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Easy Web Design & Marketing V4 2010
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Easy Web Design & Marketing V4 2010

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Easy online web design and marketing

Easy online web design and marketing

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    • 1. Easy Online Website Design & Marketing Instructor: Noah Boswell of Look To The Right Internet Marketing The Goals for this class are… 1) Educate you on the topic! 2) Build your CONFIDENCE! 3) Inspire you to take ACTION! Begin writing down what you want from the class. You will be asked when the class begins .
    • 2. Outline of the class
      • Ways to develop a website
      • Receiving / sending money online
      • Driving business to your product or website
      • Using blogs & other web network sites to build a web presence
      • Tracking your success on the web
      No cross talking, write notes if you have to. What do you want from the class?
    • 3. Instructors Notes & Change record [Update and do not remove – Non-displaying slide]
      • Change Record
      • 3/23/2008 updated by Martin added objectives, how you see a web site,
      • Key things to consider before you start.
      • Second handout. Both names on main screen and ending screen update.
      • 7-21-08 added www.homestead.com as a resource.
      • 8-14-2008 - | - added wrong corrections in the web ..
      • General note
    • 4. www.SlideShare.net/LookToTheRight
    • 5. Wrong conceptions of the web
      • 1) If it is on the web the world will see it. People believe that having a presence on the web (web site, blog, etc.) is like have a store front on 5 th Avenue due to all the people that would see it. Just because the “world” is on the internet does not mean they will see YOU.
      • 2) 1000’s of people are on the web looking for a place to just spend money! All you have to do is put your hand out in the web and money will pour into it.
        • YOU have to find creative ways to drive business to your website and blog from on the internet and off the internet. YOU have to provide the value or have something so unique that they will want to buy it!
    • 6. How you see a website http://www.sbcspeakers.com/ It’s unique IP # 193.123.28.7 The computer where Where your web code is: Has a unique IP # 198.105.232.4 . Starts with index.html D omain N ame S ystem (or S ervice or S erver ), an Internet service that translates domain names into IP addresses. Web code is send from the hosting site to be interpreted by your web browser.
    • 7. What is HTML ? What are Hyperlinks ?
      • HTML
      • The instructions that the core of websites are written in as well as blogs.
      • This is an example of the above text in HTML:
      • <html>
      • <head>
      • <meta http-equiv=&quot;Content-Type&quot; content=&quot;text/html; charset=windows-1252&quot;>
      • <title>New Page 1</title>
      • </head>
      • <body>
      • <div style=&quot;language:en-US;margin-top:5.76pt;margin-bottom:0pt;margin-left:
      • .38in;text-indent:-.38in;text-align:left;direction:ltr;unicode-bidi:embed;
      • mso-line-break-override:none;word-break:normal;punctuation-wrap:hanging&quot;>
      • <span style=&quot;font-family: Arial; font-size: 24.0pt&quot;></span><span style=&quot;font-size: 24.0pt; font-family: Calibri; color: black&quot;>The
      • instructions that the core of websites are written in as well as blogs.
      • </span></div>
      • </body>
      • </html>
      • Hyperlinks
      • Text or objects on a website or blog, that when you click on, will go to another location.
      • To add a Hyperlink you select the text or object.
        • Then select the Hyperlink button or right click and select add a hyperlink.
        • Last you add full address where you want to go. E.g. http://www.Google.com
        • And it will look like the text above when you are done.
    • 8. Fundamentals of HTML
      • It is just text designed to be read by a “internet browser” and interpreted. It tells the browser all types of things.
      • Each piece of code or instructions (with a few exceptions) starts with an opening command or tag and a closing tag.
      • For example this command: <b> Bold this </b> would produce this: Bold this
      • Blogs except limited HTML commands and knowing that makes your blog look cooler!
    • 9. HTML that you can use in most blogs.
      • Bold: <b> the text </b>
      • Italics: <i> the text </i>
      • New Paragraph: <p> the text </p>
      • To create Bullets (unordered list) start with <ul> and end with </ul>, using <li> and </li> for the bulleted items.
