The use of twitter

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This power point is a proposal to a non profit government organization to use twitter to communicate upcoming events and services offered to the population served. Statistics on non profit use of twitter is presented and instructions on how to develop a twitter account is described.

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The use of twitter

  1. 1. The use of Twitter For Non-Profit Organizations Lonnie R. Armstrong Jr.
  2. 2. Statistics for businesses  50% of technology companies have acquired a customer through Twitter  60% of large companies have acquired customers through Twitter  57% of non-profit organizations use Twitter.
  3. 3. The benefits of using Twitter  Connect with more people (Networking)  Advertisement (Exposure)  Keeping up with the competition (Knowledge)  Best of all- IT’S FREE!!!!!
  4. 4. Should you use Twitter?  Red Cross, American Cancer Society, and The Humane Society are all Twitter users.  It is the most used and most advertised social media network on the internet.  Anyone can use or view twitter online.
  5. 5. How to put Twitter to good use!  Educate your organization.  Target audience (Interests)  Advertise  Stay active
  6. 6. Twitter
  7. 7. TwitterTwitter Company Statistics Data Total number of active registered Twitter users 554,750,000 Number of new Twitter users signing up everyday 135,000 Number of unique Twitter site visitors every month 190 million Average number of tweets per day 58 million Number of Twitter search engine queries every day 2.1 billion Percent of Twitter users who use their phone to tweet 43 % Percent of tweets that come from third party applicants 60% Number of people that are employed by Twitter 2,500 Number of active Twitter users every month 115 million Percent of Twitters who don’t tweet but watch other people tweet 40% Number of days it takes for 1 billion tweets 5 days Number of tweets that happen every second 9,100 Twitter Annual Advertising Revenue Revenue 2013 (Projected) $399,500,000 2012 $259,000,000 2011 $139,000,000 2010 $45,000,000
  8. 8. Twitter How to open a Twitter account Visit Twitter.com Select Open Twitter Account. Type full name. E-mail address. Create a password. Choose a username. Agree to website terms. Select “Create my Account”. Preview the tutorial. Select the “Groups” you wish to follow. Done. Completed in less than 20 minutes.
  9. 9. References  www.businessinsider.com.therealhistoryoftwitter  www.jobstock.com/blog/social-media-statistics- 2013  www.statisticbrain.com/twitter-statistics  www.nbcnews.com.business- small_business/t/twitter-use-among-americans- growing
  10. 10. References  www.businessinsider.com.therealhistoryoftwitter  www.jobstock.com/blog/social-media-statistics- 2013  www.statisticbrain.com/twitter-statistics  www.nbcnews.com.business- small_business/t/twitter-use-among-americans- growing

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