행정을 위한 트위터 활용법(Twitter for gov2.0)
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행정을 위한 트위터 활용법(Twitter for gov2.0)

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행정을 위한 트위터 이용법입니다. 이용하실때엔 출처를 밝혀주시면 감사하겠습니다. By Social Media Evangelist 성재민

행정을 위한 트위터 이용법입니다. 이용하실때엔 출처를 밝혀주시면 감사하겠습니다. By Social Media Evangelist 성재민

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    행정을 위한 트위터 활용법(Twitter for gov2.0) 행정을 위한 트위터 활용법(Twitter for gov2.0) Presentation Transcript

    • Social Media & Gov 2.0
    • President Obama
    • powered by the web, not advertised on it.
    • Obama’s Campaign Team
    • Chris Hughes (24) a co-founder of Facebook, left the company to develop Senator Barack Obama’s online & social media marketing architecture
    • 3.0 million contributors 6.5 million online donations 93% less than $100 $80 Average online donation $500 million raised online
    • Social Media makes President
    • After Election
    • Change.gov
    • Whitehouse.gov
    • Usa.gov
    • , 24 2.0 Change.gov
    • Gov 2.0 , 2.0 Web2.0 + ( , , )
    • Gov 2.0
    • NYC Bigapps App Develop Contest
    • Seoul Bus app
    • Gov 2.0 =
    • ?
    • :
    • :
    • 30.40
    • Early Adopter
    • Social Network Connector - Malcolm Gladwell
    • !
    • Surprise! 22% 78%
    • 1.
    • ! 4% 2006 3.7% 96% , 2006
    • 2.
    • !
    • ... “ ...”
    • ?
    • 3.
    • (#) ! : #jbtwt :# _ :# _ :# _
    • Trend ! Focus Group Interview Twitter Timeline
    • 4.
    • 400 Zappos.com
    • Zappos.com CEO
    • We the Media - Dan Gilmore
    • Makes Our Local Better
    • Thank You For Your Attention http://socialnmedia.com @sun4in longway84@gmail.com