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행정을 위한 트위터 활용법(Twitter for gov2.0)

by Sung Jae-min on Jul 24, 2010

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행정을 위한 트위터 이용법입니다. 이용하실때엔 출처를 밝혀주시면 감사하겠습니다. By Social Media Evangelist 성재민

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행정을 위한 트위터 이용법입니다. 이용하실때엔 출처를 밝혀주시면 감사하겠습니다. By Social Media Evangelist 성재민

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http://longway2.tistory.com	6
http://www.sunshinenews.co.kr	3
http://wanjublog.com	2
http://www.socialnmedia.com	1

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행정을 위한 트위터 활용법(Twitter for gov2.0) — Presentation Transcript

Social Media & Gov 2.0

President Obama

Obama’s Campaign Team

Chris Hughes (24) a co-founder of Facebook, left the company to develop Senator Barack Obama’s online & social media marketing architecture

3.0 million contributors 6.5 million online donations 93% less than $100 $80 Average online donation $500 million raised online

Social Media makes President

After Election

Change.gov

Whitehouse.gov

Usa.gov

, 24 2.0 Change.gov

Gov 2.0 , 2.0 Web2.0 + ( , , )

Gov 2.0

NYC Bigapps App Develop Contest

Seoul Bus app

Gov 2.0 =

30.40

Early Adopter

Social Network Connector - Malcolm Gladwell

Surprise! 22% 78%

! 4% 2006 3.7% 96% , 2006

... “ ...”

(#) ! : #jbtwt :# _ :# _ :# _

Trend ! Focus Group Interview Twitter Timeline

400 Zappos.com

Zappos.com CEO

We the Media - Dan Gilmore

Makes Our Local Better

Thank You For Your Attention http://socialnmedia.com @sun4in longway84@gmail.com

행정을 위한 트위터 활용법(Twitter for gov2.0)

by Sung Jae-min on Jul 24, 2010

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행정을 위한 트위터 활용법(Twitter for gov2.0) — Presentation Transcript