    • 10. Website vs. HTML Web page / podcast / blog The HTML code
    • 11. Key items to consider before creating or paying for a website
      •  ❑ 1 When would you like to launch your new site? If you're working to a strict time frame, or have been given a mandatory launch date please list it here.
      • ❑ 2 What are the reasons for creating a new site or updating your current one?
      • ❑ 3 What are the aims and objectives of the site?
      • ❑ 4 How will you measure if the site meets your aims and objectives?
      • ❑ 5 What is the target audience for the site?
      • ❑ 6 What are some of your peers´ sites? Please include URL´s
      • ❑ 7 What sites do you like the look and feel of and would like your site to reflect?
      • ❑ 8 How many sections would you estimate the site to have?
      • ❑ 9 What functionality would you like to have included in the site? E.g. Contact form, Forums, Search, Event Calendars, etc.
      • ❑ 10 If you would like to sell products and or services on your site how many individual items would there be ( Rough estimate)?
      • ❑ 11 Describe in as few sentences or words as possible the feelings you wish your site to evoke, and the brand values you want to convey. (Feelings might include: warm, friendly, traditional sample brand values might include, caring, honesty, humor, professionalism, intelligence, sophistication, trustfulness, childlike, simple)?
      • ❑ 12 Are you looking to update your site content yourself?
      • ❑ 13 What are your budget considerations for this project?
      • ❑ 14 Any other information that you feel will help this project?
      • Web Development Questionnaire from www.impdesigns.com ( info@impdesigns.com | 919.790.9800 | 5440-113 Atlantic Springs Road, Raleigh, NC 27616 -  2008 Impressive Designs)
    • 12. Ways to get a web site
      • Hire a web developer ~$500 to $5,000
      • Design and create it yourself from scratch – Several years of learning code
      • Use a HTML generator program or CMS
      • Create a temple built site ~$40 / month.
      • Free temple site with ads - geocities.yahoo.com
    • 13. www.GoDaddy.com
    • 14. www.PayPal.com
    • 15. $299.99 CS3 Using a program that generates HTML like …
    • 16.
      • Search Term: Online Website Builder
      • For Class: www.VeryAffordableWebsites.com
      • There are numerous online website builders:
      • GoDaddy, Yahoo, Homestead.com, etc.
      • Look for… FREE Trial, No Setup Fee and Less Than $40 Per Month
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    • 51. 50% of the Battle Most Websites Fail Here! Take A Lot Of Notes… #1 Priority is GETTING the WEBSITE ready for…?
    • 52. … VISITORS It’s all about the VISITOR!
    • 53. Make your web page / site search engine friendly (SEO)
      • Two to three keywords
      • Synonyms can help
      • What words do your customers use to look for you?
      • Narrow keywords of a Niche is often better.
      • make your site keyword-rich
      • Easy for visitors! Getting info or buying
    • 54. Google Keyword Tool SPYFU.com
    • 55. Now How To Get The Visitor To The Site!
    • 56. Marketing Your E-Commerce Site: The Two Sides of Google See Next Slide for Organic Search Help - SEO Sponsored = Paid
    • 57. Helpful Links… Free Search Engine Videos by Aaron Wall Free Ebay Videos (12-60 Minute Videos by Ebay
    • 58. www.AdWords.com
    • 59.  
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    • 62. Web Designer (Broad Match) “Web Designer” (Phrase Match) [Web Designer] (Exact Match)
    • 63. Confirm, Continue to Sign Up, Pay $5
    • 64.  
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    • 66.
      • Noah’s Favorite Blog’s!!!!
      • JohnChow.com
      • ShoeMoney.com
    • 67. Get to know other Bloggers – Ask them what they are doing ?
    • 68. Promoting Your Service: Adwords, Blogs, FastPitch, etc. Plus…
    • 69.  
    • 70. https://affiliate-program.amazon.com Amazon Associates
    • 71.  
