소셜미디어마케팅가이드(SocialMedia Marketing Guide)
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소셜미디어마케팅가이드(SocialMedia Marketing Guide)

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소셜미디어 마케팅 가이드 자료입니다. 도움이 되셨으면 좋겠네요.

소셜미디어 마케팅 가이드 자료입니다. 도움이 되셨으면 좋겠네요.

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소셜미디어마케팅가이드(SocialMedia Marketing Guide) 소셜미디어마케팅가이드(SocialMedia Marketing Guide) Presentation Transcript

  • Social Media Marketing 2011. 1.
  • Why?
  • It’s Social Media Marketing
  • But,Many CEOs don’t likeSocial Media
  • Why?
  • 1:“ ” ?49% 51% 260 , TWI Survey,
  • Company don’t control message
  • -
  • ,
  • 0 22.50 45.00 67.50 90.004.0 4.0 Bazaarvoice & KellyFay Group 90% 4.3 10 9
  • 610 95 4
  • !
  • LG ‘ ’ LG !!!
  • 2:“ ”
  • 2:“ ”
  • 2:“ ”
  • 2:“ ”
  • 2:“ ”
  • 2:“ ”
  • 3: ROI Return On Investment
  • 30”$ 200 ~ 600 thousand
  • ∞$ Under 200 thousandBut, It need relationship
  • ShortAdvertisement
  • ContinueSocial Media & Relationship
  • Social Media Marketing is Relationship Power It must Continue...
  • ROIRiskOfInaction
  • Social Media Marketing Process
  • 1.
  •   
  • 2.
  • Who is Influencer?
  • ?Social Media Marketing is all about Relationship
  • Who is Connector?
  • ! ? ? , ?‘ ’
  • 3.
  • 1. Blog
  • 1. Blog ‘ ’ Basecamp
  • 1. Blog
  • 2. Twitter ‘140 ’, 11’ 1 220
  • 2. TwitterFollow ‘RT’
  • 2. Twitter Follow & RT Event      6,100
  • 3. Facebook World Best Social Network Service
  • 3. Facebook SNS Known People Network‘Like Button’ Social Plugin Effect Most Powerful Channel
  • 4.Youtube 2ND Largest Search Engine
  • 4.Youtube 2 ‘ ’‘ ’ Youtube
  • 5. Flickr Yahoo! 50CCL
  • 6. Community , Ambassador
  • 6. Community ‘Support’ Royal Customer Ambassador !
  • 6. Community Casestudy : LEGO
  • Imperial Star Destroyer 3,104 Blocks, $ 299 But, Most Popular Product
  • LUGNET
  • LEGO : LEGO Ambassadors $ 200thousand Per Year
  • 25 LEGO Ambassadors 100 Human Networks 2,500 AFOL(Adult Fan of LEGO) 1,000 AFOL buy LEGO every year500,000 LEGO sales to AFOL
  • ?
  • 4.
  • 5
  • 1. ?
  • 2. ? Andes Beer tell Man’s Freetime for Beer
  • 3. ?Storytelling Human Voice
  • 4. ?
  • ‘ ’ ‘ VS
  •         
  • 5. ?
  • ROI
  • ROIHow many? How Often?
  • Traditional Marketing Funnel - - - -
  • New Marketing Funnel Social Conversation Social Conversation Social ConversationAwareness , Social Power AD Power
  • , ,Follower, Fan Follower, Fan etc... etc...
  • ,
  • 1. Relationship Management Marketing, PR
  • 2.Relationship Management is not easy ,
  • Last 5 weeks
  • How feel this Class?
  • Interest?
  • Loose?
  • Useful Knowledge... I hope
  • Thanks ForListen & Attention
  • ...http://slideshare.net/longway2
  • Thank You For Your Attention http://Socialnmedia.com @sun4in longway84@gmail.com