Social Media & Gov 2.0
President Obama
powered by the web,
  not advertised on it.
Obama’s Campaign Team
Chris Hughes (24) a co-founder of Facebook, left the company to develop
  Senator Barack Obama’s online & social media mar...
3.0 million contributors
6.5 million online donations
93% less than $100
$80 Average online donation
$500 million raised o...
Social Media makes President
After Election
Change.gov
Whitehouse.gov
Usa.gov
,          24
2.0       Change.gov
Gov 2.0
                    ,
          2.0




       Web2.0               +
   (    ,       ,       )
Gov 2.0
NYC Bigapps   App Develop Contest
Seoul Bus app
Gov 2.0 =
?
:
:
30.40
Early Adopter
Social
Network             Connector
                         -




      Malcolm Gladwell
!
Surprise!
                                             	 
      22%
                       	                              ...
1.
!




4%
       2006
                       3.7%



 96%

          , 2006
2.
!
...
“         ...”
?
3.
(#)
                      !




     : #jbtwt

:#          _

:#          _

:#          _
Trend       !




Focus Group Interview     Twitter Timeline
4.
400   Zappos.com
Zappos.com CEO
We the Media
         - Dan Gilmore
Makes Our Local Better
Thank You
  For Your Attention

 http://socialnmedia.com
 @sun4in
 longway84@gmail.com
행정을 위한 트위터 활용법(Twitter for gov2.0)
행정을 위한 트위터 활용법(Twitter for gov2.0)
행정을 위한 트위터 활용법(Twitter for gov2.0)
행정을 위한 트위터 활용법(Twitter for gov2.0)
행정을 위한 트위터 활용법(Twitter for gov2.0)
행정을 위한 트위터 활용법(Twitter for gov2.0)
행정을 위한 트위터 활용법(Twitter for gov2.0)
행정을 위한 트위터 활용법(Twitter for gov2.0)
행정을 위한 트위터 활용법(Twitter for gov2.0)
행정을 위한 트위터 활용법(Twitter for gov2.0)
행정을 위한 트위터 활용법(Twitter for gov2.0)
행정을 위한 트위터 활용법(Twitter for gov2.0)
행정을 위한 트위터 활용법(Twitter for gov2.0)
행정을 위한 트위터 활용법(Twitter for gov2.0)
행정을 위한 트위터 활용법(Twitter for gov2.0)
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행정을 위한 트위터 활용법(Twitter for gov2.0)

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행정을 위한 트위터 이용법입니다. 이용하실때엔 출처를 밝혀주시면 감사하겠습니다. By Social Media Evangelist 성재민

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행정을 위한 트위터 활용법(Twitter for gov2.0)

  1. 1. Social Media & Gov 2.0
  2. 2. President Obama
  3. 3. powered by the web, not advertised on it.
  4. 4. Obama’s Campaign Team
  5. 5. Chris Hughes (24) a co-founder of Facebook, left the company to develop Senator Barack Obama’s online & social media marketing architecture
  6. 6. 3.0 million contributors 6.5 million online donations 93% less than $100 $80 Average online donation $500 million raised online
  7. 7. Social Media makes President
  8. 8. After Election
  9. 9. Change.gov
  10. 10. Whitehouse.gov
  11. 11. Usa.gov
  12. 12. , 24 2.0 Change.gov
  13. 13. Gov 2.0 , 2.0 Web2.0 + ( , , )
  14. 14. Gov 2.0
  15. 15. NYC Bigapps App Develop Contest
  16. 16. Seoul Bus app
  17. 17. Gov 2.0 =
  18. 18. ?
  19. 19. :
  20. 20. :
  21. 21. 30.40
  22. 22. Early Adopter
  23. 23. Social Network Connector - Malcolm Gladwell
  24. 24. !
  25. 25. Surprise! 22% 78%
  26. 26. 1.
  27. 27. ! 4% 2006 3.7% 96% , 2006
  28. 28. 2.
  29. 29. !
  30. 30. ... “ ...”
  31. 31. ?
  32. 32. 3.
  33. 33. (#) ! : #jbtwt :# _ :# _ :# _
  34. 34. Trend ! Focus Group Interview Twitter Timeline
  35. 35. 4.
  36. 36. 400 Zappos.com
  37. 37. Zappos.com CEO
  38. 38. We the Media - Dan Gilmore
  39. 39. Makes Our Local Better
  40. 40. Thank You For Your Attention http://socialnmedia.com @sun4in longway84@gmail.com
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