Online promotion's future

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Online Promotion's Future: 2010. 7. 3. 강의한 온라인 프로모션의 미래에 관한 키노트입니다. 자료중 일부는Socialmedia8의 The Barack Obama Campaign을 인용하였습니다

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Online promotion's future

  1. 1. Online Promotion’s Future 2010. 7.
  2. 2. Online Promotion
  3. 3. 1. Banner AD
  4. 4. Banners Promotion
  5. 5. Banner: Portal ! ?
  6. 6. Banner: Website
  7. 7. Banner: Google adsense PPC (Pay per Click)
  8. 8. Banners :
  9. 9. 2. Event Promotion
  10. 10. Events
  11. 11. Events =
  12. 12. Events Survey UCC Blog Reply
  13. 13. Events Event Trend Blog
  14. 14. Events Output ‘ ’
  15. 15. But, Online is Changing
  16. 16. People don’t trust Online AD
  17. 17. How can I become one of them?
  18. 18. Interact and Listen? Yes I can! Marketer “The Trialogue” Consumers
  19. 19. Surprise! 22% 78%
  20. 20. Social Media is New Online Promotion Platform
  21. 21. What is Social Media?
  22. 22. Social Media , , ,
  23. 23. People trust Their Peer
  24. 24. They always Connected
  25. 25. Buzz! Contents
  26. 26. Social Media Promotion Trust Experience Marketing Marketing Buzz Marketing
  27. 27. Experience Marketing
  28. 28. Experience Marketing
  29. 29. Experience Marketing
  30. 30. Trust Marketing Social Engaging
  31. 31. Trust Marketing
  32. 32. Twitter : 1. ( ) 2. ( ) ... ( )... 3.
  33. 33. BBQ : @kogibbq ,
  34. 34. : @DELLoutlet , 100
  35. 35. Buzz Marketing News Value ‘ ’ Contents !
  36. 36. ?
  37. 37. !
  38. 38. Contents Marketing Case: Heineken
  39. 39. Contents Marketing Case: vtm
  40. 40. Buzz! Contents !
  41. 41. Summary Trust Marketing is Twitter Marketing Experience Marketing is Blog Marketing Buzz Marketing is Contents Marketing
  42. 42. “‘ ’ ‘ ’, ‘ ’ ... ... . ‘ 3.0‘ ”
  43. 43. !

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