Your SlideShare is downloading. ×
第16回Looops.TV 良品計画 奥谷様資料
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

第16回Looops.TV 良品計画 奥谷様資料

6,902
views

Published on

2011/07/26 第16回Looops.TVは”日本最先端ソーシャルブランド「無印良品」徹底研究”。良品計画 Web事業部長 奥谷様の資料を公開いたします。

2011/07/26 第16回Looops.TVは”日本最先端ソーシャルブランド「無印良品」徹底研究”。良品計画 Web事業部長 奥谷様の資料を公開いたします。

Published in: Business, Technology

0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
6,902
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
132
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CRM Social Media
  • 2. 04 11 2Confidential Copyright 2010 Ryohin Keikaku Co.,Ltd. All Rights Reserved. 10/Dec/2010
  • 3. 4:612% 38% 62%
  • 4. web WEB
  • 5. 1.Social Media ⾯面 ⽰示 :twitter ⼿手 ⼊入 2. <2011 7 > WEB
  • 6. web•  n  MUJInet n  MUJI net
  • 7. Social Media Twitter 2009 10 29 facebook 2010 10 1 " Web TV CM PR" " " PR " " & " " " "
  • 8. 12%500 500
  • 9. MUJI C net C store C net C   MUJI WEB C C C C
  • 10. MUJI. net MUJI0.3 MUJI3.0 (B) to C (B) with C PC PC+MOBILE
  • 11. MUJI net member
  • 12. 1.Social Media ⾯面 ⽰示 :twitter ⼿手 ⼊入 2. <2011 7 > WEB
  • 13. web•  n  MUJInet n  MUJI net
  • 14. MUJI Gift Card •  •  & •  •  10% •  •  1,000 1,000 Gift Card •  1,000 Gift Card 1,000 MUJI Gift Card •  10% 3
  • 15. Gift card Gift Card
  • 16. C to C
  • 17. Social Media Twitter 2009 10 29 facebook 2010 10 1 " Web TV CM PR" " " PR " " & " 15,000 " facebook & Twitter " " iPhone
  • 18. C C C MUJIC   net WEB C store C C C
  • 19. MUJI C net C store C net C   MUJI WEB C C C C
  • 20. facebook MUJI Global site open 2010/10/26 MUJI
  • 21. facebook •  •  Global • Twitter facebook Social Media ! Twitter
  • 22. Twitter facebook• 140 Twitter facebook deep Global Communication •  Twitter •  twitter Tweet-sense facebook •  facebook Social Media !
  • 23. Social Media MUJI share with… MUJI fan •  •  •  •  facebook MUJI
  • 24. " " " " " " MUJI " − World Gift 120,000
  • 25. facebook global site facebook
  • 26. on Facebook "www.facebook.com/muji.jp & /muji
  • 27. Global Promotion Global Gift
  • 28. 2011 1 facebook JP fan 10,000 facebook
  • 29. ⾏行行 ⾯面 ⽰示 ⽅方 ⾯面 ⽰示 ⼈人 ⼊入 ⾏行行⽰示 ⼿手 ⼊入 ⾯面 ⽰示 ⼊入⼒力力 ⽰示 ⼤大
  • 30.    ⽤用Twitter " ⾯面 twitter :twitter ⽰示 :twitter
  • 31. MUJI to GO 

  • 32. facebook 1,110 
 605 505 83 Twitter 1,899
  • 33. facebook 50,000
  • 34. facebook 50,000 
 
 

  • 35. 2011 1 facebook• facebook earned Media owned Media paid Media Owned Media owned Media earned Media ( HP) (SNS) ADK-I
  • 36. Social Media web Twitter 12 x
  • 37. Social Media On line to OffLine Off Line
  • 38. Social Media Global Marketing ROI
  • 39. web WEB
  • 40. 44

×