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Facebookの企業利用を検討している国内企業向けに作成しました。ファンページ作成の意義と手順を説明しています。【岡村直人作成】

Facebookの企業利用を検討している国内企業向けに作成しました。ファンページ作成の意義と手順を説明しています。【岡村直人作成】

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  • 1. Facebook [okamura@looops.net] TEL:03-6438-0311 FAX:03-6438-0920
  • 2. • • Social Media • Facebook • 1. 2. 3. 4. 5. 6.
  • 3. PC 400 300 200 100 0 10 30 10 30 40 60 40 60
  • 4. 2 6,000,000 300 ※1 10 19
  • 5. • • • •
  • 6. Social Media
  • 7. ※18 • ➡ ➡ Creators Collectors 29 42 ➡ ➡ Collectors Japanese Social Media Technographics Revealed
  • 8. 2 2010 2009 Social Networks Online Games E-mail Portals Instant Messaging Videos/Movies Search Software Manufactures Multi-Category Entertainment Classifieds/Auctions 0 7.5 15 22.5 30 source :The Nielsen Company 2009 43%
  • 9. Facebook
  • 10. BP
  • 11. Twitter 10 100 Mixi 20 UU/M Facebook 30 10
  • 12. Facebook 1. 2. 3.
  • 13. SNS • • • Mixi • GREE • ※ mixi
  • 14. • Facebook • • • Facebook
  • 15. • • •
  • 16. Facebook
  • 17. • ROI 6% • 84 • 68 26% • 68 • 57 • 68% 43 King Fish Media
  • 18. • → • → • → • → • → • →
  • 19. 3
  • 20. SNS Facebook CEO : Mark Zuckerberg
  • 21. • UV •
  • 22. • SNS • •
  • 23. 1. 2. 3. 4. 5. 6.
  • 24. .
  • 25. .
  • 26. . • •
  • 27. . • • .
  • 28. . • • . • •
  • 29. . • • . • • .
  • 30. • • • Facebook • • • • • •
  • 31. • • KPI •
  • 32. .
  • 33. http://www.facebook.com/pages/create.php
  • 34. ficial Of • • Facebook • • Facebook
  • 35. osed Cl • • •
  • 36. • • • • FB • HootSuit •
  • 37. .
  • 38. On-Page Promotion V.S. Off-Page Promotion
  • 39. ON
  • 40. ON OFF
  • 41. On-Page Promotion V.S. Off-Page Promotion ON OFF
  • 42. On-Page Promotion
  • 43. URL http://facebook.com/username
  • 44. Sosial Search Optimization • Google Bing • • • (Static FBML) •
  • 45. Facebook Ads
  • 46. → ↑
  • 47. • •
  • 48. Google V.S. Facebook Google AdWords Facebook Ad • • • • • • • • • • • • Google Facebook
  • 49. Social Media Social WEB Media Cost per Clicks Cost per fan Revenue per click Revenue per fan CTR CVR cross-channel distribution WOMMA
  • 50. • • • SEM SMM • 2 (WOMMA)
  • 51. Tips • • CTR 1 • Facebook • Facebook •
  • 52. Off-Page Promotion
  • 53. 1.Off−Page 2.On-Page 3.
  • 54. Social Plugins
  • 55. • • Twitter TV Youtube • •
  • 56. .
  • 57. / ( ) • / • / ( ) ( ) •
  • 58. • • Facebook • • •
  • 59. • • • • •
  • 60. .
  • 61. Static FBML
  • 62. tabfusion Flicker, Blog, Twitter
  • 63. TabSite Facebook Pages ASP CMS
  • 64. • • Facebook Bit.ly •
  • 65. • •
  • 66. .
  • 67. • : ( ) • :
  • 68. • : • :
  • 69. • : Facebook (Facebook ) • :
  • 70. • : ( ) Facebook • :
  • 71. Wildfire
  • 72. Wildfire • • • • • • •
  • 73. Wildfire Twitter!!
  • 74. • • •
  • 75. @okamuranaoto okamura@looops.net
  • 76. • Web • In the looop http://blogs.itmedia.co.jp/saito/ • Famecount http://www.famecount.com/ • Facebackers http://www.facebakers.com/ • SlideShare • Facebook Marketing(Jason Cormier) http://www.slideshare.net/jcormier/facebook-marketing-4629751 • Facebook for Business BIN2010(Chad Richards) http://www.slideshare.net/chadrichards/facebook-for-business-bin2010-5034461 • Facebook Marketing Webinar: Best Practices on the World's Most Powerful Social Network(Word of Mouth Marketing Association) http://www.slideshare.net/WOMMAssociation/room214-fb-webinar-deck? src=related_normal&rel=5034461 • Image • MorgueFile http://www.morguefile.com/ • Dreamstime http://www.dreamstime.com/free-photos