynamics! 34.Imageshack.us 36.Wordpress.com 39.Flickr.com 0 Oim 0o0D00k K Twitter 40.Friendster.com 41.Skyrock.com 48.Dailymotion.com 56.Livejournal.com 57.Fotolog.net 59.Imagevenue.com 62.mixi.jp 69.Nicovideo.jp OMMV NO NO 73.56.com 75.Veoh.com 76.Perfspot.com 77.Deviantart.com 80.Youku.com 84.Metroflog.com 100.Wretch.cc © 2005-2009 Looops Communications All rights reserved.
  • 2. g 0‚ lèvî 0U00‹ Œ 0½0ü00ã0ë00Ç00¢ · á £ 0 0Þ00¯0í ¤ 0û 0Ö00° í 0 © 2005-2009 Looops Communications All rights reserved.
  • 3. Twitter 0o Oá ÿ 0X0‰000D0{0i 0·0ó0×0ë Œ j 0j 0µ0ü00¹ Ó 0Ö00ˆ0Š 0K0k í0ÿ ° •e |!SX NÊÿ KDDI 0g0ü0·0ã0ë00Ç00¢ Šq0’0W0f0D0~0Y iØ 0½ á 0n0J £ 0 0Õ000ï0ü © í 0k 0á0Ã000¸ 0O » 0Lü J 0Õ000W0f0D0‹ © 0ü Nº0n í 0á0Ã000¸ 0Œ0‹ » 0’‰ü ‹ 0ª00×0ó ü 0á0Ã000¸ » ü 0¯000º í ü 0á0Ã000¸ » ü © 2005-2009 Looops Communications All rights reserved.
  • 4. Twitter ÿ 0d0ny_´ r 0ûTwitter o 0ü0×0ó 0 0ª 0j X4 0ûTwitter o 0¢0ë00¤0à 0 0ê ¿ 0j vzŠ 0n 0~0Š –Æ 0ûTwitter n S 0o 0é0ó0¯ 0 e‡ 0Õ 0ûTwitter o 0ó0×0ë 0 0· 0j dÍO`' 0ûTwitter o 00ü 0j 0µ 0ü00¹ 0 0Õ ê Ó © 2005-2009 Looops Communications All rights reserved.
  • 5. NuL{, ÿ OM |sVý 0 |sVý Twitter 0n 0Ç00ê0ü0æ0Ë0ü0¯0æ0ü00ü ¤ ¶ - twitter.com }Lu1 0n0• 0 NuL{, ÿ OM eåg, itter Clients, ec ,81 2009 wT D 0 eåg, Twitter 0n 0Ç00ê0ü0æ0Ë0ü0¯0æ0ü00ü ¤ ¶ - twitter.com }Lu1 0n0• 0 © 2005-2009 Looops Communications All rights reserved.
  • 6. 0Ö0í0° 0o ÿ eåg,Šž 0L NujY 0D0‰00D W 0 © 2005-2009 Looops Communications All rights reserved.
  • 7. © 2005-2009 Looops Communications All rights reserved.
  • 8. Twitter0n Ku( Oim• 0L YË 0~0c0_ 0 0ûDell o … 0 80• 0n 0«00ó0È 0’ •Ku( 0¢ ¦ 0Y0‹ g 0‚ QH•2v„ 0j Twitter ;u(Oim m 0û@ DellOutlet0o100NNº•… 0Õ00í00ü © ï 0’ c 0dUFu( gY'} 0¢0«00ó0È ¦ 0û0¢00È00Ã0È UFTÁ`ÅX1 ¦ ì 0n Oá ‘M ÿ PR%˜g[¢ 0h0n0ß0å0Ë00ü00ç0ó 0³ ± · 0û•‹Š-ge 2^t•“ 0g300N 0É0ë NåN 0’ Xò 0ŠN 0R0_ !’ ge°`ÅX1 0g0o 650N 0É0ë © 2005-2009 Looops Communications All rights reserved.
