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NIFE - Adwords presentation1hour
 

NIFE - Adwords presentation1hour

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    NIFE - Adwords presentation1hour NIFE - Adwords presentation1hour Presentation Transcript

    • Google AdWords
      Instructor: Noah Boswellof Look To The Right Internet Marketing
    • Presentation Link : www.SlideShare.net/LookToTheRight
    • Basic Terminology
      Ad Position 1-10
      Click Through Rate – CTR %
      Conversion Rate
      Impression
      Keyword
      Landing Page
      Quality Score – Great, Good, Okay, Poor
    • adwords.google.com
    • Google Options
    • Welcome, Language, Location
    • Specific Location, GeoTargeting
    • GeoTargeting
      By City
      Metro Area
      Miles From Location
      Custom Shape
    • Ad Creative
    • Ad Creative
    • Keyword Selection
      Recipe (Broad Match)“Free Recipe” (Phrase Match)[Kids Food Recipe] (Exact Match)
      -Free (Negative Keyword Match)
    • Bidding
    • Checking Your Landing Page
    • Keyword Tool
    • Traffic Estimator
    • Review
      Confirm, Questions, Continue to Sign Up, Pay $5
    • Editing Campaign
    • Editing Campaign
    • Keywords
    • Ad’s / Creatives
    • Structuring Your Campaign
    • Account Tools
    • www.SpyFU.com
    • How To Think of New Keywords
      Brainstorm
      Review Your website and Competitors
      Think like your customer!!!!!
      Focus on what is different
      Include plural and singular versions
      Include spelling mistakes and variations
      Product/Model numbers, codes, SKU’s,
    • How to make good Ad’s
      Include Keywords
      Dynamic Insertion {KeyWord: Recipe}
      Define benefits or features
      Good display URL
      Include call to action!!- (What do YOU want them to do?)
      Speak to your intended audience
      Put your pricing up front
    • Good Ad writing
      Only 95 total characters.
      Focus on what makes you better.
      Special offers, % off, low price, promotion
      Superior Product Feature
      Compelling ads-Controversial for some Niche’s
      NO BRAND NAMES! Unless you are Authorized
    • Why Cant I See My Ad
      Daily budget too low
      Keyword not targeted
      Ad is disapproved
      IP out side of GeoTarget
      Ad not on first page
      Max CPC higher than daily budget
      Ad is on content network
      Missing Billing info or not charging
    • Quality Score & Placement
      The Higher your Quality Score, the lower your
      minimum bid and price you will pay, and the
      higher your placement will be
    • Quality Score Comes From
      CTR % (click through rate)
      Relevance of ad text (keywords)
      Historical Performance
      Content and Layout of Landing Page
      Other relevancy Factors (secrets)
    • To Increase Quality Score
      Review Keywords- Are they working?
      -Make inactive
      -Add Negitives and more relevant Keywords
      Review and Improve Ad Text
      Create new focused ad groups (proper structure)
      New landing Pages
    • Landing Pages
      Good Density of Keywords
      Keywords that go along with subject
      Remove all speed bumps
      Contact form!!!
      Phone Number
      Maybe not attached to the rest of site?
    • Google Analytics
    • Google Analytics
    • Google Analytics
      Put on EVERY page of site
      24 hour delay in reporting
      Go through Google AdWords to set up
      Make sure your AdWords and Analytics are linked!
      Make sure auto tagging for cost data is on
    • HELP
      Best place for help: www.google.com/adwords/learningcenter/