    • 72. Thank You for Coming! Now… - Review what you wanted - Class Evaluation - Fill out our form
    • 73.   Web resources:   www.GoDaddy.com – Low price web site and hosting. www.PayPal.com – Way to receive and send money safer than a credit card over the Internet. www.cj.com – “ Online advertising channels of affiliate marketing and managed search.” www.AdSense.com – “Money from relevant ads on your website.” www.WorldWideBrands.com – on-line wholesalers www.Camtasia.com – Video Screen Recorder www.LuLu.com – Print on demand for text, video or audio with store front. www.gotomeeting.com – on-line meeting and GoToWebinar – web training . www.everythingoutlet.com – Source for FrontPage and DreamWeaver. www.VeryAffordableWebsites.com – Easy way to build your own website. http://smallbusiness.yahoo.com - Yahoo own temple drive website. www.homestead.com - Another build your own website from templates. geocities.yahoo.com – Free website with ads www.linkytown.com – Free with limitations, pay for features www.turnkeywebsiteinfo. com - $499 website. www. prostores.com – Resource for having a web store. www.MakingMoneyOnlineWhileYouSleep.com – other resources referred to in this class. www.AdWords.com – To advertise your website with Google. www.FastPitchNetworking.com/promo & www.Linkedin.com – Two Business Networking website. www.StumbleUpon.com – To find websites in a unique way and more. www.blogger.com & www.wordpress.com – Two free blogging sites. www.squarespace.com - works well with Mac – Low cost blog & web template oriented www.feedburner.com – advanced / free for promoting your blog. www.mybloglog.com – A place to network with other bloggers. www.spyfu.com - Find out how much money your competition spend on web marketing. www.zoomrank.com / /www.keywordspy.com - Keyword search tools www.google.com/analytics - advanced / free tracking of your website activity. http://www.google.com/alerts - keep track of when text shows up on the web (use “”) www.craigslist.org - free place to buy / sell items and services. eBay.com – online auction     Contact the instructor at: Martin Brossman Martin@CoachingSupport.com (919) 847-4757 My coaching web site: www.CoachingSupport.com My podcast: www.Inquireonline.info Noah Boswell www.LookToTheRight com 1-844-826-8620   Other courses offered at the community college: sbcspeakers.com www.SlideShare.net/LookToTheRight Examples: createbusinessgrowth.com – Example of a blog inquireonline.info – Example of a podcast FindingOurFire.com – Example of books and audio from Lulu.com
    • 74. Website check list from the training of: Noah Boswell & Martin Brossman www.SBCSpeaker.com
      • ❑ 1 When would you like to launch your new site? If you're working to a strict time frame, or have been given a mandatory launch date please list it here.
      • ❑ 2 What are the reasons for creating a new site or updating your current one?
      • ❑ 3 What are the aims and objectives of the site?
      • ❑ 4 How will you measure if the site meets your aims and objectives?
      • ❑ 5 What is the target audience for the site?
      • ❑ 6 What are some of your peers´ sites? Please include URL´s
      • ❑ 7 What sites do you like the look and feel of and would like your site to reflect?
      • ❑ 8 How many sections would you estimate the site to have?
      • ❑ 9 What functionality would you like to have included in the site? E.g. Contact form, Forums, Search, Event Calendars, etc.
      • ❑ 10 If you would like to sell products and or services on your site how many individual items would there be ( Rough estimate)?
      • ❑ 11 Describe in as few sentences or words as possible the feelings you wish your site to evoke, and the brand values you want to convey. (Feelings might include: warm, friendly, traditional sample brand values might include, caring, honesty, humor, professionalism, intelligence, sophistication, trustfulness, childlike, simple)?
      • ❑ 12 Are you looking to update your site content yourself?
      • ❑ 13 What are your budget considerations for this project?
      • ❑ 14 Any other information that you feel will help this project?
      • Web Development Questionnaire from www.impdesigns.com ( info@impdesigns.com | 919.790.9800 | 5440-113 Atlantic Springs Road, Raleigh, NC 27616 -  2008 Impressive Designs)