  • 9. Twitter0n Ku( Oim• 0L YË 0~0c0_ 0 0ûNAKEDpiza z 0o 0å0ü0ª0ü00ó0º 0Ë ê 0k0B0‹ UFW5km0n 0¶0Ï00¹ 0Ó ¦ 0û˜g[¢ 0h0n0¢000¤0à 0ê ë ¿ N¤mA0Ä0ü0ë 0h0W0f ^t 3g 0k 2009 •‹Š- 0û00ü00ó ¯ Ý vzˆLfB 0o Tweet ÿ 0T0h0k 0¯0ü00ó PR% Ý 0’ vzˆL 0û•‹Š- 30ö g 0g Twitter 1 0g0n ÿ }Lu XòN 0L 15%0’ •… 0H 0_ 0ûryXòeå 0g0o 69% 0n ÿ XòN 0L Twitter 1 0`0c0_ }Lu 0ûg 0‚ R¹gœv„ 0j Tweet ÿ 0o mˆŒ»g–P 0k 0D 0¶ 0n Œ©Xò •Ñ 0Ô Rr_ ÿ 0J _³–P[š ÿ 0_0`0Wÿ W0Wß `ÅX1 ÿ 0È0ê00¢ ÿ _yzË Ó 0d 0j0i0k Šq ˜g[¢þŠq 0’ N¤ 0H 0‹0S0h0L Y'R © 2005-2009 Looops Communications All rights reserved.
  • 10. Twitter0n Ku( Oim• 0L YË 0~0c0_ 0 0ûJetBlue Airways |sVý 0n [‰‚*zOy> 0o h< 0ûTwitter o 0 2007^t•‹Š- ÿ 0Õ00í00ü © ï ep0L 100NNº•… 0ûTwitter 0ü0à 0Á 0L 0Y0y0f0n Tweet ^8fBv㉖ 0’ 0ûvî„ 0o 0c0f0D0‹˜g[¢ Vð 0’ c¢ 0W 0W0Ø00× 0Y0‹ N‹ Qú ÿ ë 0zzn/ 0n 00ó00ü 0« ¦ ¿ 0k _S€ bÅ 0L0D0j0D0 bÅ_S€ 0L SsfBbK‘M 010R_Œ 0k _S€ bÅ 0L T 0K0D0~0Y 0 0û6T 0n Tá 0L •xbœ y> ÿ j*e-v„ 0j 0¿00¯00ü0à ¹ Á © 2005-2009 Looops Communications All rights reserved.
  • 11. 0ë0ü0×0¹ 0û 0³00å000ü00ç0ó0º ß Ë ± · Oy>i‚‰• Socialmedia Dynamics Oy>T ÿ h*_Oy> 0ë00×0¹ 0û0³000Ë0±0000ó0º ü ß å ü · ç 0Twitter 0Þ000Æ000° ü ± £ ó 0 Š-zË ÿ ÿ ^t ÿ g 0½0ü00ã0ë0á00£0¢ 0’ Ru• 0Y0‹ · Ç Nãˆh€ ÿ e‰…ä _¹ mˆŒ»€ 0h0n }F 0L mñ 0~0‹ 0d0v00M0n „ 0ë00ë ü ŒÇg,‘Ñ ÿ ÿ v~NQ† N‹imQ[¹… ÿ 0½0000ë 0á0Ç00¢ Ou; 0ûiË{É 0û•u( ü · ã £ K 0Web Community0 Qe~>[Ÿ ÿ Y'bKOim 0’ N-_à 0k y>_7 ÿ Web0³000Ë0Æ0£ 0gNuj ß å Y'R 0j0S0h 0CGM0Ó000¹ ¸ Í bRŸNº ŠËŒ 0_0a0n€ 0H e¹ mass personal social media media media 0SNS BUSINESS GUIDE0 Web2.00gY 0•0‹ ˜g[¢ 0Þ00±0Æ000° ü £ ó 0n 00ë 0ë ü 0j)Z 0B0‹ •€[¶ 0 0PNº 0 0PNº 00n–ÆTwå % Qe~>[Ÿ 2009/08 0ä00µ Þ l¹ ‘¤ 0›®^¦ 0nNnô 0³000Ë00£ ß å Æ 0 ÿ e°UFTÁ 0n0×000É0000Ë00£ é ó ³ ß å Æ ÿ 2009/07 0»00ó Ö ÿ 0¢0¤ 00×00000é00Õì ß ¢ à ¤ TNYTáO Ô 0 ÿ PBUFT•‹vzÁ 0³00å000£ ß Ë Æ ÿ 2009/04 geåey> °€^ 00¢0¹00é00é0Ö Ñ ¯ 0 ÿ 150NNºTá O 0nŠT-€ 0Q 0³00å0Ë00£ ß Æ ÿ 2009/04 eåT‘RO•€ g, 0eåVý‘RY)g, 0 ÿ eå‘Rg, 0n0½0ü0000000¹ · ã ë ³ Þ ü ÿ 2008/10 •–û 0ûR›‰•–û¢ 0Teeple0 ÿ T0·00Ä XòŒ© ã 0¯0é00É00ü000° ¦ ½ · ó ÿ 2008/10 0¢00à 0û000ó000¯ È ê Ó Æ Ã 00¤0ó00ê0¢ Æ 0û0Õ00ó 0 ÿ [¶Qw ¡ 0×0000ü0Þ í · å T 0Q 0³000Ë00£ ß å Æ ÿ 2008/09 0ê0ó0¯0000Õ ¹ ¿ à 0e-Doctor0 ÿ ˆSuOá;‘M bK RÕ SNS0³000Ë00£ ß å Æ ÿ 2008/08 eå}Ïxg, 0ûWN¤•w Vý 0NŒW0WßPi}•è 6 0 ÿ 0Ç0å000é00Õ ¢ ë ¤ c¨•2 SNS0³00å0Ë00£ ß Æ ÿ 0]0n NÖ 0Ë000ó à » ÿ Œ©• 0½0ü000ë0000¹ · ã ³ Þ ü ÿ NTTujS`ÅX1 ÷ (i0¿0¦000ü0¸ ó Ú W0RÕVó•# SNSÿÿ nu#imw }L ÿ yR› Wú 0Í00È ÿ à }Lnu#imw ÿ ˆS€ b€ SNSÿÿ eåb@ˆýOzË ÿ eåzË 0nj9 0Ö00° ÿ 0Ë000¤ ÿ 0¢000é P6i•è} í Á ì » í ÿ NÖ } 70y> 02008 0¢0000000ë ¤ Æ £ ü ¢ ü y>Š¿gû 0 © 2005-2009 Looops Communications All rights reserved.
  • 12. NuL 0n 0Ù00È ¹ 0û 0Ö0é00É ó 0o Twitter 0’ O• 0c0f0D00K ‹ ÿ © 2005-2009 Looops Communications All rights reserved.
  • 13. The Best Grobal Brand 2008 by BusinessWeek / Interbrand © 2005-2009 Looops Communications All rights reserved.
  • 14. NuL 0n 0Ù00È0Ö0é0ó0É ¹ 100y> 0n0F0a ÿ 56y> 0L Twitterm;u(•‹YË ÿ 0È0Ã0×00é00n m;urlÁ Ö 0Twitter ¶ ó É ( ‰ep 0¢0«0¦00È ó •Ku( ÿ 0¢0«0¦0ó0È •Ku( 36% e/y> 0k0ˆ0‹ u( •K 44% 0¢0«0¦0ó0È 0j0W Twitter u( •K 0n YËg •‹fB 1% 8% 14% 22% 6% 44% 2006^t 2007^t 2008^t 2009 ^t g*•Ku( 25% © 2005-2009 Looops Communications All rights reserved.
  • 15. NuL 0n 0Ù00È0Ö0é0ó0É ¹ 100y> 0n0F0a ÿ 56y> 0L Twitterm;u(•‹YË ÿ 0¢00¦000Õ0000ü « ó 0ûÈ © í ¢ ep 13% 5% 4% 1,000,000NºNNå 100,000NºNåN 10,000NºNåN 1,000NºNåN 1,000Nºg*n€ 21% Neå^sWG 0n0d0v0„0M VÞep 57% © 2005-2009 Looops Communications All rights reserved.
  • 16. NuL 0n 0Ù00È0Ö0é0ó0É ¹ 100y> 0n0F0a ÿ 56y> 0L Twitterm;u(•‹YË ÿ Twitter (u(• 0n ;u m © 2005-2009 Looops Communications All rights reserved.
  • 17. NuL 0n 0Ù00È0Ö0é0ó0É ¹ 100y> 0n0F0a ÿ 56y> 0L Twitterm;u(•‹YË ÿ © 2005-2009 Looops Communications All rights reserved.
