행정을 위한 트위터 활용법(Twitter for gov2.0)

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행정을 위한 트위터 이용법입니다. 이용하실때엔 출처를 밝혀주시면 감사하겠습니다. By Social Media Evangelist 성재민

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행정을 위한 트위터 활용법(Twitter for gov2.0)

  1. 1. Social Media & Gov 2.0
  2. 2. President Obama
  3. 3. powered by the web, not advertised on it.
  4. 4. Obama’s Campaign Team
  5. 5. Chris Hughes (24) a co-founder of Facebook, left the company to develop Senator Barack Obama’s online & social media marketing architecture
  6. 6. 3.0 million contributors 6.5 million online donations 93% less than $100 $80 Average online donation $500 million raised online
  7. 7. Social Media makes President
  8. 8. After Election
  9. 9. Change.gov
  10. 10. Whitehouse.gov
  11. 11. Usa.gov
  12. 12. , 24 2.0 Change.gov
  13. 13. Gov 2.0 , 2.0 Web2.0 + ( , , )
  14. 14. Gov 2.0
  15. 15. NYC Bigapps App Develop Contest
  16. 16. Seoul Bus app
  17. 17. Gov 2.0 =
  18. 18. ?
  19. 19. :
  20. 20. :
  21. 21. 30.40
  22. 22. Early Adopter
  23. 23. Social Network Connector - Malcolm Gladwell
  24. 24. !
  25. 25. Surprise! 22% 78%
  26. 26. 1.
  27. 27. ! 4% 2006 3.7% 96% , 2006
  28. 28. 2.
  29. 29. !
  30. 30. ... “ ...”
  31. 31. ?
  32. 32. 3.
  33. 33. (#) ! : #jbtwt :# _ :# _ :# _
  34. 34. Trend ! Focus Group Interview Twitter Timeline
  35. 35. 4.
  36. 36. 400 Zappos.com
  37. 37. Zappos.com CEO
  38. 38. We the Media - Dan Gilmore
  39. 39. Makes Our Local Better
  40. 40. Thank You For Your Attention http://socialnmedia.com @sun4in longway84@gmail.com

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