Online promotion's future

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Online Promotion's Future: 2010. 7. 3. 강의한 온라인 프로모션의 미래에 관한 키노트입니다. 자료중 일부는Socialmedia8의 The Barack Obama Campaign을 인용하였습니다

Online Promotion's Future: 2010. 7. 3. 강의한 온라인 프로모션의 미래에 관한 키노트입니다. 자료중 일부는Socialmedia8의 The Barack Obama Campaign을 인용하였습니다

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  • 1. Online Promotion’s Future 2010. 7.
  • 2. Online Promotion
  • 3. 1. Banner AD
  • 4. Banners Promotion
  • 5. Banner: Portal ! ?
  • 6. Banner: Website
  • 7. Banner: Google adsense PPC (Pay per Click)
  • 8. Banners :
  • 9. 2. Event Promotion
  • 10. Events
  • 11. Events =
  • 12. Events Survey UCC Blog Reply
  • 13. Events Event Trend Blog
  • 14. Events Output ‘ ’
  • 15. But, Online is Changing
  • 16. People don’t trust Online AD
  • 17. How can I become one of them?
  • 18. Interact and Listen? Yes I can! Marketer “The Trialogue” Consumers
  • 19. Surprise! 22% 78%
  • 20. Social Media is New Online Promotion Platform
  • 21. What is Social Media?
  • 22. Social Media , , ,
  • 23. People trust Their Peer
  • 24. They always Connected
  • 25. Buzz! Contents
  • 26. Social Media Promotion Trust Experience Marketing Marketing Buzz Marketing
  • 27. Experience Marketing
  • 28. Experience Marketing
  • 29. Experience Marketing
  • 30. Trust Marketing Social Engaging
  • 31. Trust Marketing
  • 32. Twitter : 1. ( ) 2. ( ) ... ( )... 3.
  • 33. BBQ : @kogibbq ,
  • 34. : @DELLoutlet , 100
  • 35. Buzz Marketing News Value ‘ ’ Contents !
  • 36. ?
  • 37. !
  • 38. Contents Marketing Case: Heineken
  • 39. Contents Marketing Case: vtm
  • 40. Buzz! Contents !
  • 41. Summary Trust Marketing is Twitter Marketing Experience Marketing is Blog Marketing Buzz Marketing is Contents Marketing
  • 42. “‘ ’ ‘ ’, ‘ ’ ... ... . ‘ 3.0‘ ”
  • 43. !