  • 18. NuL 0n 0Ù00È0Ö0é0ó0É ¹ 100y> 0n0F0a ÿ 56y> 0L Twitterm;u(•‹YË ÿ imz.R% •Ku(r¶lÁ ÿ Twitterÿ ‡ 0n Twitter m;u(s 0% 10%20% 30% 40% 50% 60%70% 80%90% 100% 0¤00¿00Í000µ00Ó0¹ ó ü Ã È ü |û 0³00Ô00|û 0¿ ó å ü ˜ßTÁ 0û˜òß|û 0á00£0¢ Ç |û mˆŒ¡» 0á00«0ü ü |û •êRŽÊÕ 0á00«0ü ü |û šØ} 0Ö000É é ó |û ‘ч•|û ‰Timz.|û •K8|û 0¨0Í0ë0®0ü |û B C WG 2 ^s B B WG 2 ^s Qhimz.^sWG © 2005-2009 Looops Communications All rights reserved.
  • 19. NuL 0n 0Ù00È0Ö0é0ó0É ¹ 100y> 0n0F0a ÿ 56y> 0L Twitterm;u(•‹YË ÿ Follower Rank Main Account Start Com-Type Following Follower Tweet Tweet/Day Tweet 1 Google google 2009/02/10 167 1,511,597 81 2.61 3,949,657 2 Starbucks Starbucks 2006/11/29 85,600 287,786 359 11.58 3,332,748 3 Amazon amazonmp3 2008/05/12 544 1,037,613 82 2.65 2,744,654 4 Dell DellOutlet 2007/05/01 24 1,140,566 73 2.35 2,685,849 5 Yahoo yahoo_shopping 2009/03/26 16,903 88,856 848 27.35 2,430,642 6 MTV MTV 2007/03/26 1,159 328,040 224 7.23 2,370,354 7 Microsoft MSWindows 2008/07/31 38,273 38,270 251 8.10 309,864 8 Sony SonyPlayStation 2007/11/27 217 64,015 120 3.87 247,800 9 Ford Ford 2008/07/31 13,847 14,481 291 9.39 135,935 10 Nike nikebasketball 2007/05/09 184 21,609 151 4.87 105,257 11 Pizza Hut pizzahut 2007/12/10 12,273 16,573 151 4.87 80,727 12 Cisco CiscoSystems 2008/08/06 2,460 14,508 104 3.35 48,672 13 Marriott MarriottIntl 2008/03/13 12,538 14,997 97 3.13 46,926 14 Pepsi pepsi 2008/12/15 13,227 12,632 97 3.13 39,526 15 Samsung SamsungTweets 2009/04/22 2,917 3,001 247 8 23,911 16 Oracle Oracle 2007/03/03 12 7,711 77 2.48 19,153 17 eBay ebayinkblog 2008/02/03 1,824 2,990 175 5.65 16,879 18 KFC kfc_colonel 2008/07/11 4,977 5,647 90 2.90 16,395 19 Toyota Toyota 2008/03/25 7,650 8,504 59 1.90 16,185 20 ING INGDIRECT 2009/02/06 7,393 7,319 67 2.16 15,818 © 2005-2009 Looops Communications All rights reserved.
  • 20. Social Feedback 0L ÿ0 Œ· 0FR$e- 0’ Y' 0 0M0Oó ]æS 0Y0‹ fBNã Awareness Inquiry Purchase Use Tweet ReTweet Social Feedback Email, Blogs, Social networking, Social bookmark, Photo/Video sharing, Wikis, Realtime stream ÿeÿeÿe ˆýTÁzöN‰R› 0k0J0D0f0o ÿ Inquiry@—b 0g0n eW 0L lz[šbS RÝ !’ 0O•u(vô_Œ 0nn€•³a 0 0h00½0ü0·0ã0ë0á0Ç00¢ £ m;u( 0 0L 0-0ü 0N•èS€ ÿ Social Media Marketingour a Day - An H 0 © 2005-2009 Looops Communications All rights reserved.
