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Google AdWords<br />Instructor: Noah Boswellof Look To The Right Internet Marketing<br />
Presentation Link : www.SlideShare.net/LookToTheRight<br />
Basic Terminology	<br />Ad Position  1-10<br />Click Through Rate – CTR  %<br />Conversion Rate <br />Impression <br />Key...
adwords.google.com<br />
Google Options	<br />
Welcome, Language, Location<br />
Specific Location, GeoTargeting<br />
GeoTargeting<br />By City<br />Metro Area<br />Miles From Location<br />Custom Shape<br />
Ad Creative<br />
Ad Creative<br />
Keyword Selection<br />Recipe     (Broad Match)“Free Recipe”   (Phrase Match)[Kids Food Recipe]    (Exact Match)<br />-Fre...
Bidding<br />
Checking Your Landing Page<br />
Keyword Tool<br />
Traffic Estimator<br />
Review<br />Confirm, Questions, Continue to Sign Up, Pay $5<br />
Editing Campaign<br />
Editing Campaign<br />
Keywords<br />
Ad’s / Creatives<br />
Structuring Your Campaign<br />
Account Tools<br />
www.SpyFU.com<br />
How To Think of New Keywords<br />Brainstorm<br />Review Your website and Competitors<br />Think like your customer!!!!!<b...
How to make good Ad’s<br />Include Keywords<br />Dynamic Insertion {KeyWord: Recipe}<br />Define benefits or features<br /...
Good Ad writing	<br />Only 95 total characters. <br />Focus on what makes you better.<br />Special offers, % off, low pric...
Why Cant I See My Ad<br />Daily budget too low<br />Keyword not targeted<br />Ad is disapproved<br />IP out side of GeoTar...
Quality Score & Placement	<br />The Higher your Quality Score, the lower your<br />   minimum bid and price you will pay, ...
Quality Score Comes From	<br />CTR % (click through rate) <br />Relevance of ad text (keywords)<br />Historical Performanc...
To Increase Quality Score <br />Review Keywords- Are they working? <br /> -Make inactive <br /> -Add Negitives and more re...
Landing Pages<br />Good Density of Keywords<br />Keywords that go along with subject<br />Remove all speed bumps<br />Cont...
Google Analytics<br />
Google Analytics	<br />
Google Analytics<br />Put on EVERY page of site<br />24 hour delay in reporting<br />Go through Google AdWords to set up<b...
HELP	<br />Best place for help: www.google.com/adwords/learningcenter/<br />
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NIFE - Adwords presentation1hour

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Transcript of "NIFE - Adwords presentation1hour"

  1. 1. Google AdWords<br />Instructor: Noah Boswellof Look To The Right Internet Marketing<br />
  2. 2. Presentation Link : www.SlideShare.net/LookToTheRight<br />
  3. 3. Basic Terminology <br />Ad Position 1-10<br />Click Through Rate – CTR %<br />Conversion Rate <br />Impression <br />Keyword <br />Landing Page <br />Quality Score – Great, Good, Okay, Poor<br />
  4. 4. adwords.google.com<br />
  5. 5. Google Options <br />
  6. 6. Welcome, Language, Location<br />
  7. 7. Specific Location, GeoTargeting<br />
  8. 8. GeoTargeting<br />By City<br />Metro Area<br />Miles From Location<br />Custom Shape<br />
  9. 9. Ad Creative<br />
  10. 10. Ad Creative<br />
  11. 11. Keyword Selection<br />Recipe (Broad Match)“Free Recipe” (Phrase Match)[Kids Food Recipe] (Exact Match)<br />-Free (Negative Keyword Match)<br />
  12. 12. Bidding<br />
  13. 13. Checking Your Landing Page<br />
  14. 14. Keyword Tool<br />
  15. 15. Traffic Estimator<br />
  16. 16. Review<br />Confirm, Questions, Continue to Sign Up, Pay $5<br />
  17. 17. Editing Campaign<br />
  18. 18. Editing Campaign<br />
  19. 19. Keywords<br />
  20. 20. Ad’s / Creatives<br />
  21. 21. Structuring Your Campaign<br />
  22. 22. Account Tools<br />
  23. 23. www.SpyFU.com<br />
  24. 24. How To Think of New Keywords<br />Brainstorm<br />Review Your website and Competitors<br />Think like your customer!!!!!<br />Focus on what is different<br />Include plural and singular versions<br />Include spelling mistakes and variations<br />Product/Model numbers, codes, SKU’s, <br />
  25. 25. How to make good Ad’s<br />Include Keywords<br />Dynamic Insertion {KeyWord: Recipe}<br />Define benefits or features<br />Good display URL<br />Include call to action!!- (What do YOU want them to do?)<br />Speak to your intended audience<br />Put your pricing up front<br />
  26. 26. Good Ad writing <br />Only 95 total characters. <br />Focus on what makes you better.<br />Special offers, % off, low price, promotion<br />Superior Product Feature<br />Compelling ads-Controversial for some Niche’s<br />NO BRAND NAMES! Unless you are Authorized<br />
  27. 27. Why Cant I See My Ad<br />Daily budget too low<br />Keyword not targeted<br />Ad is disapproved<br />IP out side of GeoTarget<br />Ad not on first page<br />Max CPC higher than daily budget<br />Ad is on content network<br />Missing Billing info or not charging<br />
  28. 28. Quality Score & Placement <br />The Higher your Quality Score, the lower your<br /> minimum bid and price you will pay, and the <br /> higher your placement will be<br />
  29. 29. Quality Score Comes From <br />CTR % (click through rate) <br />Relevance of ad text (keywords)<br />Historical Performance<br />Content and Layout of Landing Page<br />Other relevancy Factors (secrets)<br />
  30. 30. To Increase Quality Score <br />Review Keywords- Are they working? <br /> -Make inactive <br /> -Add Negitives and more relevant Keywords<br />Review and Improve Ad Text<br />Create new focused ad groups (proper structure)<br />New landing Pages<br />
  31. 31. Landing Pages<br />Good Density of Keywords<br />Keywords that go along with subject<br />Remove all speed bumps<br />Contact form!!!<br />Phone Number<br />Maybe not attached to the rest of site?<br />
  32. 32. Google Analytics<br />
  33. 33. Google Analytics <br />
  34. 34. Google Analytics<br />Put on EVERY page of site<br />24 hour delay in reporting<br />Go through Google AdWords to set up<br />Make sure your AdWords and Analytics are linked!<br />Make sure auto tagging for cost data is on<br />
  35. 35. HELP <br />Best place for help: www.google.com/adwords/learningcenter/<br />
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