소셜미디어마케팅가이드(SocialMedia Marketing Guide)

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소셜미디어 마케팅 가이드 자료입니다. 도움이 되셨으면 좋겠네요.

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소셜미디어마케팅가이드(SocialMedia Marketing Guide)

  1. 1. Social Media Marketing 2011. 1.
  2. 2. Why?
  3. 3. It’s Social Media Marketing
  4. 4. But,Many CEOs don’t likeSocial Media
  5. 5. Why?
  6. 6. 1:“ ” ?49% 51% 260 , TWI Survey,
  7. 7. Company don’t control message
  8. 8. -
  9. 9. ,
  10. 10. 0 22.50 45.00 67.50 90.004.0 4.0 Bazaarvoice & KellyFay Group 90% 4.3 10 9
  11. 11. 610 95 4
  12. 12. !
  13. 13. LG ‘ ’ LG !!!
  14. 14. 2:“ ”
  15. 15. 2:“ ”
  16. 16. 2:“ ”
  17. 17. 2:“ ”
  18. 18. 2:“ ”
  19. 19. 2:“ ”
  20. 20. 3: ROI Return On Investment
  21. 21. 30”$ 200 ~ 600 thousand
  22. 22. ∞$ Under 200 thousandBut, It need relationship
  23. 23. ShortAdvertisement
  24. 24. ContinueSocial Media & Relationship
  25. 25. Social Media Marketing is Relationship Power It must Continue...
  26. 26. ROIRiskOfInaction
  27. 27. Social Media Marketing Process
  28. 28. 1.
  29. 29. 2.
  30. 30. Who is Influencer?
  31. 31. ?Social Media Marketing is all about Relationship
  32. 32. Who is Connector?
  33. 33. ! ? ? , ?‘ ’
  34. 34. 3.
  35. 35. 1. Blog
  36. 36. 1. Blog ‘ ’ Basecamp
  37. 37. 1. Blog
  38. 38. 2. Twitter ‘140 ’, 11’ 1 220
  39. 39. 2. TwitterFollow ‘RT’
  40. 40. 2. Twitter Follow RT Event 6,100
  41. 41. 3. Facebook World Best Social Network Service
  42. 42. 3. Facebook SNS Known People Network‘Like Button’ Social Plugin Effect Most Powerful Channel
  43. 43. 4.Youtube 2ND Largest Search Engine
  44. 44. 4.Youtube 2 ‘ ’‘ ’ Youtube
  45. 45. 5. Flickr Yahoo! 50CCL
  46. 46. 6. Community , Ambassador
  47. 47. 6. Community ‘Support’ Royal Customer Ambassador !
  48. 48. 6. Community Casestudy : LEGO
  49. 49. Imperial Star Destroyer 3,104 Blocks, $ 299 But, Most Popular Product
  50. 50. LUGNET
  51. 51. LEGO : LEGO Ambassadors $ 200thousand Per Year
  52. 52. 25 LEGO Ambassadors 100 Human Networks 2,500 AFOL(Adult Fan of LEGO) 1,000 AFOL buy LEGO every year500,000 LEGO sales to AFOL
  53. 53. ?
  54. 54. 4.
  55. 55. 5
  56. 56. 1. ?
  57. 57. 2. ? Andes Beer tell Man’s Freetime for Beer
  58. 58. 3. ?Storytelling Human Voice
  59. 59. 4. ?
  60. 60. ‘ ’ ‘ VS
  61. 61. 5. ?
  62. 62. ROI
  63. 63. ROIHow many? How Often?
  64. 64. Traditional Marketing Funnel - - - -
  65. 65. New Marketing Funnel Social Conversation Social Conversation Social ConversationAwareness , Social Power AD Power
  66. 66. , ,Follower, Fan Follower, Fan etc... etc...
  67. 67. ,
  68. 68. 1. Relationship Management Marketing, PR
  69. 69. 2.Relationship Management is not easy ,
  70. 70. Last 5 weeks
  71. 71. How feel this Class?
  72. 72. Interest?
  73. 73. Loose?
  74. 74. Useful Knowledge... I hope
  75. 75. Thanks ForListen Attention
  76. 76. ...http://slideshare.net/longway2
  77. 77. Thank You For Your Attention http://Socialnmedia.com @sun4in longway84@gmail.com

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