  • 21. 0 0½000ã0ë0000¢ ü · á Ç £ 0’ 0Õ0ë m;u( 0W0_ 0¯0í0000£0¢ ¹ á Ç 0û 0³0ß00Ë00000ó å ± ü · ç 0 ÿ ÿ 0¯0í00á0Ç0£0¢ ¹ fBNã 0n Œü·ˆLRÕ 0×0í0»0¹ ÿ um;€ 0K0‰0n ‰–p¹ ÿ TÁUF 0’ 0Š¿gû 0Y0‹ 0 UFTÁ 0’ 0wå 0‹ 0 UFTÁ 0’ 0Œ· 0F 0 UFTÁ 0’ 0O• 0F 0 UFTÁ 0’ 0Šž 0‹ 0 0û0û0û 0jŠ¿gû _€ý 0 0Šgû UR$Š¿ 0 0O¡h<Š¿gû 0 0`ÅX1 0¹0È00¯ à 0 0½000ã00á00£0¢ ü · ë Ç 0k0ˆ0‹ ÿ Social eedback F 0Lÿ Inquiry @—b 0k0J00‹ Q •xbžsr_— 0n0-0ü g 0‚ _y 0k zË 0d0h 0F ` 1% 5% 0Í00È N 0n0¯0Á00ß `ÅX1 à ³ 0oÿ 4% 0¯ 0Á 0³ 0ß 0û 0µ 0¤ 0È ÿ O¡ h< .com ÿ @ cosme {I ÿ 4% E C UF TÁ 0ì0Ó 0å0ü ÿ Amaz on ÿ i} Y) {I ÿ 5% P Nº 0Ö 0í 0° ( 0¢ 0á0ü 0Ð b l og {I ÿ 45% c² y: g• ÿ 2 ch {I ÿ 12% SN S ( mix i , GR E {I ÿ Q & A 0µ 0¤ 0È ÿ 0o0f 0j ÿ eY 0H 0f G oo {I ÿ 0] 0n NÖ ry 0k _y zË 0d0µ 0¤ 0È 0j 0W 24% 0SÂqg 0 0¯0Á000Ö0í0° ³ ß X4^ƒTJ 0k •¢ 0Y0‹ Š¿gû 2008 ^trH wâ‘Î}Lnxzvb@ 20082/20 / © 2005-2009 Looops Communications All rights reserved.
  • 22. 0½0ü0000á00£0¢ · ã ë Ç 0o ÿ }qTv„ 0k m; 0K00S0h0L Y Y'R 0Þ000Ç00¢ ¹ á £ wå 0‹ Š¿ 0y0‹ Œ· 0F O• 0F Šž 0‹ 0Ö0í0¬0ü00Ù00È ¤ ó Realtime Stream 0æ0ü0¶0ü 0n0µ00È }ÚRÕ ¤ 0ûitter wT 0æ0ü0¶0ü 0n0¯0Á00ß ³ RÕ}Ú $` 0¤0Ù00È ó 0gŠN‹S 0û0«0«0¯00à ³ 0û0o0f0j 0Ö0í0° Oim 0µ00È ¤ 0¯0Á00ß ³ 0û0µ00È ¤ 0ûeY 0H0f goo 0ûYahoo fz`uˆ‹ {I 0Ö0é00É ó 0û000å00Æ0£ ³ ß Ë $a RS 0g y: SÖ•¼ˆh $a RS 0g y: SÖ•¼ˆh SN $c •#O $b SN 0¢00ê 0g × –Æ[¢ 0ûmixi 0ê00ë0000× ¢ · ç à Oim e0³0Þ0ü0¹ 0³0Þ0ü00µ00È ¹ ¤ 0ûi}Y) 0ûAmazon $e 0Ç000ë ¸ ¿ 0ûYahoo {I 0µ000ü0¸ ¤ Í UFTÁ 0’ OSš 0Y0‹ $f d:RÕ^/•# $g ŠN‹S 0û^ƒTJS 0Þ000Ç00¢ ¹ á £ UFTÁ 0’ 0¯0Á00ß ³ 0Y0‹ $d šUFTÁOS 0LYiØ 0j 0½0ü000ë00Ç00¢ · ã á £ 0k 0Õ00ü00Ð00¯ £ É Ã © 2005-2009 Looops Communications All rights reserved.
  • 23. Social Media Dynamics 0½00·0ã00000¢ ü ë á Ç £ 0’ Ru• 0Y0‹ toru_saito 0J lŽý 0k 0000¯0000U0D ³ ó ¿ È O ` h*_Oy> 0ë0ü00¹ × 0û000å000ü0000º ³ ß Ë ± · ç ó 03 - 836 - 561 cons@looops.net http:/ w.looops.net © 2005-2009 Looops Communications All rights reserved.